Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.
We're looking for an experienced Senior Growth Product Manager who will own and grow conversion-to-purchase metrics across the full acquisition funnel.
Your role goes beyond in-product flows — you’ll work end-to-end, from understanding acquisition channels and creative strategy to optimizing product experience and driving revenue.
Key Responsibilities
- Own key conversion metrics: conversion to purchase, and incremental revenue growth.
- Analyze user behavior and optimize every touchpoint — from the first ad impression to completed payment.
- Run high-velocity product experiments to improve acquisition efficiency and conversion rates at scale.
- Work closely with marketing to align creative strategy, messaging, and onboarding flows that drive purchase intent.
- Understand the impact of acquisition channels (paid, organic, referral, etc.) on user behavior and in-product conversion.
- Design onboarding and activation flows tailored to user intent, channel source, and behavioral profiles.
- Experiment with segments, warm-up strategies, paywalls, upsells, and offers to increase ARPU and first-time conversions.
- Deeply understand user pain points — listen to what users say, feel, and struggle with, and turn those insights into high-converting product journeys.
- Leverage UX and sales psychology techniques such as scarcity, urgency, storytelling, personalization, and social proof.
- Collaborate with growth marketing to craft irresistible value-driven offers, increase perceived outcome value, and reduce decision friction.
- Build and analyze behavioral funnels, attribution models, and key decision points to identify and remove conversion blockers.
- Translate insights into fast execution — build dashboards, run A/B tests, and prioritize actions with clear revenue impact.
- Work cross-functionally with performance marketing, product teams, analytics, and engineering to deliver end-to-end conversion impact.
Experience and Qualifications
- 5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses.
- Proven track record of improving conversion rates and revenue in digital products.
- Experience in optimizing customer journeys, particularly sales funnels.
- Strong understanding of acquisition channels and how they impact user behaviour.
- Strong skills in analyzing user behavior and payment data to derive actionable insights.
- Data-driven decision-maker with a strong analytical background.
- Proficiency in building and working with growth models.
- Expertise in A/B testing and implementing successful warm-up strategies.
- High level of collaboration and leadership abilities, working effectively with cross-functional teams.
About You
- Results-driven with a passion for solving complex challenges in fast-moving environments.
- Committed to creating exceptional user experiences that also boost revenue metrics.
- A proactive, innovative thinker who iterates quickly based on insights and feedback.
- Skilled in combining data-driven strategies with creative problem-solving.
- Collaborative leader who aligns cross-functional teams toward shared goals.
- Strong intuition for identifying growth opportunities and influencing key metrics.
- Confident and clear communicator with the ability to influence and align teams at all levels.
- Dedicated to continuous improvement and staying ahead of subscription industry trends.
Perks and Benefits
- Competitive salary package commensurate with experience, plus stock options.
- The equipment you need to do your job.
- A premium Palta Family subscriptions (Simple, Flo, Zing etc.).
- 21 days annual leave, plus bank holidays.
- Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus.