Director, E-Commerce

The Director of Ecommerce is responsible for driving the strategic growth and operational success of direct-to-consumer Shopify stores for music artists and entertainment brands. This role leads a team of US-based E-Commerce Store Managers and works cross-functionally with Marketing, Production, Finance, Creative and Fulfillment partners to deliver high-performing online stores that align with each artist’s creative vision and commercial goals.* Lead and develop a team of US-based Ecommerce Store Managers responsible for the day-to-day management of artist stores.* Provide clear direction, prioritization, and workflow structure to support successful execution of ecommerce initiatives across multiple artists and campaigns.* Partner closely with the Ecommerce Operations Manager, the Production team, and fulfillment partners to ensure alignment across product availability, ordering workflows, inventory planning, and customer experience.* Partner with Ecommerce Operations to establish scalable processes that improve coordination across marketing, merchandising, operations, and supply chain functions.* Act as a key point of contact for internal stakeholders including Finance, A&R, Production, Marketing, and Artist Management teams* With oversight from the VP, Ecommerce and support from Marketing, work with store managers to implement merchandising strategy across Shopify stores to drive revenue growth, conversion optimization, and customer engagement.* Guide store managers in the development of product assortments in collaboration with Licensee, Tour, Wholesale, and internal product teams.* Oversee the store manager’s development of seasonal and campaign-based merchandising strategies aligned to album cycles, touring schedules, anniversaries, holiday, and key retail moments.* Ensure stores reflect artist brand positioning and creative direction while maximizing commercial performance through PDP and SEO optimization.* The Director may manage up to five Ecommerce stores, depending on need.* Demonstrate strong understanding of Shopify store architecture across both front-end user experience and back-end configuration, including themes, navigation structure, product set up, integrations, analytics tracking, and app ecosystem.* Provide guidance and oversight to internal teams or external designers and developers to ensure stores are launched efficiently and aligned with brand, marketing, and operational requirements.* Evaluate and implement ecommerce tools, integrations, and technologies that enhance functionality and operational efficiency.* Maintain awareness of ecommerce trends, fan behavior insights, compliance requirements, and industry best practices* Support forecasting and budget planning for ecommerce initiatives.* Work with VP, Ecommerce and store managers to evaluate performance, identify revenue opportunities, and improve profitability.* Monitor KPIs including conversion rate, AOV, revenue growth, campaign performance, and customer acquisition metrics.* 7+ years ecommerce experience, preferably in music, entertainment, fashion, or direct-to-consumer retail.* Strong Shopify expertise and understanding of ecommerce ecosystems, tools, and integrations.* HTML, CSS, Liquid, Photoshop, UX knowledge / experience.* Demonstrated ability to manage and develop teams in a fast-paced environment.* Strong marketing and project management capabilities, including experience coordinating complex campaigns across multiple stakeholders.* Experience collaborating cross-functionally with marketing, product development, operations, and fulfillment teams.* Strong understanding of merchandising strategy, customer behavior, and conversion optimization.* Ability to manage multiple priorities and meet deadlines in a dynamic environment.* Strong communication skills with the ability to work effectively with artists, management teams, and internal stakeholders.* Data-driven mindset with ability to interpret performance metrics and translate insights into action.* Proficiency in Microsoft Office applications, Asana, Klaviyo, preferred.* Experience working with global ecommerce stores and fulfillment partners is a plus.**HEALTH****:** Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)*Recognized for seven years as a Great Place to Work(R) and named one of Fortune’s World’s Most Admired Companies, Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Our world-class teams specialize in all aspects of the live entertainment industry, from ground-breaking innovations in ticketing, global venue development and operations, concert promotion and production, sales and brand partnerships, and unparalleled artist management supported by professionals in all facets of corporate operations. We believe in taking care of the countless employees helping artists bring live music to fans all around the world. Our many unique benefit programs are designed to help our teams live life to the fullest including generous vacation, healthcare, retirement benefits, student loan repayment, tuition reimbursement, six months of paid caregiver leave for new parents including fostering and perks like Roadie Babies helping new parents care for their babies on work trips. And of course, access to free live events through our exclusive employee ticketing program. There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.*
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