Institute for Contemporary Art Director of Communications and Public Engagement
Vcu Rrtc, Richmond, VA, United States
Advertising Summary
The Institute for Contemporary Art (ICA) at Virginia Commonwealth University (VCU) invites applications for the position of Director of Communications and Public Engagement.
Unit
Institute for Contemporary Art MBU
Department
Institute for Contemporary Art
Department Summary
Designed by Steven Holl Architects and located at the corner of Broad and Belvidere, the Institute for Contemporary Art (ICA) at VCU presents the art of our time and provides an open forum for dialogue and collaboration across the region and throughout the world. With free admission, the ICA is a major resource for VCU, Richmond, and beyond.
Responsibilities
Design and execute an integrated strategic marketing and communications plan for the ICA.
Enhance the ICA’s mission and brand through digital engagement, storytelling editorial strategies and public relations.
Expand awareness of the ICA’s local, regional and international reputation.
Engage audiences and publics in ways that embody the ICA’s mission to listen, create, and make art public.
Develop strategies that showcase the institute’s brand narrative.
Devise, implement and maintain the overall marketing, communications and storytelling strategies of the ICA.
Hone effective communication techniques for reaching and motivating the ICA’s audiences to drive visitorship, program attendance, and giving.
Support the Digital Strategist in prioritizing innovative and effective digital engagement and storytelling content aligned with the mission and strategic goals of the ICA.
Lead and coordinate the production process for various media and platforms, working with in-house and external freelance IT specialists, programmers, designers, and developers to execute projects.
Establish systems and procedures that map departmental priorities onto project‑related tasks aligned with the ICA institutional priorities.
Work with department heads to develop content for the ICA’s website and related digital products and initiatives.
Evaluate the effectiveness and efficiency of internal and external information; obtain feedback from the public and internal personnel through surveys, public opinion studies, and/or focus group meetings.
Establish and maintain effective and cooperative working relationships with VCU and VCUarts communications teams, and other VCU faculty and staff, community leaders, donors, and representatives of communications media and governmental organizations.
Analyze situations accurately, adopt an effective course of action, and maintain sound decision‑making in all situations; exercise authority of the position with diplomacy, honesty, integrity, humor, and tact.
Provide motivation, professional development support, and daily project management for the Communications Team, comprising the Creative Director, Designers, Social Strategist, Interns, freelance writers, etc.
Qualifications
Minimum Qualifications
Bachelor's degree plus three to five years of professional-level experience in marketing and communications, including experience leading an agency or in‑house creative team.
Demonstrated experience with various communications and content channels and platforms, successfully leading, developing, and implementing communications, marketing and digital strategy across organizations, ideally within the cultural sector.
Strong business acumen and excellent leadership skills, with strategic thinking and planning over multi‑year periods working on a variety of projects across multiple platforms.
Passionate about contemporary art and culture.
Demonstrated experience working within and across teams, and working collaboratively to execute the vision of creatives.
Exceptional interpersonal, verbal, and written communication skills, including writing, editing, and proofreading.
Highly organized, motivated, and able to work and lead in a fast‑paced and digital environment.
Self‑motivated, strategic, creative, entrepreneurial, and detail‑oriented.
Problem‑solving using sound judgment and professional discretion.
Strong work ethic and time‑management skills.
Adaptive leadership skills.
Demonstrated commitment to fostering an environment of respect, professionalism, and civility with a diverse population of faculty, staff, and students.
Preferred Qualifications
Five or more years of leading an agency or in‑house creative team in the museum or arts industry.
Graduate‑level degree in a related field.
A track record of innovative use of online platforms and digital technologies to drive engagement and interaction with audiences, spanning web, mobile, social media, and onsite interactive media.
Experience developing digital products on the basis of user‑centered research and using data analytics to inform decisions.
Salary Range
$80,000 - $92,000
Benefits
All full‑time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax‑deferred annuity and cash match programs, employee discounts, well‑being resources, abundant opportunities for career development and advancement, and more.
FLSA Exemption Status
Exempt
Hours per Week
40
Restricted Position
No
ORP Eligible
No
Flexible Work Arrangement
Hybrid
University Job Title
1322S - Sr Communications Specialist Senior
#J-18808-Ljbffr
The Institute for Contemporary Art (ICA) at Virginia Commonwealth University (VCU) invites applications for the position of Director of Communications and Public Engagement.
Unit
Institute for Contemporary Art MBU
Department
Institute for Contemporary Art
Department Summary
Designed by Steven Holl Architects and located at the corner of Broad and Belvidere, the Institute for Contemporary Art (ICA) at VCU presents the art of our time and provides an open forum for dialogue and collaboration across the region and throughout the world. With free admission, the ICA is a major resource for VCU, Richmond, and beyond.
Responsibilities
Design and execute an integrated strategic marketing and communications plan for the ICA.
Enhance the ICA’s mission and brand through digital engagement, storytelling editorial strategies and public relations.
Expand awareness of the ICA’s local, regional and international reputation.
Engage audiences and publics in ways that embody the ICA’s mission to listen, create, and make art public.
Develop strategies that showcase the institute’s brand narrative.
Devise, implement and maintain the overall marketing, communications and storytelling strategies of the ICA.
Hone effective communication techniques for reaching and motivating the ICA’s audiences to drive visitorship, program attendance, and giving.
Support the Digital Strategist in prioritizing innovative and effective digital engagement and storytelling content aligned with the mission and strategic goals of the ICA.
Lead and coordinate the production process for various media and platforms, working with in-house and external freelance IT specialists, programmers, designers, and developers to execute projects.
Establish systems and procedures that map departmental priorities onto project‑related tasks aligned with the ICA institutional priorities.
Work with department heads to develop content for the ICA’s website and related digital products and initiatives.
Evaluate the effectiveness and efficiency of internal and external information; obtain feedback from the public and internal personnel through surveys, public opinion studies, and/or focus group meetings.
Establish and maintain effective and cooperative working relationships with VCU and VCUarts communications teams, and other VCU faculty and staff, community leaders, donors, and representatives of communications media and governmental organizations.
Analyze situations accurately, adopt an effective course of action, and maintain sound decision‑making in all situations; exercise authority of the position with diplomacy, honesty, integrity, humor, and tact.
Provide motivation, professional development support, and daily project management for the Communications Team, comprising the Creative Director, Designers, Social Strategist, Interns, freelance writers, etc.
Qualifications
Minimum Qualifications
Bachelor's degree plus three to five years of professional-level experience in marketing and communications, including experience leading an agency or in‑house creative team.
Demonstrated experience with various communications and content channels and platforms, successfully leading, developing, and implementing communications, marketing and digital strategy across organizations, ideally within the cultural sector.
Strong business acumen and excellent leadership skills, with strategic thinking and planning over multi‑year periods working on a variety of projects across multiple platforms.
Passionate about contemporary art and culture.
Demonstrated experience working within and across teams, and working collaboratively to execute the vision of creatives.
Exceptional interpersonal, verbal, and written communication skills, including writing, editing, and proofreading.
Highly organized, motivated, and able to work and lead in a fast‑paced and digital environment.
Self‑motivated, strategic, creative, entrepreneurial, and detail‑oriented.
Problem‑solving using sound judgment and professional discretion.
Strong work ethic and time‑management skills.
Adaptive leadership skills.
Demonstrated commitment to fostering an environment of respect, professionalism, and civility with a diverse population of faculty, staff, and students.
Preferred Qualifications
Five or more years of leading an agency or in‑house creative team in the museum or arts industry.
Graduate‑level degree in a related field.
A track record of innovative use of online platforms and digital technologies to drive engagement and interaction with audiences, spanning web, mobile, social media, and onsite interactive media.
Experience developing digital products on the basis of user‑centered research and using data analytics to inform decisions.
Salary Range
$80,000 - $92,000
Benefits
All full‑time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax‑deferred annuity and cash match programs, employee discounts, well‑being resources, abundant opportunities for career development and advancement, and more.
FLSA Exemption Status
Exempt
Hours per Week
40
Restricted Position
No
ORP Eligible
No
Flexible Work Arrangement
Hybrid
University Job Title
1322S - Sr Communications Specialist Senior
#J-18808-Ljbffr