Senior Marketing Manager - Integrated Marketing

Senior Marketing Manager - Integrated Marketing page is loaded## Senior Marketing Manager - Integrated Marketinglocations: NYP/Weill Cornell Medical Centertime type: Full timeposted on: Posted Todaytime left to apply: End Date: April 29, 2026 (7 days left to apply)job requisition id: 00880193## LocationNew York, New York## ## Shift:Day (United States of America)## ## Description:**Experience a Mission-Driven Career**NewYork-Presbyterian is one of the nation’s most comprehensive academic health care delivery systems, dedicated to providing the highest quality, most compassionate care to patients in the New York metropolitan area and throughout the globe. In collaboration with two renowned medical schools, Weill Cornell Medicine and Columbia University College of Physicians & Surgeons, NewYork-Presbyterian is consistently recognized as a leader in medical education, ground-breaking research, and innovative, patient-centered clinical care.**Senior Marketing Manager - Integrated Marketing**The Senior Marketing Manager will report to the VP, MarComm Strategic Planning, Insights, and Customer Engagement, and serve as NewYork-Presbyterian's in house expert on paid and organic media strategy while ensuring strong alignment between media investments, enterprise priorities, and broader growth objectives. The Senior Manager will lead integrated media planning across paid channels and coordinate the effective use of owned and earned channels to ensure campaigns are insight driven, consistent across platforms, and tightly aligned with business and system wide marketing goals. In this role, you'll partner closely with brand, service line, reputation, digital, analytics, editorial, and external agency teams to deliver high performance media programs. Through rigorous planning, continuous optimization, and clear measurement, the role will help elevate NYP’s presence in the market and drive measurable business outcomes while maintaining a cohesive, audience first approach across the full media ecosystem.This is a full time day shift position working 4 days at our Corporate Office in mid-town Manhattan, and the ability for 1 day remote.**Preferred Criteria*** Experience working in regulated industries* Experience in healthcare or hospital systems* Familiarity with CRM based targeting and first party data activation* Knowledge of marketing analytics tools such as Google Analytics 4, Data Studio, Power BI, Dataroma, and/or Salesforce Marketing Cloud**Required Criteria*** Bachelor’s degree* 6–8+ years of integrated media strategy or planning experience* Strong expertise in digital media platforms, channels and performance analytics* Strong understanding of funnel-based audience strategy, segmentation, and multichannel measurement* Ability to translate data into clear, actionable insights* Excellent communication skills — able to translate marketing and media insights into strategic recommendationsJoin a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, belonging, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.Please note that all roles require on-site presence (variable by role). Therefore, all employees should live within a commutable distance to NYP.NYP will not reimburse for travel expenses.\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_* 2026 Best Companies in Healthcare, Biotech & Pharma – Glassdoor* 2026 Best Place to Work – Glassdoor* 2026 America’s Best Large Employers – Forbes* 2026 America’s Best-In-State Employers – Forbes* 2026 America’s Dream Employers – Forbes* 2026 America’s Greatest Workplaces for Culture, Belonging & Community – Newsweek* 2026 Best Places to Work in IT - Computerworld* 2025 Great Place to Work Certified* 2025 Best Employers for Women – Forbes* 2025 Companies that Care – People* 2025 America’s Greatest Workplaces for Mental Well-Being - Newsweek*NewYork-Presbyterian Hospital is an equal opportunity employer.***Salary Range:**$145,000-$186,500/Annual *It all begins with you. Our amazing compensation packages start with competitive base pay and include recognition for your experience, education, and licensure. Then we add our amazing benefits, countless opportunities for personal and professional growth and a dynamic environment that embraces every person. Join our team and discover where amazing works.*## **Internationally acclaimed, our hospital leads the way in research, life-shaping education and compassionate care.*** We care for 1 out of every 4 New Yorkers in medical need.* The nation's largest not-for-profit academic medical center, with over 2 million patient visits a year.
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