Lead, Sponsorships Strategy
Humana, Salem, OR, United States
Lead, Sponsorship Strategy
The Lead, Sponsorship Strategy role is responsible for developing and activating strategic sponsorships and partnerships that advance brand relevance, audience engagement, and business performance. This role partners closely with internal stakeholders and external partners to translate enterprise priorities into integrated, results‑driven sponsorship programs that span planning, execution, and optimization.
Role Responsibilities
Lead the development and execution of enterprise-level sponsorship strategies aligned to brand objectives and audience priorities.
Identify, evaluate, and advance high‑impact sponsorship and partnership opportunities informed by cultural insights and market trends.
Define and oversee integrated activation strategies that embed sponsorships within broader marketing campaigns and brand platforms.
Serve as the primary cross‑functional liaison, aligning Brand, Media, Analytics, Legal/Compliance, Operations, and agency partners.
Own day‑to‑day program management, including timelines, budgets, deliverables, and partner commitments.
Drive cross‑functional alignment and resolve risks or gaps through proactive communication and solution‑oriented leadership.
Partner with analytics teams to establish success metrics, track performance, and assess program effectiveness.
Synthesize insights and post‑program learnings to inform optimization and future investment decisions.
Support the Director in evaluating new partnership models, sponsorship opportunities, and strategic activation ideas.
Act as a trusted sponsorship subject‑matter expert, influencing stakeholders and contributing to best practices across the organization.
Required Qualifications
Bachelor’s degree or equivalent practical experience.
6 years of progressive experience in sponsorship marketing, partnership marketing, experiential marketing, or integrated brand marketing, with a demonstrated increase in scope and complexity.
Proven experience leading the strategy and execution of multi‑channel sponsorships or partnerships from concept through activation, measurement, and optimization.
Demonstrated ability to manage multiple concurrent sponsorship programs, including ownership of timelines, budgets, deliverables, and partner obligations.
Experience working cross‑functionally with marketing, media, analytics, legal/compliance, and operations teams to deliver integrated programs.
Track record of influencing decision‑making and driving alignment among senior stakeholders without direct authority.
Strong written and verbal communication skills, with the ability to clearly articulate strategy, provide actionable recommendations, and present performance insights.
Preferred Qualifications
Experience working in regulated industries or large, matrixed organizations.
Familiarity with sponsorship measurement approaches, including brand lift, engagement, and ROI frameworks.
Experience managing agencies and external partners.
Passion for sports, culture, live experiences, and brand storytelling.
Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL.
The associate selected for this role should anticipate periodic in‑office work to support collaboration, key team meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience.
Benefits Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.
Compensation Scheduled Weekly Hours: 40
Pay Range: $126,300 – $173,700 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Travel While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services.
#J-18808-Ljbffr
Role Responsibilities
Lead the development and execution of enterprise-level sponsorship strategies aligned to brand objectives and audience priorities.
Identify, evaluate, and advance high‑impact sponsorship and partnership opportunities informed by cultural insights and market trends.
Define and oversee integrated activation strategies that embed sponsorships within broader marketing campaigns and brand platforms.
Serve as the primary cross‑functional liaison, aligning Brand, Media, Analytics, Legal/Compliance, Operations, and agency partners.
Own day‑to‑day program management, including timelines, budgets, deliverables, and partner commitments.
Drive cross‑functional alignment and resolve risks or gaps through proactive communication and solution‑oriented leadership.
Partner with analytics teams to establish success metrics, track performance, and assess program effectiveness.
Synthesize insights and post‑program learnings to inform optimization and future investment decisions.
Support the Director in evaluating new partnership models, sponsorship opportunities, and strategic activation ideas.
Act as a trusted sponsorship subject‑matter expert, influencing stakeholders and contributing to best practices across the organization.
Required Qualifications
Bachelor’s degree or equivalent practical experience.
6 years of progressive experience in sponsorship marketing, partnership marketing, experiential marketing, or integrated brand marketing, with a demonstrated increase in scope and complexity.
Proven experience leading the strategy and execution of multi‑channel sponsorships or partnerships from concept through activation, measurement, and optimization.
Demonstrated ability to manage multiple concurrent sponsorship programs, including ownership of timelines, budgets, deliverables, and partner obligations.
Experience working cross‑functionally with marketing, media, analytics, legal/compliance, and operations teams to deliver integrated programs.
Track record of influencing decision‑making and driving alignment among senior stakeholders without direct authority.
Strong written and verbal communication skills, with the ability to clearly articulate strategy, provide actionable recommendations, and present performance insights.
Preferred Qualifications
Experience working in regulated industries or large, matrixed organizations.
Familiarity with sponsorship measurement approaches, including brand lift, engagement, and ROI frameworks.
Experience managing agencies and external partners.
Passion for sports, culture, live experiences, and brand storytelling.
Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL.
The associate selected for this role should anticipate periodic in‑office work to support collaboration, key team meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience.
Benefits Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.
Compensation Scheduled Weekly Hours: 40
Pay Range: $126,300 – $173,700 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Travel While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services.
#J-18808-Ljbffr