Growth Marketing Manager
Great Gray, Boston, MA, United States
Why Great Gray?
At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. We focus on making choices clearer, transitions smoother, and the client experience more delightful. Complacency isn’t in our vocabulary. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us.
The Role
Great Gray is looking to add a Growth Marketing Manager to own top‑of‑funnel pipeline generation and marketing performance. This is a hands‑on, high‑impact role for someone who lives at the intersection of strategy and execution — equally comfortable building a demand gen campaign as they are digging into analytics to understand what’s actually working.
You will be the engine behind our outbound and inbound marketing motion, leveraging modern tooling – including Clay, AI‑assisted workflows, and marketing automation – to drive qualified pipeline at scale.
Location
This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.
Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.
Responsibilities
Own top‑of‑funnel demand generation – build, launch, and optimize campaigns across email, paid, and digital channels that drive qualified pipeline
Build and manage data‑driven outbound sequences using Clay and email automation tools; leverage AI‑assisted enrichment and personalization at scale
Develop and execute multi‑channel digital marketing campaigns across email, paid media, LinkedIn, and display advertising using marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including audience segmentation, A/B testing, and performance analysis
Own marketing analytics end‑to‑end: track, report, and optimize across pipeline metrics, conversion rates, CAC, and campaign ROI
Build and maintain marketing automation workflows and lead nurturing programs that accelerate prospects through the funnel
Partner closely with sales and revenue operations to ensure tight lead handoff, pipeline alignment, and feedback loops
Manage and grow the marketing database – segmentation, list hygiene, and compliance with CAN‑SPAM and applicable regulations
Contribute to SEO/SEM strategy and coordinate with external agencies or vendors as needed
Stay current on growth marketing tools, tactics, and trends – bring new ideas to the table and test them quickly
Complete other related duties as assigned
Qualifications & Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field required
4–60 years of experience in growth marketing, demand generation, or digital marketing in a B2B environment
Hands‑on experience with Clay or similar data enrichment/outbound automation platforms
Proficiency with marketing automation and CRM platforms (HubSpot, Salesforce Marketing Cloud, Marketo, or equivalent)
Strong command of marketing analytics – you know how to build a dashboard, interpret the data, and turn it into a decision
Experience running email automation programs, including segmentation, A/B testing, deliverability optimization, and performance reporting
Familiarity with paid digital advertising across Google Ads, LinkedIn, and display platforms
Comfort working with AI‑assisted marketing tools and a willingness to build workflows that use them effectively
Experience in fintech, payments, financial services, or B2B SaaS is a strong plus
Highly organized, self‑directed, and able to manage multiple projects in a fast‑moving environment
Your standards reflect our values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration
Base Pay Range
$100,000–155,000
*This base pay range is subject to change and may be modified in the future.
The pay range displayed above is the base pay compensation range that Great Gray expects to pay for this position at the time of this posting. Individual compensation within this range depends on multiple factors, including, but not limited to, candidate’s prior education and relevant work experience and training as well as position location and local market demands. Our pay‑for‑performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the ‘Base Pay Range’ noted above.
Benefits
Be an integral part of a high‑growth organization!
Competitive compensation package
Group medical, dental and vision insurance
Employer‑paid life and disability insurance
Annual well‑being stipend
Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model
Equal Employment Opportunity Policy
Great Gray Group, LLC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status or other non‑merit factor.
Accommodation Statement
Great Gray is committed to ensuring individuals with disabilities and/or those who have special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs. If you would like to contact us regarding the accessibility of our website, need assistance completing the application process, or need to request an accommodation for any part of our application or interview process, please contact us at: TalentAcquisition@GreatGray.com
#J-18808-Ljbffr
At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. We focus on making choices clearer, transitions smoother, and the client experience more delightful. Complacency isn’t in our vocabulary. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us.
The Role
Great Gray is looking to add a Growth Marketing Manager to own top‑of‑funnel pipeline generation and marketing performance. This is a hands‑on, high‑impact role for someone who lives at the intersection of strategy and execution — equally comfortable building a demand gen campaign as they are digging into analytics to understand what’s actually working.
You will be the engine behind our outbound and inbound marketing motion, leveraging modern tooling – including Clay, AI‑assisted workflows, and marketing automation – to drive qualified pipeline at scale.
Location
This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.
Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.
Responsibilities
Own top‑of‑funnel demand generation – build, launch, and optimize campaigns across email, paid, and digital channels that drive qualified pipeline
Build and manage data‑driven outbound sequences using Clay and email automation tools; leverage AI‑assisted enrichment and personalization at scale
Develop and execute multi‑channel digital marketing campaigns across email, paid media, LinkedIn, and display advertising using marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including audience segmentation, A/B testing, and performance analysis
Own marketing analytics end‑to‑end: track, report, and optimize across pipeline metrics, conversion rates, CAC, and campaign ROI
Build and maintain marketing automation workflows and lead nurturing programs that accelerate prospects through the funnel
Partner closely with sales and revenue operations to ensure tight lead handoff, pipeline alignment, and feedback loops
Manage and grow the marketing database – segmentation, list hygiene, and compliance with CAN‑SPAM and applicable regulations
Contribute to SEO/SEM strategy and coordinate with external agencies or vendors as needed
Stay current on growth marketing tools, tactics, and trends – bring new ideas to the table and test them quickly
Complete other related duties as assigned
Qualifications & Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field required
4–60 years of experience in growth marketing, demand generation, or digital marketing in a B2B environment
Hands‑on experience with Clay or similar data enrichment/outbound automation platforms
Proficiency with marketing automation and CRM platforms (HubSpot, Salesforce Marketing Cloud, Marketo, or equivalent)
Strong command of marketing analytics – you know how to build a dashboard, interpret the data, and turn it into a decision
Experience running email automation programs, including segmentation, A/B testing, deliverability optimization, and performance reporting
Familiarity with paid digital advertising across Google Ads, LinkedIn, and display platforms
Comfort working with AI‑assisted marketing tools and a willingness to build workflows that use them effectively
Experience in fintech, payments, financial services, or B2B SaaS is a strong plus
Highly organized, self‑directed, and able to manage multiple projects in a fast‑moving environment
Your standards reflect our values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration
Base Pay Range
$100,000–155,000
*This base pay range is subject to change and may be modified in the future.
The pay range displayed above is the base pay compensation range that Great Gray expects to pay for this position at the time of this posting. Individual compensation within this range depends on multiple factors, including, but not limited to, candidate’s prior education and relevant work experience and training as well as position location and local market demands. Our pay‑for‑performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the ‘Base Pay Range’ noted above.
Benefits
Be an integral part of a high‑growth organization!
Competitive compensation package
Group medical, dental and vision insurance
Employer‑paid life and disability insurance
Annual well‑being stipend
Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model
Equal Employment Opportunity Policy
Great Gray Group, LLC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status or other non‑merit factor.
Accommodation Statement
Great Gray is committed to ensuring individuals with disabilities and/or those who have special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs. If you would like to contact us regarding the accessibility of our website, need assistance completing the application process, or need to request an accommodation for any part of our application or interview process, please contact us at: TalentAcquisition@GreatGray.com
#J-18808-Ljbffr