Senior Vice President, Brand Strategy (Freelance)

Overview

The Strategy group at Razorfish Health is responsible for the development of insights‑driven briefs, customer‑centered marketing strategies and programs for RFH clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategy group owns the understanding of the target audience: what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategy group works collaboratively with Account Management, Creative, Medical Marketing members, ensuring all team members have input on strategy development and are fully briefed on customer insights.

Responsibilities

• Direct qualitative and quantitative market research
• Synthesize insights from qual/quan research as well as other data sources
• Understand customer usage of media/channels
• Create briefs and provide input to program design as well as analytics
• Lead brand planning and other strategic planning efforts
• Contribute to new business pitches
• Support the development of the Strategy team, including creation of best practices, agency education, coaching and mentoring early career strategists

Job Requirements

• Bachelor’s degree in marketing, anthropology/sociology or psychology (preferred)
• 10+ years of strategy experience in a management consultancy or agency setting
• Management consulting background preferred
• Experience healthcare marketing/planning desirable
• Desire to grow and expand skills beyond brand strategy or planning to UX, digital/engagement strategy, experience design, social media, and or analytics

Skills Requirements

• Exhibit a confident and forthright personality, as well as a history of proactivity in tackling difficult brand challenges
• Have deep expertise in portfolio strategy development, segmentation, launch scenario planning, and storyflow development
• Have experience leading the strategic process and defending strategic decisions for large, multi-indication brands or a portfolio of brands
• Have knowledge of strategic constructs, structures, and processes that can benefit marketing initiatives and agency teams
• Experience launching brands and driving campaign and creative strategy for large brands
• Demonstrate a strong grasp of the strategic challenges facing the immunology market
• Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
• Ability to develop strong relationships with senior and C‑suite marketing clients and agency team leads and be viewed as an indispensable resource internally and externally

Preferred Skills

• Demonstrated ability to think comprehensively and proactively about brand marketing strategy
• Experience in generating and strategically applying both qualitative and quantitative research
• Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
• A wealth of experience in writing inspiring briefs, facilitating inspiring briefings, and workshop development and facilitation experience
• Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast‑paced, entrepreneurial environment
• Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
• Experience managing other strategists and growing other strategists’ careers
• Ability to help clients and internal teams navigate complex strategic issues

Additional Information

Our Publicis Groupe motto 'Viva La Différence' means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.

Compensation Range: $86.64 - $137.90 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/05/2026.

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