Franchise Marketing Strategist
Zoom Drain, Plymouth Meeting, PA, United States
About the Role
Zoom Drain is a fast-growing, specialized franchise system in the drain and sewer services industry. We're looking for a Sr. Franchise Marketing Specialist to serve as a marketing coach and onboarding lead for our franchise owners, helping them build smart local marketing strategies, track performance, and grow their businesses.
This is not an execution role. You'll guide, coach, and hold franchise owners accountable while owning the full marketing onboarding process for new locations.
What You'll Do
Help owners set SMART goals, track KPIs (CAC, CLV, conversion rates), and make data-driven decisions
Own the end-to-end marketing onboarding for new franchise launches, including timelines, vendor coordination, website, Google Business Profile, and lead platforms
Serve as the liaison between franchisees and marketing vendors (digital agencies, Angi, Thumbtack, etc.), holding them accountable to deliverables
Train franchise owners on Zoom Drain's marketing systems, tools, and playbooks
Support the Marketing Help Desk and contribute to pilot programs and system-wide initiatives
What We're Looking For
4–7 years in marketing, business development, or a consultative client-facing role
Experience advising business owners or operators and knowing how to influence without authority
Franchise or multi-location environment experience strongly preferred
Home services industry background a plus
Analytical mindset: comfortable diagnosing performance gaps and recommending adjustments
Familiarity with ServiceTitan, Google Ads/LSA, and lead aggregators (Angi, Thumbtack, Yelp) preferred
Strong communicator who builds credibility quickly and isn't afraid of direct conversations
What We're NOT Looking For
Social media managers, content creators, or pure digital executors
Candidates who prefer doing the work over coaching others to do it
Why Zoom Drain
We're a national brand with the agility of a small team. No red tape, no endless approval chains, meaning good ideas move fast here. This role offers direct impact on franchisee success, real responsibility from day one, and a clear path to grow as the system expands.
Location: Plymouth Meeting, PA (In-Office)
Travel: Up to 10%
It is the policy of Zoom to provide equal opportunity in employment to all employees and applicants for employment. No person will be discriminated against in employment because of race, religion, color, sex, sexual orientation, age, national origin, disability, or any other characteristic protected by applicable federal, state or local law.
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Zoom Drain is a fast-growing, specialized franchise system in the drain and sewer services industry. We're looking for a Sr. Franchise Marketing Specialist to serve as a marketing coach and onboarding lead for our franchise owners, helping them build smart local marketing strategies, track performance, and grow their businesses.
This is not an execution role. You'll guide, coach, and hold franchise owners accountable while owning the full marketing onboarding process for new locations.
What You'll Do
Help owners set SMART goals, track KPIs (CAC, CLV, conversion rates), and make data-driven decisions
Own the end-to-end marketing onboarding for new franchise launches, including timelines, vendor coordination, website, Google Business Profile, and lead platforms
Serve as the liaison between franchisees and marketing vendors (digital agencies, Angi, Thumbtack, etc.), holding them accountable to deliverables
Train franchise owners on Zoom Drain's marketing systems, tools, and playbooks
Support the Marketing Help Desk and contribute to pilot programs and system-wide initiatives
What We're Looking For
4–7 years in marketing, business development, or a consultative client-facing role
Experience advising business owners or operators and knowing how to influence without authority
Franchise or multi-location environment experience strongly preferred
Home services industry background a plus
Analytical mindset: comfortable diagnosing performance gaps and recommending adjustments
Familiarity with ServiceTitan, Google Ads/LSA, and lead aggregators (Angi, Thumbtack, Yelp) preferred
Strong communicator who builds credibility quickly and isn't afraid of direct conversations
What We're NOT Looking For
Social media managers, content creators, or pure digital executors
Candidates who prefer doing the work over coaching others to do it
Why Zoom Drain
We're a national brand with the agility of a small team. No red tape, no endless approval chains, meaning good ideas move fast here. This role offers direct impact on franchisee success, real responsibility from day one, and a clear path to grow as the system expands.
Location: Plymouth Meeting, PA (In-Office)
Travel: Up to 10%
It is the policy of Zoom to provide equal opportunity in employment to all employees and applicants for employment. No person will be discriminated against in employment because of race, religion, color, sex, sexual orientation, age, national origin, disability, or any other characteristic protected by applicable federal, state or local law.
#J-18808-Ljbffr