Growth Marketing Manager, Referrals & Virality
Social Finance, Inc. (SoFi), Greenville, NY, United States
Overview
SoFi is building a next‑generation, high‑impact growth channel focused on referrals and virality—and we’re looking for a Growth Marketing Manager to help shape and scale it.
This role sits at the center of a highly strategic initiative to drive exponential, organic member growth through referrals and peer‑to‑peer engagement. You’ll help define how millions of members discover, share, and advocate for SoFi across our ecosystem—including Checking & Savings, Invest, Crypto, Personal Loans, Student Loans, and more.
You’ll operate at the intersection of marketing, product, and data—partnering closely with Product, Engineering, Product & Lifecycle Marketing, and Business Unit teams to bring new referral experiences to life. From launching new referral constructs and integrating into major marketing moments, to influencing the roadmap of our referral platform, you’ll play a key role in scaling channel growth over the coming years.
This is a unique opportunity to build in a high‑visibility space, navigate ambiguity, and help define the future of growth at SoFi.
What you’ll do
Drive execution and performance of SoFi’s referrals and virality marketing initiatives, helping scale the channel into a major driver of member growth
Partner closely with Product and Engineering to define requirements and influence the roadmap of our AI‑enabled referral platform
Lead end‑to‑end project management of key initiatives, including launching new referral program structures (e.g., incentives, gamification, sharing mechanics) and scaling existing ones
Collaborate with Business Unit Marketing, Lifecycle Marketing, and Communications teams to develop and execute strategies that maximize referral‑driven growth across all SoFi products
Integrate referral and virality strategies into marketing tentpoles (e.g., sponsorships, events, and brand campaigns) and Social & Community teams to amplify reach and engagement
Develop and optimize audience strategies for key segments (e.g., students, military, and other affinity groups) to increase referral rate and participation
Analyze performance data to identify opportunities across the referral funnel, including referral rate, referrals per member, and conversion rates
Use testing and experimentation to continuously improve user experience, messaging, and program effectiveness
Conduct market research and competitive analysis to ensure SoFi’s referral program remains best‑in‑class
Communicate insights, performance, and opportunities to cross‑functional partners and senior leadership
What you’ll need
5+ years of experience in marketing, growth marketing, product marketing, or related fields
Proven ability to execute and scale marketing programs in a fast‑paced, performance‑driven environment
Strong analytical mindset with experience using data to drive decisions and optimize performance
Experience working cross‑functionally with Product, Engineering, and Marketing teams
Ability to manage complex projects and drive initiatives forward in ambiguous, evolving environments
Strong communication skills, with the ability to influence stakeholders and contribute to strategic discussions
Customer‑first mindset with an understanding of user behavior, engagement, and conversion dynamics
Demonstrates knowledge of, adherence to, and responsibility for compliance with applicable regulations and laws
Experience in the Finance industry a plus
Nice to have
Experience with referral marketing, viral growth loops, or lifecycle marketing programs
Familiarity with experimentation frameworks (A/B testing, funnel optimization, segmentation)
Experience in fintech or other consumer‑facing, high‑growth industries
Exposure to data tools or platforms (e.g., Tableau, Amplitude, Snowflake, or similar)
Compensation and Benefits
The base pay range for this role is $89,600.00 - $168,000.00. Payment frequency: Annual. This role is also eligible for a bonus and competitive benefits. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.
Equal Employment Opportunity
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
Additional Information
The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
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SoFi is building a next‑generation, high‑impact growth channel focused on referrals and virality—and we’re looking for a Growth Marketing Manager to help shape and scale it.
This role sits at the center of a highly strategic initiative to drive exponential, organic member growth through referrals and peer‑to‑peer engagement. You’ll help define how millions of members discover, share, and advocate for SoFi across our ecosystem—including Checking & Savings, Invest, Crypto, Personal Loans, Student Loans, and more.
You’ll operate at the intersection of marketing, product, and data—partnering closely with Product, Engineering, Product & Lifecycle Marketing, and Business Unit teams to bring new referral experiences to life. From launching new referral constructs and integrating into major marketing moments, to influencing the roadmap of our referral platform, you’ll play a key role in scaling channel growth over the coming years.
This is a unique opportunity to build in a high‑visibility space, navigate ambiguity, and help define the future of growth at SoFi.
What you’ll do
Drive execution and performance of SoFi’s referrals and virality marketing initiatives, helping scale the channel into a major driver of member growth
Partner closely with Product and Engineering to define requirements and influence the roadmap of our AI‑enabled referral platform
Lead end‑to‑end project management of key initiatives, including launching new referral program structures (e.g., incentives, gamification, sharing mechanics) and scaling existing ones
Collaborate with Business Unit Marketing, Lifecycle Marketing, and Communications teams to develop and execute strategies that maximize referral‑driven growth across all SoFi products
Integrate referral and virality strategies into marketing tentpoles (e.g., sponsorships, events, and brand campaigns) and Social & Community teams to amplify reach and engagement
Develop and optimize audience strategies for key segments (e.g., students, military, and other affinity groups) to increase referral rate and participation
Analyze performance data to identify opportunities across the referral funnel, including referral rate, referrals per member, and conversion rates
Use testing and experimentation to continuously improve user experience, messaging, and program effectiveness
Conduct market research and competitive analysis to ensure SoFi’s referral program remains best‑in‑class
Communicate insights, performance, and opportunities to cross‑functional partners and senior leadership
What you’ll need
5+ years of experience in marketing, growth marketing, product marketing, or related fields
Proven ability to execute and scale marketing programs in a fast‑paced, performance‑driven environment
Strong analytical mindset with experience using data to drive decisions and optimize performance
Experience working cross‑functionally with Product, Engineering, and Marketing teams
Ability to manage complex projects and drive initiatives forward in ambiguous, evolving environments
Strong communication skills, with the ability to influence stakeholders and contribute to strategic discussions
Customer‑first mindset with an understanding of user behavior, engagement, and conversion dynamics
Demonstrates knowledge of, adherence to, and responsibility for compliance with applicable regulations and laws
Experience in the Finance industry a plus
Nice to have
Experience with referral marketing, viral growth loops, or lifecycle marketing programs
Familiarity with experimentation frameworks (A/B testing, funnel optimization, segmentation)
Experience in fintech or other consumer‑facing, high‑growth industries
Exposure to data tools or platforms (e.g., Tableau, Amplitude, Snowflake, or similar)
Compensation and Benefits
The base pay range for this role is $89,600.00 - $168,000.00. Payment frequency: Annual. This role is also eligible for a bonus and competitive benefits. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.
Equal Employment Opportunity
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
Additional Information
The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
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