Marketing Specialist
US Lawns, Burlington, MA, United States
Job Description
Key Responsibilities
Proposal/Content Development & Business Development Support
Manage the development of proposals and qualifications in collaboration with the Director of Marketing, VP, Strategy & Development, and Business Development team
Write, edit, and maintain proposal and interview content that aligns with Erland’s voice, brand, and client expectations
Assist in shaping proposal messaging and positioning, contributing ideas that support overall win strategy
Prepare standard and customized qualification packages and interview materials in collaboration with internal teams
Proofread and QA technical and non-technical content to ensure accuracy, consistency, and clarity across all submissions
Manage proposal schedules, internal deadlines, and submission requirements to ensure timely and high-quality deliverables
Develop and maintain a comprehensive library of boilerplate content, project descriptions, resumes, and differentiators
Conduct internal and external research to strengthen proposal responses and positioning
Interview internal subject matter experts to develop accurate and compelling narrative content
Track proposal status, follow up with internal teams, and communicate next steps
Evaluate pursuit outcomes and provide continuous improvement of Erland’s approach to proposals and pursuits
Identify industry, client, and competitor trends to strengthen future submissions
Marketing Operations & Coordination
Prepare and distribute weekly marketing status reports, capturing updates, deadlines, and action items from internal meetings
Lead the development, documentation, and ongoing refinement of Marketing Department SOPs to improve efficiency and consistency
Coordinate internal workflows to ensure deadlines are met and deliverables are executed accurately
Collateral Management & Brand Consistency
Maintain and update all marketing collateral, including project sheets, team resumes, one sheets, and lobby displays, ensuring information is accurate, current, and aligned with Erland’s brand
Manage printing, binding, and assembly of proposals and marketing materials for client-facing deliverables
Ensure marketing materials are organized, accessible, and consistently presented across all platforms
Perform proofreading, QA, and final checks on all collateral and marketing materials prior to distribution
Conduct brand compliance reviews to ensure all outgoing materials align with Erland’s visual identity and messaging standards
CRM & Data Management
Update and maintain the CRM (Buildr), including client contact information and company updates, working closely with Business Development to streamline data and analytics
Review email campaign performance, including managing email bounce-backs and ensuring database accuracy with a focus on KPIs and bringing in new business through these targeted efforts
Events & Industry Engagement
Plan, coordinate, and execute project milestone events such as groundbreakings, topping-offs, ribbon cuttings, and jobsite tours
Schedule and coordinate marketing support for industry events, career fairs, and partner programs (e.g., AGC MA, ISPE)
Partner with the Business Development Manager to plan and coordinate client events, including initiatives related to Erland’s 50th anniversary
Lead award submissions and track industry and safety award participation and results
Inventory & Administrative Management
Collaborate with internal team members to identify and prioritize promotional items that align with upcoming pursuits, events, and client engagement strategies; research product options, prepare cost comparisons, and recommend vendors and items based on quality, budget, and brand alignment
Manage inventory and ordering of marketing materials, promotional items, and office supplies, ensuring stock levels are maintained and items are ordered proactively to support project and business development needs
Coordinate the production and distribution of branded materials, including trade show collateral, project‑specific items, and client gifts, while tracking timelines, managing vendor communication, and ensuring consistency with Erland’s brand standards
Market Research & Analytics Support
Research and stay informed on industry trends, including photography, videography, competitor marketing strategies, collateral, websites, and social media
Provide basic analytics support, including pulling social media metrics and other performance data as requested
Identify opportunities to enhance Erland’s marketing approach and contribute ideas for continuous improvement
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
5–7+ years of relevant experience, preferably in the architecture, engineering, construction, or commercial real estate industry
Proven experience writing and producing high-quality proposals and marketing materials for prospective clients and projects
Highly organized with strong attention to detail and a commitment to accuracy and execution
Excellent written and verbal communication skills, with the ability to develop polished, client‑ready content
Ability to manage multiple deadlines and priorities in a fast-paced, deadline‑driven environment
Proficiency in Microsoft Office and CRM systems; familiarity with Adobe InDesign preferred (Adobe Creative Suite experience is a plus)
Strong problem‑solving skills and a proactive, team‑oriented mindset
Preferred
Experience managing proposal processes and collaborating with technical teams in the AEC industry
Experience supporting events, logistics, and business development initiatives
Familiarity with marketing operations, including collateral management and CRM maintenance
Basic understanding of social media platforms and analytics
Strong interpersonal skills and the ability to collaborate effectively across teams
More experienced professionals are encouraged to apply.
Company Description
At Erland Construction, our leadership values are more than words, they are the foundation of how we work, lead, and grow together. As an employee‑owned company, with 100% of eligible employees participating in our ESOP program, we’re invested in each other’s success and the success of our projects. We take pride in our ownership mindset, mutual respect, integrity, and a culture that thrives on learning and innovation.
We believe in building lasting relationships with our clients, our partners, and our people. Our work is defined by collaboration, performance, and continuous improvement. With decades of experience in preconstruction, construction management, and design/build services, Erland delivers more than buildings, we deliver confidence and long‑term value. At Erland, you’re not just building structures, you’re building trust, purpose, and community.
The Marketing Specialist will play a key role in managing and executing Erland Construction’s marketing and business development efforts, with a strong emphasis on proposal development, content creation, and maintaining the accuracy and quality of marketing materials and systems. This individual will work closely with the Director of Marketing, Marketing Manager, and Business Development team to deliver high‑quality, client‑facing materials and support strategic pursuits.
This role is ideal for a detail‑oriented marketing professional with experience in the AEC industry who is passionate about producing compelling proposals and thrives in a fast‑paced, deadline‑driven environment. A high level of attention to detail, ownership, and execution excellence are critical to success.
This position offers direct exposure to senior leadership, including Erland’s Director of Marketing and VP, Strategy & Development—both members of the company’s leadership team—providing valuable insight into high‑level decision‑making and pursuit strategy. The role also offers the opportunity to contribute to proposal messaging and help influence win strategies, with clear opportunities for growth and increased responsibility over time.
Salary Range
The anticipated base salary for the Marketing Specialist role is $65,000 - $90,000. Please note that base pay is only one part of Erland’s total compensation package. Your actual salary will be determined by your unique skills, experience, education, and specific qualifications. Because we stay competitive, our ranges are reviewed regularly against market trends and may vary by geographic location.
Benefits
Flexible, collaborative work environment: We prioritize in‑person collaboration to strengthen relationships, culture, and team effectiveness, while offering the opportunity to work from home one day per week, contingent on performance, team contribution, and alignment with role expectations
Opportunities for professional growth and advancement within a short timeframe
Support for involvement in industry organizations, helping employees grow their careers and expand their professional networks
A collaborative team environment, working closely with:
Director of Marketing (9 years with Erland; member of leadership team)
Marketing Manager (4 years with Erland)
VP, Strategy & Development (15 years with Erland; member of leadership team)
Business Development Manager
401(k) with company match
ESOP participation
Comprehensive medical, dental, and vision insurance
Life Insurance
Long‑term disability insurance
Short‑term disability insurance
Flexible Spending Account
Paid time off and holidays
Sick time
Vacation
Pet insuranceTuition reimbursement
Family and Medical Leave
Fitness club subsidy
Supportive culture rooted in teamwork, trust, and transparency
#J-18808-Ljbffr
Key Responsibilities
Proposal/Content Development & Business Development Support
Manage the development of proposals and qualifications in collaboration with the Director of Marketing, VP, Strategy & Development, and Business Development team
Write, edit, and maintain proposal and interview content that aligns with Erland’s voice, brand, and client expectations
Assist in shaping proposal messaging and positioning, contributing ideas that support overall win strategy
Prepare standard and customized qualification packages and interview materials in collaboration with internal teams
Proofread and QA technical and non-technical content to ensure accuracy, consistency, and clarity across all submissions
Manage proposal schedules, internal deadlines, and submission requirements to ensure timely and high-quality deliverables
Develop and maintain a comprehensive library of boilerplate content, project descriptions, resumes, and differentiators
Conduct internal and external research to strengthen proposal responses and positioning
Interview internal subject matter experts to develop accurate and compelling narrative content
Track proposal status, follow up with internal teams, and communicate next steps
Evaluate pursuit outcomes and provide continuous improvement of Erland’s approach to proposals and pursuits
Identify industry, client, and competitor trends to strengthen future submissions
Marketing Operations & Coordination
Prepare and distribute weekly marketing status reports, capturing updates, deadlines, and action items from internal meetings
Lead the development, documentation, and ongoing refinement of Marketing Department SOPs to improve efficiency and consistency
Coordinate internal workflows to ensure deadlines are met and deliverables are executed accurately
Collateral Management & Brand Consistency
Maintain and update all marketing collateral, including project sheets, team resumes, one sheets, and lobby displays, ensuring information is accurate, current, and aligned with Erland’s brand
Manage printing, binding, and assembly of proposals and marketing materials for client-facing deliverables
Ensure marketing materials are organized, accessible, and consistently presented across all platforms
Perform proofreading, QA, and final checks on all collateral and marketing materials prior to distribution
Conduct brand compliance reviews to ensure all outgoing materials align with Erland’s visual identity and messaging standards
CRM & Data Management
Update and maintain the CRM (Buildr), including client contact information and company updates, working closely with Business Development to streamline data and analytics
Review email campaign performance, including managing email bounce-backs and ensuring database accuracy with a focus on KPIs and bringing in new business through these targeted efforts
Events & Industry Engagement
Plan, coordinate, and execute project milestone events such as groundbreakings, topping-offs, ribbon cuttings, and jobsite tours
Schedule and coordinate marketing support for industry events, career fairs, and partner programs (e.g., AGC MA, ISPE)
Partner with the Business Development Manager to plan and coordinate client events, including initiatives related to Erland’s 50th anniversary
Lead award submissions and track industry and safety award participation and results
Inventory & Administrative Management
Collaborate with internal team members to identify and prioritize promotional items that align with upcoming pursuits, events, and client engagement strategies; research product options, prepare cost comparisons, and recommend vendors and items based on quality, budget, and brand alignment
Manage inventory and ordering of marketing materials, promotional items, and office supplies, ensuring stock levels are maintained and items are ordered proactively to support project and business development needs
Coordinate the production and distribution of branded materials, including trade show collateral, project‑specific items, and client gifts, while tracking timelines, managing vendor communication, and ensuring consistency with Erland’s brand standards
Market Research & Analytics Support
Research and stay informed on industry trends, including photography, videography, competitor marketing strategies, collateral, websites, and social media
Provide basic analytics support, including pulling social media metrics and other performance data as requested
Identify opportunities to enhance Erland’s marketing approach and contribute ideas for continuous improvement
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
5–7+ years of relevant experience, preferably in the architecture, engineering, construction, or commercial real estate industry
Proven experience writing and producing high-quality proposals and marketing materials for prospective clients and projects
Highly organized with strong attention to detail and a commitment to accuracy and execution
Excellent written and verbal communication skills, with the ability to develop polished, client‑ready content
Ability to manage multiple deadlines and priorities in a fast-paced, deadline‑driven environment
Proficiency in Microsoft Office and CRM systems; familiarity with Adobe InDesign preferred (Adobe Creative Suite experience is a plus)
Strong problem‑solving skills and a proactive, team‑oriented mindset
Preferred
Experience managing proposal processes and collaborating with technical teams in the AEC industry
Experience supporting events, logistics, and business development initiatives
Familiarity with marketing operations, including collateral management and CRM maintenance
Basic understanding of social media platforms and analytics
Strong interpersonal skills and the ability to collaborate effectively across teams
More experienced professionals are encouraged to apply.
Company Description
At Erland Construction, our leadership values are more than words, they are the foundation of how we work, lead, and grow together. As an employee‑owned company, with 100% of eligible employees participating in our ESOP program, we’re invested in each other’s success and the success of our projects. We take pride in our ownership mindset, mutual respect, integrity, and a culture that thrives on learning and innovation.
We believe in building lasting relationships with our clients, our partners, and our people. Our work is defined by collaboration, performance, and continuous improvement. With decades of experience in preconstruction, construction management, and design/build services, Erland delivers more than buildings, we deliver confidence and long‑term value. At Erland, you’re not just building structures, you’re building trust, purpose, and community.
The Marketing Specialist will play a key role in managing and executing Erland Construction’s marketing and business development efforts, with a strong emphasis on proposal development, content creation, and maintaining the accuracy and quality of marketing materials and systems. This individual will work closely with the Director of Marketing, Marketing Manager, and Business Development team to deliver high‑quality, client‑facing materials and support strategic pursuits.
This role is ideal for a detail‑oriented marketing professional with experience in the AEC industry who is passionate about producing compelling proposals and thrives in a fast‑paced, deadline‑driven environment. A high level of attention to detail, ownership, and execution excellence are critical to success.
This position offers direct exposure to senior leadership, including Erland’s Director of Marketing and VP, Strategy & Development—both members of the company’s leadership team—providing valuable insight into high‑level decision‑making and pursuit strategy. The role also offers the opportunity to contribute to proposal messaging and help influence win strategies, with clear opportunities for growth and increased responsibility over time.
Salary Range
The anticipated base salary for the Marketing Specialist role is $65,000 - $90,000. Please note that base pay is only one part of Erland’s total compensation package. Your actual salary will be determined by your unique skills, experience, education, and specific qualifications. Because we stay competitive, our ranges are reviewed regularly against market trends and may vary by geographic location.
Benefits
Flexible, collaborative work environment: We prioritize in‑person collaboration to strengthen relationships, culture, and team effectiveness, while offering the opportunity to work from home one day per week, contingent on performance, team contribution, and alignment with role expectations
Opportunities for professional growth and advancement within a short timeframe
Support for involvement in industry organizations, helping employees grow their careers and expand their professional networks
A collaborative team environment, working closely with:
Director of Marketing (9 years with Erland; member of leadership team)
Marketing Manager (4 years with Erland)
VP, Strategy & Development (15 years with Erland; member of leadership team)
Business Development Manager
401(k) with company match
ESOP participation
Comprehensive medical, dental, and vision insurance
Life Insurance
Long‑term disability insurance
Short‑term disability insurance
Flexible Spending Account
Paid time off and holidays
Sick time
Vacation
Pet insuranceTuition reimbursement
Family and Medical Leave
Fitness club subsidy
Supportive culture rooted in teamwork, trust, and transparency
#J-18808-Ljbffr