Director, Brand Reach & Communications
Grassroots Carbon, San Antonio, TX, United States
The Opportunity
Grassroots Carbon is the leading grasslands restoration and soil carbon company in the United States. We have a powerful story to tell — one rooted in science, measurable impact, and a deep partnership with American ranchers. Our work has been featured in the Wall Street Journal, Reuters, and multiple carbon/ESG publications, and we are poised to become the defining voice in nature-based carbon removal.
We are seeking a driven and creative Manager or Director, Brand Reach & Communications to own our narrative and dramatically expand our reach. This is not a campaign-based role or an agency handoff. We need someone who will build and execute a sustained communications strategy that elevates Grassroots Carbon’s profile with regulators, carbon registries, corporate carbon buyers, and future investors by helping promote our story to the broader public through media, podcasts, Substacks, and social channels.
What You’ll Own
Strategy & Narrative
Build and own a multi-channel communications strategy with a clear roadmap across earned media, owned content, and social
Steward the Grassroots Carbon narrative — our position as the leader in delivering high quality, nature-based, carbon removal solutions, soil science, and ranching partnerships.
Create a consistent communications calendar — not episodic campaigns
Earned Media
Pitch and place stories in national outlets (WSJ, Bloomberg, NYT, FT) and industry publications covering climate, agriculture, and carbon markets
Build direct relationships with journalists, editors, and podcast hosts — no agency intermediary
Secure CEO features, interviews, and profiles with meaningful audience reach
Thought Leadership & Content
Write and place CEO bylines, op-eds, and essays for carbon buyers, investor, and policy audiences
Pursue podcast appearances and Substack relationships in climate, regenerative ag, and sustainability
Translate complex science into compelling narratives for non-technical audiences
Social & Digital
Own and grow LinkedIn with consistent, high-quality content
Identify and activate influencer relationships in agriculture, climate, and sustainability
Cross-Functional
Surface stories from science, sales, and rancher teams to fuel the communications pipeline
Support investor relations and regulatory engagement with polished, consistent messaging
What We’re Looking For
5–8 years in communications, PR, journalism, or content strategy with a track record of national earned media placements
Strong writer — op-eds, pitches, scripts, and social copy with equal facility
Demonstrated ability to build sustained media momentum, not just one-time launches
Background in journalism, climate/sustainability, or mission-driven startups preferred
Familiarity with corporate sustainability, policy, or investment audiences is a plus
Self-directed and entrepreneurial — sets strategy, owns execution, operates without a large team
Genuinely aligned with Grassroots Carbon’s mission in regenerative agriculture and soil carbon
Willing to travel for media appearances, industry events, and ranch visits
What We’ll Ask You to Show Us
A portfolio of placed stories and authored content you drove from pitch to publication
A communications strategy you built from scratch — approach, sequencing, and measured outcomesJournalist or podcast relationships you cultivated independently
Examples of making technical or scientific content compelling for a general audience
Health insurance plan with $0 deductible and $0 co-pay.
Dental and vision insurance.
Flexible spending account option.
Open Paid Time Off Policy plus 9 paid holidays per year.
401(k) savings plan.
Company-paid Life and AD&D coverage.
Educational materials and expenses to support continuing education opportunities.
About Grassroots Carbon
Grassroots Carbon is the leading grasslands restoration and soil carbon storage company, partnering with landowners across 2+ million acres in 22 states to implement regenerative land management practices that restore grasslands, improve biodiversity and water quality, and draw down atmospheric CO2 into healthy soils.
Notable partnerships include Audubon Conservation Ranching, Texas Agricultural Land Trust, Understand Ag, and Colorado State University’s Soil Carbon Solutions Center.
Corporate customers include Nestle, Microsoft, Shopify, Marathon Oil, H-E-B, Olipop, and Urban Villages. Grassroots Carbon is a portfolio company of Soilworks Natural Capital.
We are proud to foster a workplace free from discrimination. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration.
*No visa sponsorship is available for this position*
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Grassroots Carbon is the leading grasslands restoration and soil carbon company in the United States. We have a powerful story to tell — one rooted in science, measurable impact, and a deep partnership with American ranchers. Our work has been featured in the Wall Street Journal, Reuters, and multiple carbon/ESG publications, and we are poised to become the defining voice in nature-based carbon removal.
We are seeking a driven and creative Manager or Director, Brand Reach & Communications to own our narrative and dramatically expand our reach. This is not a campaign-based role or an agency handoff. We need someone who will build and execute a sustained communications strategy that elevates Grassroots Carbon’s profile with regulators, carbon registries, corporate carbon buyers, and future investors by helping promote our story to the broader public through media, podcasts, Substacks, and social channels.
What You’ll Own
Strategy & Narrative
Build and own a multi-channel communications strategy with a clear roadmap across earned media, owned content, and social
Steward the Grassroots Carbon narrative — our position as the leader in delivering high quality, nature-based, carbon removal solutions, soil science, and ranching partnerships.
Create a consistent communications calendar — not episodic campaigns
Earned Media
Pitch and place stories in national outlets (WSJ, Bloomberg, NYT, FT) and industry publications covering climate, agriculture, and carbon markets
Build direct relationships with journalists, editors, and podcast hosts — no agency intermediary
Secure CEO features, interviews, and profiles with meaningful audience reach
Thought Leadership & Content
Write and place CEO bylines, op-eds, and essays for carbon buyers, investor, and policy audiences
Pursue podcast appearances and Substack relationships in climate, regenerative ag, and sustainability
Translate complex science into compelling narratives for non-technical audiences
Social & Digital
Own and grow LinkedIn with consistent, high-quality content
Identify and activate influencer relationships in agriculture, climate, and sustainability
Cross-Functional
Surface stories from science, sales, and rancher teams to fuel the communications pipeline
Support investor relations and regulatory engagement with polished, consistent messaging
What We’re Looking For
5–8 years in communications, PR, journalism, or content strategy with a track record of national earned media placements
Strong writer — op-eds, pitches, scripts, and social copy with equal facility
Demonstrated ability to build sustained media momentum, not just one-time launches
Background in journalism, climate/sustainability, or mission-driven startups preferred
Familiarity with corporate sustainability, policy, or investment audiences is a plus
Self-directed and entrepreneurial — sets strategy, owns execution, operates without a large team
Genuinely aligned with Grassroots Carbon’s mission in regenerative agriculture and soil carbon
Willing to travel for media appearances, industry events, and ranch visits
What We’ll Ask You to Show Us
A portfolio of placed stories and authored content you drove from pitch to publication
A communications strategy you built from scratch — approach, sequencing, and measured outcomesJournalist or podcast relationships you cultivated independently
Examples of making technical or scientific content compelling for a general audience
Health insurance plan with $0 deductible and $0 co-pay.
Dental and vision insurance.
Flexible spending account option.
Open Paid Time Off Policy plus 9 paid holidays per year.
401(k) savings plan.
Company-paid Life and AD&D coverage.
Educational materials and expenses to support continuing education opportunities.
About Grassroots Carbon
Grassroots Carbon is the leading grasslands restoration and soil carbon storage company, partnering with landowners across 2+ million acres in 22 states to implement regenerative land management practices that restore grasslands, improve biodiversity and water quality, and draw down atmospheric CO2 into healthy soils.
Notable partnerships include Audubon Conservation Ranching, Texas Agricultural Land Trust, Understand Ag, and Colorado State University’s Soil Carbon Solutions Center.
Corporate customers include Nestle, Microsoft, Shopify, Marathon Oil, H-E-B, Olipop, and Urban Villages. Grassroots Carbon is a portfolio company of Soilworks Natural Capital.
We are proud to foster a workplace free from discrimination. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration.
*No visa sponsorship is available for this position*
#J-18808-Ljbffr