Social Media Manager (TikTok & Instagram)
LaTeam Partners, New City, NY, United States
Position: Social Media Manager / Content Creator (Instagram & TikTok)
Company: Woxer - https://woxer.com/
Location: Candidates MUST be based in NYC or Miami
NOTE : show us your creative world—include your Instagram and/or TikTok profiles on your resume so we can get a feel for your style and fit.
About Woxer:
Woxer is an underwear brand built for bold, powerful women. We’re here to redefine comfort,
confidence, and what strength looks like from the inside out. Our mission is to empower women
to move freely, live loudly, and feel good in their own skin (and underwear) through solution-based comfortwear.
The Role:
We’re looking for a highly creative, strategic, and hands-on Social Media Manager / Content Creator to own and lead Woxer’s organic social presence end-to-end.
This is not a traditional content production role or freelance-style position. We’re looking for someone deeply embedded in the brand —a true owner who understands Woxer’s voice, audience, and positioning, and makes decisions with that lens every day.
You will be responsible for building, shaping, and scaling our organic social strategy , while also being the person who brings it to life on camera and behind the scenes.
The ideal candidate is someone who is fully committed to one brand , lives and breathes social media, and is excited to become a recognizable face and voice of Woxer .
What You’ll Do:
Own Organic Social Strategy
Define and evolve Woxer’s social media strategy across Instagram and TikTok
Develop content pillars, storytelling angles, and creative direction
Identify opportunities for growth, engagement, and brand positioning
Create & Execute Content
Concept, film, and edit short-form video content (Reels & TikToks)
Act as on-camera talent when relevant, representing the brand authentically
Ensure content feels native, engaging, and aligned with current trends
Drive Growth & Performance
Own key social metrics (engagement, reach, follower growth, conversions)
Analyze performance and continuously optimize content strategy
Test new formats, hooks, and storytelling approaches
Lead Creative Direction & Collaborations
Identify and source creators for collaborations and campaigns
Decide when to feature external creators vs. in-house content
Stay ahead of cultural and platform trends, translating them into brand-relevant content
Partner Cross-Functionally
Collaborate with the Social Media Director and broader marketing team
Align content with product launches, campaigns, and brand initiatives
What We’re Looking For:
Ownership mindset: You think like a brand builder, not a task executor
Deep social expertise: Strong understanding of TikTok and Instagram ecosystems
On-camera confidence: Comfortable being the face and voice of the brand
Creative + strategic balance: You can both ideate and execute at a high level
Content creation skills: Filming and editing using tools like CapCut, InShot, or similar
Trend fluency: You’re early to trends and know how to adapt them authentically
Full commitment: Excited to go all-in on one brand (not freelancing across multiple clients)
Self-starter mentality: Able to operate independently and make decisions
Bonus If You:
Have worked with fashion, lifestyle, or body-positive brands
Already wear and love Woxer
Have photography or design skills
Company: Woxer - https://woxer.com/
Location: Candidates MUST be based in NYC or Miami
NOTE : show us your creative world—include your Instagram and/or TikTok profiles on your resume so we can get a feel for your style and fit.
About Woxer:
Woxer is an underwear brand built for bold, powerful women. We’re here to redefine comfort,
confidence, and what strength looks like from the inside out. Our mission is to empower women
to move freely, live loudly, and feel good in their own skin (and underwear) through solution-based comfortwear.
The Role:
We’re looking for a highly creative, strategic, and hands-on Social Media Manager / Content Creator to own and lead Woxer’s organic social presence end-to-end.
This is not a traditional content production role or freelance-style position. We’re looking for someone deeply embedded in the brand —a true owner who understands Woxer’s voice, audience, and positioning, and makes decisions with that lens every day.
You will be responsible for building, shaping, and scaling our organic social strategy , while also being the person who brings it to life on camera and behind the scenes.
The ideal candidate is someone who is fully committed to one brand , lives and breathes social media, and is excited to become a recognizable face and voice of Woxer .
What You’ll Do:
Own Organic Social Strategy
Define and evolve Woxer’s social media strategy across Instagram and TikTok
Develop content pillars, storytelling angles, and creative direction
Identify opportunities for growth, engagement, and brand positioning
Create & Execute Content
Concept, film, and edit short-form video content (Reels & TikToks)
Act as on-camera talent when relevant, representing the brand authentically
Ensure content feels native, engaging, and aligned with current trends
Drive Growth & Performance
Own key social metrics (engagement, reach, follower growth, conversions)
Analyze performance and continuously optimize content strategy
Test new formats, hooks, and storytelling approaches
Lead Creative Direction & Collaborations
Identify and source creators for collaborations and campaigns
Decide when to feature external creators vs. in-house content
Stay ahead of cultural and platform trends, translating them into brand-relevant content
Partner Cross-Functionally
Collaborate with the Social Media Director and broader marketing team
Align content with product launches, campaigns, and brand initiatives
What We’re Looking For:
Ownership mindset: You think like a brand builder, not a task executor
Deep social expertise: Strong understanding of TikTok and Instagram ecosystems
On-camera confidence: Comfortable being the face and voice of the brand
Creative + strategic balance: You can both ideate and execute at a high level
Content creation skills: Filming and editing using tools like CapCut, InShot, or similar
Trend fluency: You’re early to trends and know how to adapt them authentically
Full commitment: Excited to go all-in on one brand (not freelancing across multiple clients)
Self-starter mentality: Able to operate independently and make decisions
Bonus If You:
Have worked with fashion, lifestyle, or body-positive brands
Already wear and love Woxer
Have photography or design skills