Senior New Product Development Marketing Manager
Cascade Designs, Inc., Reno, NV, United States
Senior New Product Development Marketing Manager
Full Time Management Reno, NV, US
8 days ago Requisition ID: 1346
Salary Range: $115,000.00 To $145,000.00 Annually
Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, SealLine, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.
Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, VariLite
We are currently seeking a Senior New Product Development Marketing Manager .
The Senior New Product Development Marketing Manager leads the delivery of best-in-class global product marketing for Cascade Designs’ MSR, Platypus, SealLine and Military programs. This role owns the most highly technical and regulatory-driven product categories and is responsible for driving strategic alignment across product development, marketing, and sales.
In addition, this role manages and develops the NPD Marketing Manager, sets team priorities, and ensures effective resource allocation across all NPD marketing initiatives.
Key Responsibilities
Strategic Product Marketing & Project Leadership
Own end-to-end marketing delivery for MSR, Platypus, SealLine and Military product portfolios for all artwork components on the product Bill of Materials
Lead development of Marketing project briefs, timelines, budgets, and milestones
Drive cross-functional alignment across Product Development, Sales, Operations, and Marketing
Ensure all deliverables meet supplied regulatory, technical, and brand standards
Act as primary stakeholder and approver for all product marketing initiatives within assigned brands
Support product positioning, naming, and messaging development
Technical & Regulatory Expertise
Lead marketing support for complex product categories including water filtration, stoves, and safety-critical equipment
Ensure accuracy and compliance across:
Packaging (multilingual)
Instructions and technical documentation
Regulatory labels and warnings (e.g., Prop 65, safety standards)
Translate technical product features into clear, compelling consumer messaging
Asset Development & Execution
Oversee development of:
Packaging (multilingual)
Product instructions and documentation
On-product graphics
Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team)
Support photo shoots and asset creation (with Creative/Production teams)
Elastic/Digital Workbook Ownership
Lead planning and execution of global sales enablement initiatives, including:
Military workbook (annual)
Elastic Custom Collections Outdoor Brands workbook (2x annually)
Own overall project timeline, coordination, and delivery
Ensure alignment of product information, messaging, and assets across all materials
Partner with NPD Marketing Manager, Sales and Product teams to gather inputs
Cross-Functional Leadership
Partner closely with:
Full Marketing and Customer Experience team
Product Development and Product Line Managers
Global Sales teams
Operations and Configuration Control to ensure timely release of final artwork and assets
Creative team to provide copy and graphic direction
Provide global tradeshow support for assigned brands
Provide strategic input into global sales enablement initiatives to ensure alignment with brand priorities
Directly manage the NPD Marketing Manager
Set team priorities and balance workload across initiatives
Identify resource gaps and support staffing solutions as needed
Drive process improvements and workflow optimization within project management systems (e.g., Monday.com)
Develop and refine workflows for creative and production processes
Manage relationships with external vendors (translation, print, creative)
Ensure projects are delivered on time, on budget, and to quality standards
Qualifications / Requirements
Required Qualifications
Bachelor’s degree in Marketing, Business, or comparable experience in related field
7–10+ years of experience in product marketing, project management, or related field
Experience working with technical or regulated products(e.g., outdoor equipment, consumer goods, industrial products)
Proven ability to lead complex, cross-functional projects from concept through execution
Experience managing or mentoring team members
Strong understanding of product development processes and working with engineering teams
Demonstrated ability to balance multiple high-priority initiatives and drive prioritization decisions
Some of our amazing benefits include...
3 weeks paid time off per year
10 paid holidays
3 Floating holidays
401(K) with company matching
Life insurance paid by Cascade Designs
Activity Gear Loaner Program and discounts on products purchased through Pro Deals
$100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Cascade Designs began in 1972 with the simple desire to provide a more comfortable night outdoors. Since then, we have grown to become the parent company of some of the most respected brands in the outdoor industry. Though much has changed over the years, our methods for achieving excellence have not. We believe that manufacturing many of our products in our own U.S. and European facilities is an essential element in maintaining the quality users deserve, and that by striving to exceed our customers’ expectations of service, we will be successful for many years to come.
Our core purpose is to provide innovative, useful and long-lasting products that improve the adventures and wellbeing of our customers.
Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.
#J-18808-Ljbffr
Full Time Management Reno, NV, US
8 days ago Requisition ID: 1346
Salary Range: $115,000.00 To $145,000.00 Annually
Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, SealLine, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.
Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, VariLite
We are currently seeking a Senior New Product Development Marketing Manager .
The Senior New Product Development Marketing Manager leads the delivery of best-in-class global product marketing for Cascade Designs’ MSR, Platypus, SealLine and Military programs. This role owns the most highly technical and regulatory-driven product categories and is responsible for driving strategic alignment across product development, marketing, and sales.
In addition, this role manages and develops the NPD Marketing Manager, sets team priorities, and ensures effective resource allocation across all NPD marketing initiatives.
Key Responsibilities
Strategic Product Marketing & Project Leadership
Own end-to-end marketing delivery for MSR, Platypus, SealLine and Military product portfolios for all artwork components on the product Bill of Materials
Lead development of Marketing project briefs, timelines, budgets, and milestones
Drive cross-functional alignment across Product Development, Sales, Operations, and Marketing
Ensure all deliverables meet supplied regulatory, technical, and brand standards
Act as primary stakeholder and approver for all product marketing initiatives within assigned brands
Support product positioning, naming, and messaging development
Technical & Regulatory Expertise
Lead marketing support for complex product categories including water filtration, stoves, and safety-critical equipment
Ensure accuracy and compliance across:
Packaging (multilingual)
Instructions and technical documentation
Regulatory labels and warnings (e.g., Prop 65, safety standards)
Translate technical product features into clear, compelling consumer messaging
Asset Development & Execution
Oversee development of:
Packaging (multilingual)
Product instructions and documentation
On-product graphics
Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team)
Support photo shoots and asset creation (with Creative/Production teams)
Elastic/Digital Workbook Ownership
Lead planning and execution of global sales enablement initiatives, including:
Military workbook (annual)
Elastic Custom Collections Outdoor Brands workbook (2x annually)
Own overall project timeline, coordination, and delivery
Ensure alignment of product information, messaging, and assets across all materials
Partner with NPD Marketing Manager, Sales and Product teams to gather inputs
Cross-Functional Leadership
Partner closely with:
Full Marketing and Customer Experience team
Product Development and Product Line Managers
Global Sales teams
Operations and Configuration Control to ensure timely release of final artwork and assets
Creative team to provide copy and graphic direction
Provide global tradeshow support for assigned brands
Provide strategic input into global sales enablement initiatives to ensure alignment with brand priorities
Directly manage the NPD Marketing Manager
Set team priorities and balance workload across initiatives
Identify resource gaps and support staffing solutions as needed
Drive process improvements and workflow optimization within project management systems (e.g., Monday.com)
Develop and refine workflows for creative and production processes
Manage relationships with external vendors (translation, print, creative)
Ensure projects are delivered on time, on budget, and to quality standards
Qualifications / Requirements
Required Qualifications
Bachelor’s degree in Marketing, Business, or comparable experience in related field
7–10+ years of experience in product marketing, project management, or related field
Experience working with technical or regulated products(e.g., outdoor equipment, consumer goods, industrial products)
Proven ability to lead complex, cross-functional projects from concept through execution
Experience managing or mentoring team members
Strong understanding of product development processes and working with engineering teams
Demonstrated ability to balance multiple high-priority initiatives and drive prioritization decisions
Some of our amazing benefits include...
3 weeks paid time off per year
10 paid holidays
3 Floating holidays
401(K) with company matching
Life insurance paid by Cascade Designs
Activity Gear Loaner Program and discounts on products purchased through Pro Deals
$100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Cascade Designs began in 1972 with the simple desire to provide a more comfortable night outdoors. Since then, we have grown to become the parent company of some of the most respected brands in the outdoor industry. Though much has changed over the years, our methods for achieving excellence have not. We believe that manufacturing many of our products in our own U.S. and European facilities is an essential element in maintaining the quality users deserve, and that by striving to exceed our customers’ expectations of service, we will be successful for many years to come.
Our core purpose is to provide innovative, useful and long-lasting products that improve the adventures and wellbeing of our customers.
Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.
#J-18808-Ljbffr