Director, Product Marketing

Director of Product Marketing, North America

Department: Marketing

Job Summary

Acrisure is seeking a Director of Product Marketing to define and lead the product narrative that connects Acrisure’s growing portfolio across risk, workforce, and technology solutions to clear market value for priority buyers. This leader will own market segmentation, positioning, messaging architecture, and competitive strategy, ensuring that Acrisure’s offerings are clearly differentiated and aligned to priority buyers and growth segments. The Director will partner closely with Product, Sales, GTM Strategy, Sales Enablement, and Field Marketing to translate complex capabilities into compelling value propositions that guide how we build, message, and bring solutions to market.

Responsibilities

• Own Market Segmentation, ICP Definition & Buyer Insights: Define priority customer segments, ICPs, and buyer personas across Acrisure’s target markets. Develop a deep understanding of buyer needs, decision drivers, and industry dynamics to inform messaging, product strategy, and go-to-market priorities.
• Lead Positioning & Messaging Architecture: Develop clear, differentiated positioning and value propositions for Acrisure’s portfolio of solutions. Build the messaging architecture that articulates how Acrisure solves client problems across insurance, payroll, and fintech services, ensuring consistency across marketing, sales, and client-facing experiences.
• Define the Product & Platform Narrative: Translate complex solutions into simple, compelling narratives that resonate with priority buyers. Establish how individual products connect into broader solution stories and the overall Acrisure platform vision.
• Drive Competitive Intelligence & Market Strategy: Monitor the competitive landscape, emerging industry trends, and adjacent fintech innovations. Deliver insights that inform product strategy, differentiation, and GTM priorities across Acrisure’s solutions portfolio.
• Shape Product Strategy Through Market Insight: Serve as the voice of the customer by translating market research, client feedback, and field insights into actionable inputs for Product and leadership. Help influence roadmap priorities and packaging decisions to better align with market needs.
• Partner with GTM Strategy to Enable Commercial Activation: Provide the foundational inputs—segmentation, messaging, buyer insight, and solution narratives—that power GTM strategy, sales plays, campaigns, and launches. Collaborate closely with GTM Strategy, Sales Enablement, and Field Marketing to ensure activation remains aligned to the core narrative.
• Build and Scale the Product Marketing Function: Establish the Product Marketing operating model, frameworks, and team structure required to support Acrisure’s multi-solution growth strategy. Create scalable processes for messaging development, competitive insight, and product narrative evolution.
• Operate as a Strategic Cross-Functional Leader: Act as the connective tissue between Product, Marketing, Sales, and Revenue leadership. Provide strategic clarity on how Acrisure’s solutions should be positioned and communicated in the market.

Required Qualifications

• Strong strategic product marketer with experience translating complex products into clear positioning, messaging, and differentiated value propositions.
• Proven ability to synthesize market research, customer insight, and competitive intelligence into actionable product and go-to-market strategy.
• Exceptional storyteller and communicator capable of influencing executives and aligning cross-functional teams across Product, Sales, and Marketing.
• Deep understanding of modern B2B go-to-market models and how segmentation, messaging, and positioning drive revenue growth.
• Experience leading or scaling product marketing capabilities or cross-functional initiatives in fast-moving, ambiguous environments.
• Strong business acumen with a data-informed approach to decision making.
• Background in B2B Insurance, SaaS, enterprise software, or other complex or regulated industries preferred.

Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus).
• 10+ years of experience in Product Marketing, Market Strategy, or related roles within complex B2B or multi-product environments.
• Experience building or scaling product marketing capabilities in high-growth organizations.
• Experience working closely with Product and Revenue teams to shape positioning, messaging, and solution strategy.
• Background in fintech, insurance, financial services, or other complex services industries is a plus but not required.

Pay Details

The base compensation range for this position is $187,000 - $253,115. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.

Working Arrangement

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Equal Opportunity Employer

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting

Post-Offer Process

Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.

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