Employee Amplification Content Specialist , Amazon Attraction, Influence, and Ma

Employee Amplification Content Specialist, Amazon Attraction, Influence, and Marketing Job ID: 10397880 | Amazon.com Services LLC At Amazon, we are reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-judgment, well‑organized, self‑motivated, and creative content strategist to power the content engine behind Amazon's employee amplification program. This role will own all content creation, messaging development, and quality across the program, ensuring every piece of employee‑generated content is on‑brand, policy‑compliant, and built to drive measurable hiring outcomes. Key responsibilities include: Content strategy & library management: Own the employee amplification content library, develop and maintain LinkedIn‑ready post templates, messaging frameworks, talking points, and storytelling guides aligned to Amazon's Employee Value Proposition (EVP), inclusive language standards, and employer brand guidelines. AI content development: Partner with the tech team to develop, test, and refine AI‑generated content prompts and outputs for the program's drafting tools; define quality standards and create prompt frameworks. Campaign content: Create targeted, requisition‑aligned LinkedIn content for hiring‑aligned activation campaigns; develop content packages for priority domains. Executive messaging: Develop messaging frameworks and suggested content for executive thought leadership; create talking points that align executive voices with target talent segments. PR content coordination: Own operational PR partnership for program content—day‑to‑day messaging alignment, content approval workflows, coordination on earned media amplification. Self‑serve templates & training: Create and maintain self‑serve content resources that enable broad employee participation. Content localization: Adapt content and messaging for new regional markets. Measurement & optimization: Track content‑level performance metrics—engagement rates, click‑through rates, conversion performance; surface insights to inform strategy refinements. Cross‑functional partnership: Partner with Employer Brand, Creative Services, and Organic Social teams to ensure program content consistency. Basic qualifications: 4+ years of professional non‑internship marketing experience. Experience using data and metrics to drive improvements. Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables). Experience building, executing, and scaling cross‑functional programs or marketing campaigns from concept to completion. Experience producing marketing promotional material for Owned & Operated channels. Experience in brand identity and voice development. Experience creating brand marketing content. Bachelor's degree. Strong writing and editing skills with the ability to adapt tone and messaging for different audiences. Preferred qualifications: Experience using customer research, hard data, and metrics to back up assumptions. Experience developing executive thought leadership content or ghostwriting for senior leaders and partnering with internal PR teams. Benefits include a base salary range of $82,700.00–$141,100.00 annually (USA, WA, Seattle) and a comprehensive package that may include sign‑on payments and restricted stock units (RSUs). Compensation is determined based on experience, qualifications, and location. Amazon offers health insurance, 401(k) matching, paid time off, parental leave, and more. Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. For more information about accommodations, visit https://amazon.jobs/content/en/how-we-hire/accommodations. #J-18808-Ljbffr