Marketing Analytics Expert

Marketing Analytics Expert page is loaded## Marketing Analytics Expertlocations: 17F The Globe Towertime type: Full timeposted on: Posted Todaytime left to apply: End Date: May 31, 2026 (30+ days left to apply)job requisition id: R0000020136At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.## **Job Description**Works closely with marketing teams to help design, implement, measure, and iterate on strategies that drive our business metrics. Collaboration with other teams to plan and execute against shared goals, collects and interprets data on various platforms, generates reports and interprets data to produces reports for analyzing and presenting to stakeholders. Maintains and track key performance indicators (KPI ) for use in various dashboards. Acts as analytical resource for any performance improvement projects.**DUTIES AND RESPONSIBILITIES*** Define and track KPIs to assess cross segment campaign effectiveness across channels and touchpoints, encompassing brand awareness, perception, customer engagement, and market share metrics.* Providing data visualization and reporting. Defining reporting requirements, creating and maintaining dashboards for team use.* Collaborate in defining the right business questions, answerable by data & insights.* Creation and segmentation of Audience data for insights or campaign targeting use.* Deliver analytical models if necessary, or project managing models through capability channels.**HIRING REQUIREMENTS*** At least 5 years work experience in any quantitative/qualitative analytics discipline* Background in Marketing or Media. Data science / Media science is an advantage.* Driving marketing performance in a dynamic business environment. Knowledge of telco KPIs is an advantage.* Business partnering & ability to influence strategic decisions with marketing insights esp with senior management.* Managing a high degree of complexity, bringing together commercial, operational and people considerations, to secure the best outcomes* Microsoft Excel* SQL* MS Office / Google Apps Suite* Google Analytics (plus)* Mobile app performance attribution (plus)* Python (plus)* Bachelor's degree graduate**Equal Opportunity Employer** Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessedMake Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most.Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York.Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.Purpose*In everything we do, we treat people right to create a Globe of Good.*Vision*We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.*Mission*We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.*
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