Communication and Marketing Specialist-Wisconsin Reading Center
UW School of Medicine and Public Health, Madison, WI, United States
Job Summary
The key responsibilities of this position include:
Website & Digital Presence – Lead content strategy, communication plan, and ongoing updates for the WRC website; ensure services, capabilities, metrics, and contact pathways are current and sponsor‑friendly. Create content for LinkedIn, social media platforms, and other websites.
Sponsor Content Development – Create and manage sponsor‑facing materials: capability decks, one‑pagers, proposal language, and FAQ. Draft success stories and publication spotlights. Help with design, web, and printing materials for sponsors.
Email, Social and Conference Support – Build a compliant email
ews update cadence for sponsors and collaborators. Coordinate in‑services for staff quarterly.
Internal Communication – Create templates and how‑to guides (e.g., sponsor onboarding communications, service request intake, turnaround time expectations).
Travel Expectations Employees are required to travel to Madison, WI. All travel expenses will be the employee’s responsibility.
Working Conditions Occasional night and weekend events may be required.
Job Responsibilities
Write, edit, and publish content for communication projects and marketing platforms to align with strategic initiatives and established communication campaigns.
Communicate with stakeholders to verify requests and identify editorial resources.
Plan editorial content according to established goals and objectives.
Provide project management and execution of communications programs, initiatives, and tactical plans.
Monitor reach and effectiveness of communication campaigns, projects, and initiatives.
Department School of Medicine and Public Health, Department of Ophthalmology and Visual Sciences, Wisconsin Reading Center. The Wisconsin Reading Center (WRC) is a core retinal image reading lab within the University of Wisconsin‑Madison Department of Ophthalmology and Visual Sciences. Founded in 1970, the WRC supports clinical trials of retinal diseases and offers a range of imaging services.
Why Join Us? This position offers hybrid work with a requirement to be on‑site 50% of the time for events, photographer, videography, and in‑service meetings. We provide flexible work schedules, comprehensive benefits, and professional development opportunities.
Compensation and Benefits Starting salary: $48,107. Benefits include generous vacation, holidays, sick leave, competitive insurance plans, retirement benefits, and additional campus‑wide benefits. For details, refer to the campus benefits webpage.
Required Qualifications
Minimum 3 years of work experience in communications, marketing, or a related field.
Minimum 1 year of professional writing experience.
Experience managing web content, preferably using WordPress or a similar platform, with a focus on digital accessibility.
Demonstrated skill with photography and/or videography, including basic photo and video editing.
Critical thinking and problem‑solving skills.
Preferred Qualifications
Experience in healthcare, academic research, or working with clinical trials.
Experience supporting business development or sponsor communications in clinical research, biotech, medical‑device, CRO, or academic medical settings.
Experience with Canva, Adobe, PowerPoint, Teams, and/or Smartsheet.
Familiarity with InDesign or other graphic design programs.
Education Bachelor’s degree preferred.
Institutional Statement on Diversity and Equal Opportunity Diversity is a source of strength, creativity, and innovation for UW‑Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. The University of Wisconsin‑Madison is an Equal Opportunity Employer. Qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or protected veteran status. For more information regarding applicant and employee rights, visit the Human Resources Workplace Poster website. Employment may require a criminal background check.
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Website & Digital Presence – Lead content strategy, communication plan, and ongoing updates for the WRC website; ensure services, capabilities, metrics, and contact pathways are current and sponsor‑friendly. Create content for LinkedIn, social media platforms, and other websites.
Sponsor Content Development – Create and manage sponsor‑facing materials: capability decks, one‑pagers, proposal language, and FAQ. Draft success stories and publication spotlights. Help with design, web, and printing materials for sponsors.
Email, Social and Conference Support – Build a compliant email
ews update cadence for sponsors and collaborators. Coordinate in‑services for staff quarterly.
Internal Communication – Create templates and how‑to guides (e.g., sponsor onboarding communications, service request intake, turnaround time expectations).
Travel Expectations Employees are required to travel to Madison, WI. All travel expenses will be the employee’s responsibility.
Working Conditions Occasional night and weekend events may be required.
Job Responsibilities
Write, edit, and publish content for communication projects and marketing platforms to align with strategic initiatives and established communication campaigns.
Communicate with stakeholders to verify requests and identify editorial resources.
Plan editorial content according to established goals and objectives.
Provide project management and execution of communications programs, initiatives, and tactical plans.
Monitor reach and effectiveness of communication campaigns, projects, and initiatives.
Department School of Medicine and Public Health, Department of Ophthalmology and Visual Sciences, Wisconsin Reading Center. The Wisconsin Reading Center (WRC) is a core retinal image reading lab within the University of Wisconsin‑Madison Department of Ophthalmology and Visual Sciences. Founded in 1970, the WRC supports clinical trials of retinal diseases and offers a range of imaging services.
Why Join Us? This position offers hybrid work with a requirement to be on‑site 50% of the time for events, photographer, videography, and in‑service meetings. We provide flexible work schedules, comprehensive benefits, and professional development opportunities.
Compensation and Benefits Starting salary: $48,107. Benefits include generous vacation, holidays, sick leave, competitive insurance plans, retirement benefits, and additional campus‑wide benefits. For details, refer to the campus benefits webpage.
Required Qualifications
Minimum 3 years of work experience in communications, marketing, or a related field.
Minimum 1 year of professional writing experience.
Experience managing web content, preferably using WordPress or a similar platform, with a focus on digital accessibility.
Demonstrated skill with photography and/or videography, including basic photo and video editing.
Critical thinking and problem‑solving skills.
Preferred Qualifications
Experience in healthcare, academic research, or working with clinical trials.
Experience supporting business development or sponsor communications in clinical research, biotech, medical‑device, CRO, or academic medical settings.
Experience with Canva, Adobe, PowerPoint, Teams, and/or Smartsheet.
Familiarity with InDesign or other graphic design programs.
Education Bachelor’s degree preferred.
Institutional Statement on Diversity and Equal Opportunity Diversity is a source of strength, creativity, and innovation for UW‑Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. The University of Wisconsin‑Madison is an Equal Opportunity Employer. Qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or protected veteran status. For more information regarding applicant and employee rights, visit the Human Resources Workplace Poster website. Employment may require a criminal background check.
#J-18808-Ljbffr