Salesforce Marketing Cloud Data Analyst
NYC Health Hospitals, New York, NY, United States
MetroPlus Health
provides the highest quality healthcare services to residents of Bronx, Brooklyn, Manhattan, Queens and Staten Island through a comprehensive list of products, including, but not limited to, New York State Medicaid Managed Care, Medicare, Child Health Plus, Exchange, Partnership in Care, MetroPlus Gold, Essential Plan, etc. As a wholly-owned subsidiary of NYC Health + Hospitals, the largest public health system in the United States, MetroPlus Health 's network includes over 27,000 primary care providers, specialists and participating clinics. For more than 40 years, MetroPlus Health
has been committed to building strong relationships with its members and providers.
Position Overview Empower. Unite. Care.
MetroPlus Health
is committed to empowering New Yorkers by uniting communities through care. We believe that Health care is a right, not a privilege. If you have compassion and a collaborative spirit, work with us. You can come to work being proud of what you do every day.
The Salesforce Marketing Cloud Data Analyst manages data on Salesforce Marketing Cloud (SFMC), integrates data of all campaigns and ensures data quality and consistency. The person reports to SFMC Data Manager, collaborates with marketing teams to execute targeted campaigns, manages user access, data, and system configuration, ensures accurate customer information, enhances interactions, and contributes to overall business success. The person analyzes data to identify trends, measure campaign performance, and inform strategies. The person works closely with the SFMC Campaign Manager to optimize campaigns.
Work Shifts
9:00 A.M - 5:00 P.M
Duties & Responsibilities
Data Quality & Governance: Ensure accuracy, completeness, and consistency of marketing data across platforms. Segmentation & Audience Management: Create data extensions and manage audience based on behavioral, demographic, and performance attributes. Advanced Analytics: Analyze campaign results, user behavior, and funnel metrics to identify growth opportunities. Dashboarding & Visualization: Build and present Tableau dashboards and analytic tools that help teams make datadriven decisions. Predictive & Trend Insights: Identify patterns in campaign performance and market behavior to anticipate future outcomes. CrossTeam Partnership: Collaborate with marketing, CRM, and data teams to ensure analytic requirements are met. Campaign Operations: Support the planning and execution of targeted marketing campaigns in partnership with crossfunctional teams. Automation & Process Optimization: Support and improve automated workflows to streamline campaign intake, approvals, and reporting. Minimum Qualifications
Minimum Qualifications
Bachelor's degree in business, Marketing, Information Technology, or a related field. Proven experience in data analytics or a related role. Proficiency in CRM software (e.g., Salesforce). Certifications preferred. 3-year minimum in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting. Benefits
NYC Health and Hospitals offers a competitive benefits package that includes:
Comprehensive Health Benefits for employees hired to work 20+ hrs. per week Retirement Savings and Pension Plans Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts Loan Forgiveness Programs for eligible employees College tuition discounts and professional development opportunities College Savings Program Union Benefits for eligible titles Multiple employee discounts programs Commuter Benefits Programs
If you wish to apply for this position, please apply online by clicking the "Apply for Job" button.
provides the highest quality healthcare services to residents of Bronx, Brooklyn, Manhattan, Queens and Staten Island through a comprehensive list of products, including, but not limited to, New York State Medicaid Managed Care, Medicare, Child Health Plus, Exchange, Partnership in Care, MetroPlus Gold, Essential Plan, etc. As a wholly-owned subsidiary of NYC Health + Hospitals, the largest public health system in the United States, MetroPlus Health 's network includes over 27,000 primary care providers, specialists and participating clinics. For more than 40 years, MetroPlus Health
has been committed to building strong relationships with its members and providers.
Position Overview Empower. Unite. Care.
MetroPlus Health
is committed to empowering New Yorkers by uniting communities through care. We believe that Health care is a right, not a privilege. If you have compassion and a collaborative spirit, work with us. You can come to work being proud of what you do every day.
The Salesforce Marketing Cloud Data Analyst manages data on Salesforce Marketing Cloud (SFMC), integrates data of all campaigns and ensures data quality and consistency. The person reports to SFMC Data Manager, collaborates with marketing teams to execute targeted campaigns, manages user access, data, and system configuration, ensures accurate customer information, enhances interactions, and contributes to overall business success. The person analyzes data to identify trends, measure campaign performance, and inform strategies. The person works closely with the SFMC Campaign Manager to optimize campaigns.
Work Shifts
9:00 A.M - 5:00 P.M
Duties & Responsibilities
Data Quality & Governance: Ensure accuracy, completeness, and consistency of marketing data across platforms. Segmentation & Audience Management: Create data extensions and manage audience based on behavioral, demographic, and performance attributes. Advanced Analytics: Analyze campaign results, user behavior, and funnel metrics to identify growth opportunities. Dashboarding & Visualization: Build and present Tableau dashboards and analytic tools that help teams make datadriven decisions. Predictive & Trend Insights: Identify patterns in campaign performance and market behavior to anticipate future outcomes. CrossTeam Partnership: Collaborate with marketing, CRM, and data teams to ensure analytic requirements are met. Campaign Operations: Support the planning and execution of targeted marketing campaigns in partnership with crossfunctional teams. Automation & Process Optimization: Support and improve automated workflows to streamline campaign intake, approvals, and reporting. Minimum Qualifications
Minimum Qualifications
Bachelor's degree in business, Marketing, Information Technology, or a related field. Proven experience in data analytics or a related role. Proficiency in CRM software (e.g., Salesforce). Certifications preferred. 3-year minimum in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting. Benefits
NYC Health and Hospitals offers a competitive benefits package that includes:
Comprehensive Health Benefits for employees hired to work 20+ hrs. per week Retirement Savings and Pension Plans Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts Loan Forgiveness Programs for eligible employees College tuition discounts and professional development opportunities College Savings Program Union Benefits for eligible titles Multiple employee discounts programs Commuter Benefits Programs
If you wish to apply for this position, please apply online by clicking the "Apply for Job" button.