On Premise Representative
Constellation Brands, Miami, NM, United States
Position Summary
The On‑Premise Representative is responsible for building and maintaining strong relationships within assigned on‑premise accounts such as bars, restaurants, and entertainment venues. This dynamic, field‑based sales role will place high emphasis on increasing product availability in both draft and package format, driving sales, increasing brand visibility, and enhancing consumer loyalty for the Constellation Beer portfolio. Role requires a passion for beer, exceptional communication skills, and the ability to activate brands through education, promotion, and partnership.
Job Description This individual will report directly to the Senior Manager, On‑Premise Market Execution.
Responsibilities Sales and Account Management
Develop and manage relationships with key on‑premise accounts within the assigned territory.
Achieve sales targets and distribution goals by executing sales initiatives, securing new placements in both package and draft format, and increasing volume at existing accounts.
Conduct regular account visits to ensure proper product placement, stock rotation, and point‑of‑sale (POS) material execution.
Identify and pursue new business opportunities to expand Constellation’s market presence among on‑premise accounts.
Ensure overarching on‑premise strategies and key sales priorities are executed at the highest levels across assigned accounts.
Brand Building and Activation
Plan and execute on‑premise events, samplings, staff trainings, and promotions to drive brand awareness and trial.
Educate account staff and consumers on Constellation’s products, features and benefits, and unique selling points.
Activate key marketing programs and brand activation as directed by leadership.
Secure distribution for new innovation priorities and develop support plans to drive trial, awareness, and consumer feedback.
Market Intelligence and Reporting
Monitor competitive activity, market trends, and consumer preferences within on‑premise accounts and report findings to sales leadership.
Provide regular recaps and reporting on sales activities, account and consumer feedback, and event outcomes.
Collaborate with local sales teams and distributor partners to ensure alignment of sales goals and execution standards across assigned accounts.
Administrative and Team Support
Maintain accurate records of sales calls, account activity, activation feedback, expenses, and market activity.
Participate in team meetings, training sessions, and distributor work‑withs to enhance alignment and market execution.
Represent Constellation at local industry events, festivals, promotions, and trade shows as needed.
Minimum Qualifications
A Bachelor’s degree or equivalent job experience is preferred.
Approximately 1 year of proven results‑oriented experience in outside sales or within the food & beverage industry preferred.
Bilingual (English/Spanish) highly preferred.
Must be at least 21 years of age.
Valid driver’s license with a clean driving record; successful completion of an MVR check is required.
Must be able to work a flexible schedule including evenings and weekends.
Exceptional interpersonal skills and a passion for brand ambassadorship.
Computer literacy with advanced proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
Ability to use business information reporting and sales reporting tools.
Occasional travel for meetings and trainings; regular travel in the market to service accounts and distributors, including travel by plane or train.
Self‑starter with strong planning, prioritization, and execution skills to manage multiple projects.
Strong relationship‑building and influence skills at all levels.
ADA Physical/Mental/Workplace Requirements
Move up to 55 lbs.
Sit and/or stand for long periods of time; work at a desk or personal computer for extended periods.
Primary work environment is in trade.
Use hands to handle or feel objects; reach with hands and arms.
Climb or balance stairs/ladders.
Location Miami, Florida
Compensation & Benefits Salary Range: $53,300.00 – $76,700.00. The range reflects labor costs across U.S. geographic markets and may be modified in the future. Compensation is based on market, experience, and performance. Benefits include paid time off, medical/dental/vision insurance, 401(k), and other eligible benefits.
Equal Opportunity Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition, marital status, gender identity, familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions.
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Job Description This individual will report directly to the Senior Manager, On‑Premise Market Execution.
Responsibilities Sales and Account Management
Develop and manage relationships with key on‑premise accounts within the assigned territory.
Achieve sales targets and distribution goals by executing sales initiatives, securing new placements in both package and draft format, and increasing volume at existing accounts.
Conduct regular account visits to ensure proper product placement, stock rotation, and point‑of‑sale (POS) material execution.
Identify and pursue new business opportunities to expand Constellation’s market presence among on‑premise accounts.
Ensure overarching on‑premise strategies and key sales priorities are executed at the highest levels across assigned accounts.
Brand Building and Activation
Plan and execute on‑premise events, samplings, staff trainings, and promotions to drive brand awareness and trial.
Educate account staff and consumers on Constellation’s products, features and benefits, and unique selling points.
Activate key marketing programs and brand activation as directed by leadership.
Secure distribution for new innovation priorities and develop support plans to drive trial, awareness, and consumer feedback.
Market Intelligence and Reporting
Monitor competitive activity, market trends, and consumer preferences within on‑premise accounts and report findings to sales leadership.
Provide regular recaps and reporting on sales activities, account and consumer feedback, and event outcomes.
Collaborate with local sales teams and distributor partners to ensure alignment of sales goals and execution standards across assigned accounts.
Administrative and Team Support
Maintain accurate records of sales calls, account activity, activation feedback, expenses, and market activity.
Participate in team meetings, training sessions, and distributor work‑withs to enhance alignment and market execution.
Represent Constellation at local industry events, festivals, promotions, and trade shows as needed.
Minimum Qualifications
A Bachelor’s degree or equivalent job experience is preferred.
Approximately 1 year of proven results‑oriented experience in outside sales or within the food & beverage industry preferred.
Bilingual (English/Spanish) highly preferred.
Must be at least 21 years of age.
Valid driver’s license with a clean driving record; successful completion of an MVR check is required.
Must be able to work a flexible schedule including evenings and weekends.
Exceptional interpersonal skills and a passion for brand ambassadorship.
Computer literacy with advanced proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
Ability to use business information reporting and sales reporting tools.
Occasional travel for meetings and trainings; regular travel in the market to service accounts and distributors, including travel by plane or train.
Self‑starter with strong planning, prioritization, and execution skills to manage multiple projects.
Strong relationship‑building and influence skills at all levels.
ADA Physical/Mental/Workplace Requirements
Move up to 55 lbs.
Sit and/or stand for long periods of time; work at a desk or personal computer for extended periods.
Primary work environment is in trade.
Use hands to handle or feel objects; reach with hands and arms.
Climb or balance stairs/ladders.
Location Miami, Florida
Compensation & Benefits Salary Range: $53,300.00 – $76,700.00. The range reflects labor costs across U.S. geographic markets and may be modified in the future. Compensation is based on market, experience, and performance. Benefits include paid time off, medical/dental/vision insurance, 401(k), and other eligible benefits.
Equal Opportunity Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition, marital status, gender identity, familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions.
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