Paid Media Director
TIPI GROUP LIMITED, New York, NY, United States
The Paid Media Director’s primary function is to support the day-to-day management and ongoing development of ROAST’s portfolio of paid media clients.
Bringing an in-depth knowledge of digital media platforms, including Search, Social and Programmatic, this role will be responsible for the daily contact and client strategy for US paid media clients.
The key output from the role will be working closely with UK based Senior Account Managers with activation, strategy and planning for execution of high-performance media campaigns.
Separately, the role will also act as a support function for the launch of our US services, which will include a wide variety of tasks including office administration, new business, partner relationships and recruitment.
Responsibilities Paid Media
Be the local representative of ROAST paid media for our US-based client set, attending client meetings, developing client relationships, responding to questions and queries.
Work closely with UK Senior Account Managers and Department Leads to ensure all accounts have a performance strategy.
Contribute to wider client planning workflows
Responding to briefs with the support of other ROAST media teams
Regular review and assessment of tools, partners and technologies that will help improve quality and effectiveness
Guide marketing strategies based on local knowledge of customer needs and US specific landscapes.
Collaborate with creative and content teams to ensure ad content is as relevant as possible for the market.
Lead day-to-day communication with US clients where required.
Future line management of junior staff as the team expands.
Growth & New Business
Support the new business process for US-based leads, including support on initial calls, taking of briefs and presenting of responses.
To work with the Departmental Heads across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including: Recruitment
Training plans
New business (both preparation and attendance)
Media supplier relationships
Produce marketing material including case study writing and blog posts
Develop collateral for team growth in the US to ensure smooth onboarding of both clients and new team members.
Experience
At least 5 years of working in PPC delivery (if in a mixed channel role, at least 60% of time on PPC)
A proven track record of: delivering projects and results for clients with monthly budgets of $100,000+
achieving business targets (sales and revenue volume, CPA, ROI, ROAS)
developing junior team members
leading 3rd party bid management tools
leading onsite analytics packages
bringing efficiency to client activity in terms of both performance and resource levels
Experience of executing campaigns within other Paid Media channels beneficial.
Skills
Strong understanding of wider digital channels and environment, including organic search.
Ability to work and succeed in a fast-paced environment
Ability to independently research news stories, industry developments or opportunities and relay these to the wider business and clients.
Highly organised with an acute attention to detail
Exceptional level of English, both written and spoken
Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
Capabilities with Google Ads scripts or Java beneficial
Additional language capabilities beneficial
Working at ROAST Location: Brooklyn, NY
Annual Leave: 20 vacation days in addition to bank holidays, plus Christmas Eve and New Year’s Eve off
Hybrid working arrangements
Additional 2 weeks ‘work from anywhere in the world’
Health insurance
401K with company contribution
Active company social life organised by a staff committee
Lots of opportunity for involvement in CSR, sustainability and charity initiatives
Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
Opportunities to learn about other digital marketing disciplines
Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
We are an equal opportunities employer.
At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
If you have a disability we would be happy to discuss reasonable adjustments to the job with you.
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Bringing an in-depth knowledge of digital media platforms, including Search, Social and Programmatic, this role will be responsible for the daily contact and client strategy for US paid media clients.
The key output from the role will be working closely with UK based Senior Account Managers with activation, strategy and planning for execution of high-performance media campaigns.
Separately, the role will also act as a support function for the launch of our US services, which will include a wide variety of tasks including office administration, new business, partner relationships and recruitment.
Responsibilities Paid Media
Be the local representative of ROAST paid media for our US-based client set, attending client meetings, developing client relationships, responding to questions and queries.
Work closely with UK Senior Account Managers and Department Leads to ensure all accounts have a performance strategy.
Contribute to wider client planning workflows
Responding to briefs with the support of other ROAST media teams
Regular review and assessment of tools, partners and technologies that will help improve quality and effectiveness
Guide marketing strategies based on local knowledge of customer needs and US specific landscapes.
Collaborate with creative and content teams to ensure ad content is as relevant as possible for the market.
Lead day-to-day communication with US clients where required.
Future line management of junior staff as the team expands.
Growth & New Business
Support the new business process for US-based leads, including support on initial calls, taking of briefs and presenting of responses.
To work with the Departmental Heads across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including: Recruitment
Training plans
New business (both preparation and attendance)
Media supplier relationships
Produce marketing material including case study writing and blog posts
Develop collateral for team growth in the US to ensure smooth onboarding of both clients and new team members.
Experience
At least 5 years of working in PPC delivery (if in a mixed channel role, at least 60% of time on PPC)
A proven track record of: delivering projects and results for clients with monthly budgets of $100,000+
achieving business targets (sales and revenue volume, CPA, ROI, ROAS)
developing junior team members
leading 3rd party bid management tools
leading onsite analytics packages
bringing efficiency to client activity in terms of both performance and resource levels
Experience of executing campaigns within other Paid Media channels beneficial.
Skills
Strong understanding of wider digital channels and environment, including organic search.
Ability to work and succeed in a fast-paced environment
Ability to independently research news stories, industry developments or opportunities and relay these to the wider business and clients.
Highly organised with an acute attention to detail
Exceptional level of English, both written and spoken
Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
Capabilities with Google Ads scripts or Java beneficial
Additional language capabilities beneficial
Working at ROAST Location: Brooklyn, NY
Annual Leave: 20 vacation days in addition to bank holidays, plus Christmas Eve and New Year’s Eve off
Hybrid working arrangements
Additional 2 weeks ‘work from anywhere in the world’
Health insurance
401K with company contribution
Active company social life organised by a staff committee
Lots of opportunity for involvement in CSR, sustainability and charity initiatives
Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
Opportunities to learn about other digital marketing disciplines
Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
We are an equal opportunities employer.
At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
If you have a disability we would be happy to discuss reasonable adjustments to the job with you.
#J-18808-Ljbffr