At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance.
ABOUT THE ROLE AND OUR TEAM
The Sales Director will serve as TKWW’s media expert, responsible for driving significant revenue growth through both traditional and custom partnership opportunities. This individual will lead and develop a team of Account Executives, manage a large portfolio of accounts, proactively uncover new opportunities, and design multi‑platform programs. The role calls for a creative, strategic thinker who thrives on shaping new partnership possibilities, designing innovative, integrated solutions that deliver measurable value, and serving as a trusted advisor in the Wedding and Baby space.
RESPONSIBILITIES
- Lead, manage, and develop a team of Account Executives, setting clear performance expectations and driving accountability against revenue targets and KPIs.
- Coach and mentor team members on consultative selling, partnership strategy, and client relationship management to elevate overall team performance.
- Manage large, complex accounts, driving long‑term client retention and renewal while simultaneously identifying and developing new business opportunities to expand the company’s footprint in the Wedding and Baby space.
- Act as a category expert, leveraging industry relationships and insights to advise clients, design tailored campaigns, and maximize the value of both existing and new partnerships.
- Develop and deepen client relationships beyond transactional advertising by creating custom marketing and integrated partnership initiatives that meet company and client goals.
- Design and deliver client‑facing presentations and proposals that communicate strategic insights and the value of multi‑channel, integrated campaigns.
- Collaborate cross‑functionally with marketing, account management, pricing, analytics, and editorial teams to execute high‑value campaigns that drive revenue growth and business impact.
- Employ consultative selling, leveraging insights, data, and industry expertise to develop tailored campaigns that meet client objectives.
- Track and report performance against individual and team revenue targets, pipeline, and partnership KPIs, adjusting strategies to optimize both renewal and prospecting efforts.
- Stay ahead of industry trends, technology advancements, and shifts in revenue opportunities (beyond traditional ad dollars) to inform strategy and uncover new business potential.
- Quickly learn and adapt to new products, platforms, and tools to provide clients with innovative, data‑driven solutions.
- Demonstrate expertise in multiple media platforms, social, branded content, and analytics‑driven media solutions, with familiarity in advertising technologies.
QUALIFICATIONS
- 10+ years of experience in strategic sales, marketing, or partnerships, with proven results in driving multi‑channel campaigns and integrated revenue growth.
- Demonstrated ability to maintain strong client relationships while actively prospecting and developing net new business opportunities.
- 4+ years of experience managing and developing high‑performing sales or account management teams.
- Proven ability to coach, mentor, and scale talent while driving team revenue performance.
- Proven experience engaging with C‑suite and senior decision‑makers to drive strategic partnership initiatives.
- Strong technology literacy and the ability to quickly understand new products, industry trends, and media innovations.
- Advanced presentation, communication, and negotiation skills, including crafting compelling client‑facing decks, proposals, and emails.
- Experience in maintaining opportunity pipelines using CRM systems, such as Salesforce.com.
- Self‑sufficient, proactive, and results‑driven mindset.
- Highly adaptable to changing market dynamics and client needs.
- Strategic thinker with the ability to identify opportunities for media partnerships, cross‑brand growth, and integrated campaigns.
- Collaborative mindset to drive cross‑functional alignment and revenue growth.
WORK MODEL
This role is ‑eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.
BENEFITS
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
EEO STATEMENT
The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
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