Digital Marketing Specialist
RD Industries, Omaha, NE, United States
About RD Industries
RD Industries (RDI) is a leading manufacturer of innovative closed-loop chemical containment and dispensing solutions, headquartered in Omaha, Nebraska. With decades of engineering expertise and patented technologies, we serve global markets with products that enhance safety, efficiency, and sustainability. Our culture is built on collaboration, accountability, and continuous improvement-offering employees the opportunity to make a meaningful impact every day. The Opportunity
This position is full-time, on-site based in Omaha, Nebraska.
RD Industries is seeking a
Digital Marketing Specialist
to drive product visibility, lead generation, and customer engagement across digital channels. This hands-on role is ideal for a detail-oriented, analytical marketer who enjoys managing campaigns, optimizing performance, and translating technical products into clear, compelling digital content within a B2B manufacturing environment.
You'll work closely with our Graphic Artist and cross-functional teams to ensure marketing initiatives align with business goals, product strategy, and brand standards. Key Responsibilities
Digital Campaigns Develop, execute, and optimize digital marketing campaigns aligned with sales and growth objectives Manage paid digital advertising (Google Ads, LinkedIn, and other relevant platforms) Plan and execute email marketing campaigns, including segmentation, testing, and performance analysis Monitor ROI, performance metrics, and continuously improve campaign effectiveness Website & Content Management
Maintain and update website content to ensure accuracy, clarity, SEO performance, and technical precision Collaborate with the Graphic Artist on landing pages, digital brochures, and other campaign assets Support creation of blogs, case studies, product highlights, and educational content Ensure digital messaging clearly communicates product benefits and technical specifications Social Media & Brand Presence
Create, schedule, and manage social media content across relevant platforms Track engagement metrics and recommend strategies to increase reach and visibility Maintain consistency with brand guidelines and messaging across digital channels Analytics & Reporting
Track website traffic, conversions, and digital engagement using Google Analytics and ad platforms Prepare regular performance reports with actionable recommendations Support sales efforts by identifying trends and digital lead activity Collaboration
Partner with Sales, Engineering, and Operations on product launches, promotions, and technical updates Support trade show marketing initiatives and post-event digital follow-up Qualifications
Required 2-4 years of digital marketing experience Hands-on experience with SEO, SEM, paid advertising, and email marketing Proficiency with Google Analytics and reporting tools Strong written communication skills, with the ability to explain technical concepts clearly Ability to manage multiple projects and deadlines in a fast-paced environment Preferred
Bachelor's degree in Marketing, Digital Media, Communications, or related field Experience in B2B, manufacturing, industrial, or engineering environments Familiarity with CMS platforms (WordPress or similar) Experience with CRM and email marketing platforms Proficiency in Adobe Creative Suite 1-3 years design experience a plus What We Offer Competitive compensation A collaborative, engineering-driven environment Opportunities for professional growth and skill development The chance to contribute to products that improve safety and sustainability worldwide
Travel:
Minimal (0-3%) for trade shows or vendor coordination Our Values
Accountability • Commitment • Excellence • Teamwork • Humility • Integrity • Stewardship
RD Industries is an
Equal Opportunity / Affirmative Action Employer .
RD Industries (RDI) is a leading manufacturer of innovative closed-loop chemical containment and dispensing solutions, headquartered in Omaha, Nebraska. With decades of engineering expertise and patented technologies, we serve global markets with products that enhance safety, efficiency, and sustainability. Our culture is built on collaboration, accountability, and continuous improvement-offering employees the opportunity to make a meaningful impact every day. The Opportunity
This position is full-time, on-site based in Omaha, Nebraska.
RD Industries is seeking a
Digital Marketing Specialist
to drive product visibility, lead generation, and customer engagement across digital channels. This hands-on role is ideal for a detail-oriented, analytical marketer who enjoys managing campaigns, optimizing performance, and translating technical products into clear, compelling digital content within a B2B manufacturing environment.
You'll work closely with our Graphic Artist and cross-functional teams to ensure marketing initiatives align with business goals, product strategy, and brand standards. Key Responsibilities
Digital Campaigns Develop, execute, and optimize digital marketing campaigns aligned with sales and growth objectives Manage paid digital advertising (Google Ads, LinkedIn, and other relevant platforms) Plan and execute email marketing campaigns, including segmentation, testing, and performance analysis Monitor ROI, performance metrics, and continuously improve campaign effectiveness Website & Content Management
Maintain and update website content to ensure accuracy, clarity, SEO performance, and technical precision Collaborate with the Graphic Artist on landing pages, digital brochures, and other campaign assets Support creation of blogs, case studies, product highlights, and educational content Ensure digital messaging clearly communicates product benefits and technical specifications Social Media & Brand Presence
Create, schedule, and manage social media content across relevant platforms Track engagement metrics and recommend strategies to increase reach and visibility Maintain consistency with brand guidelines and messaging across digital channels Analytics & Reporting
Track website traffic, conversions, and digital engagement using Google Analytics and ad platforms Prepare regular performance reports with actionable recommendations Support sales efforts by identifying trends and digital lead activity Collaboration
Partner with Sales, Engineering, and Operations on product launches, promotions, and technical updates Support trade show marketing initiatives and post-event digital follow-up Qualifications
Required 2-4 years of digital marketing experience Hands-on experience with SEO, SEM, paid advertising, and email marketing Proficiency with Google Analytics and reporting tools Strong written communication skills, with the ability to explain technical concepts clearly Ability to manage multiple projects and deadlines in a fast-paced environment Preferred
Bachelor's degree in Marketing, Digital Media, Communications, or related field Experience in B2B, manufacturing, industrial, or engineering environments Familiarity with CMS platforms (WordPress or similar) Experience with CRM and email marketing platforms Proficiency in Adobe Creative Suite 1-3 years design experience a plus What We Offer Competitive compensation A collaborative, engineering-driven environment Opportunities for professional growth and skill development The chance to contribute to products that improve safety and sustainability worldwide
Travel:
Minimal (0-3%) for trade shows or vendor coordination Our Values
Accountability • Commitment • Excellence • Teamwork • Humility • Integrity • Stewardship
RD Industries is an
Equal Opportunity / Affirmative Action Employer .