Chief Marketing Officer (DTC, Amazon, Merchandising)

Our client is a consumer lifestyle brand with deep wholesale roots and strong brand equity, now building a scaled DTC and Amazon business while modernizing merchandising, pricing, and digital execution.

The foundation exists but merchandising discipline, pricing strategy, and digital sophistication need real leadership.

The Role

This is a hands‑on CMO role for someone who thrives at the intersection of merchandising, brand, and digital commerce. Ideal for a leader who came up through merchandising and moved into e-commerce, someone who understands inventory‑driven businesses, can read data, and isn't afraid to roll up their sleeves.

Key areas of ownership

• Merchandising & Pricing - bring discipline to assortment, pricing, and inventory strategy
• DTC & Digital - modernize the experience, improve conversion/AOV/retention, optimize tech stack, potentially lead platform migration
• Amazon - build into a real growth channel
• Brand & Creative - elevate creative standards and own go‑to‑market
• Performance Marketing - optimize paid media, drive decisions through data
• Team Leadership - upskill and modernize a long‑tenured team

Ideal Candidate

• Strong merchandising background with e‑commerce/DTC experience
• SKU‑heavy, lifestyle brand experience at an elevated price point
• Hands‑on operator, highly analytical, data‑driven
• Experience modernizing legacy systems and teams
• Atlanta‑based or open to relocate

Why This Role?

This is a chance to build something meaningful with full backing from leadership!

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