Marketing Manager-The Ben Hotel, Autograph Collection
Sage Restaurant Group, West Palm Beach, FL, United States
Job Overview The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward‑looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.
Responsibilities Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites.
Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO.
Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing.
Conduct and track on‑going email marketing campaigns for a variety of hotel business units.
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions.
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs.
Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises.
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel.
Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed.
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner.
Utilize current reporting from agencies and third‑party sources to drive improved content, PR initiatives, and decisions.
Work with designated hotels to create forward‑looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral.
Direct, manage or assist in the development of break‑through creative materials, online and offline, to support both corporate and property marketing goals.
Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials.
Maintain and store a chronological order of media library and electronic files of all advertising materials by property and activity.
Current search engine optimization (SEO) strategies.
Use of content management systems (CMSs) to update hotel websites.
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube.
Adobe Creative Suite including Photoshop, Illustrator and Acrobat.
Qualifications Education/Formal Training A four year college degree or equivalent education/experience.
Experience Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.
Knowledge/Skills Strong interpersonal, verbal and written communication skills.
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals.
Ability to negotiate effectively.
Excellent attention to detail and multi‑tasking skills.
Professional appearance and manner.
Computer literacy, specifically MS Word for Windows.
Communication at all levels; multi‑tasking; time management.
Physical Demands Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment 95% indoor office environment
Benefits Unlimited paid time off.
Eligible to enroll in medical insurance with employer covering up to 70% of premiums with wellness credit.
Eligible to enroll in dental insurance with employer contribution towards premiums & vision insurance.
Eligible to participate in the Company’s 401(k) program with employer match.
Eligible to enroll in Health savings accounts or Flexible Spending Accounts.
Company paid Basic Life and AD&D insurance coverage, with option to enroll in additional coverage.
Eligible to purchase Pet Insurance, Accidental Insurance, Critical Insurance and Hospital Indemnity Insurance.
Company-paid short‑term disability.
WINFertility guidance for those enrolled in Sage medical plan.
Calm Health Application Subscription.
Tuition Reimbursement of up to $2,000 per calendar year.
Employee Assistance Program.
Great discounts on Hotels, Restaurants, and much more.
Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.
EOE Protected Veterans/Disability
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Responsibilities Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites.
Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO.
Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing.
Conduct and track on‑going email marketing campaigns for a variety of hotel business units.
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions.
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs.
Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises.
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel.
Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed.
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner.
Utilize current reporting from agencies and third‑party sources to drive improved content, PR initiatives, and decisions.
Work with designated hotels to create forward‑looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral.
Direct, manage or assist in the development of break‑through creative materials, online and offline, to support both corporate and property marketing goals.
Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials.
Maintain and store a chronological order of media library and electronic files of all advertising materials by property and activity.
Current search engine optimization (SEO) strategies.
Use of content management systems (CMSs) to update hotel websites.
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube.
Adobe Creative Suite including Photoshop, Illustrator and Acrobat.
Qualifications Education/Formal Training A four year college degree or equivalent education/experience.
Experience Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.
Knowledge/Skills Strong interpersonal, verbal and written communication skills.
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals.
Ability to negotiate effectively.
Excellent attention to detail and multi‑tasking skills.
Professional appearance and manner.
Computer literacy, specifically MS Word for Windows.
Communication at all levels; multi‑tasking; time management.
Physical Demands Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment 95% indoor office environment
Benefits Unlimited paid time off.
Eligible to enroll in medical insurance with employer covering up to 70% of premiums with wellness credit.
Eligible to enroll in dental insurance with employer contribution towards premiums & vision insurance.
Eligible to participate in the Company’s 401(k) program with employer match.
Eligible to enroll in Health savings accounts or Flexible Spending Accounts.
Company paid Basic Life and AD&D insurance coverage, with option to enroll in additional coverage.
Eligible to purchase Pet Insurance, Accidental Insurance, Critical Insurance and Hospital Indemnity Insurance.
Company-paid short‑term disability.
WINFertility guidance for those enrolled in Sage medical plan.
Calm Health Application Subscription.
Tuition Reimbursement of up to $2,000 per calendar year.
Employee Assistance Program.
Great discounts on Hotels, Restaurants, and much more.
Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.
EOE Protected Veterans/Disability
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