Integrated Marketing Coordinator
Detroit Pistons, Detroit, MI, United States
Are you looking to be part of a high-performing team of go-getters who make a difference both on and off the court? Join the Detroit Pistons as we harness the power of basketball to unite our city, elevate our fans, and drive lasting community impact.
As the Integrated Marketing Coordinator - Performance Marketing, you will use your creativity and motivation to drive customer acquisition across the Detroit Pistons, Pistons313Shop and Motor City Cruise. In this role, you will be expected to manage the execution and optimization of paid campaigns across a variety of digital channels.
This position will report to the Sr. Director, Integrated Marketing and work closely with Sales, Partnerships, Marketing and Business Strategy & Analytics. We are looking for a team member with a positive upbeat attitude that can lead and connect with our fans!
What You’ll Be Doing
Develop and execute paid media strategies across digital channels, including Paid Social, Search (SEM), Programmatic, Web/App, YouTube, OTT, and Digital Audio
Plan, launch, and optimize paid media campaigns using audience segmentation to drive ticket sales, revenue, and overall brand growth
Manage and maintain a campaign calendar spanning always-on initiatives and key moments such as tentpole events, ticket on-sales, renewals, and merchandise launches
Build and execute full-funnel acquisition campaigns that support the entire customer journey, from awareness to conversion
Design and implement A/B testing strategies across creative, messaging, and channels, using data-driven hypotheses to improve performance
Partner with Business Strategy and Analytics teams to measure success, analyze campaign effectiveness, and uncover actionable insights
Prepare and deliver weekly performance reports, highlighting key metrics, trends, and optimization opportunities
Monitor and manage paid media budgets, ensuring efficient allocation and strong return on investment
Support and help grow next-generation fan engagement platforms, including initiatives like Motor City Rivals and Pistons Academy
Requirements
1-2 years proven experience in a similar role
Hands-on experience working in native paid media platforms (i.e. Meta Ads Manager, TikTok Ads Manager, Google, LinkedIn, etc.)
Self-motivated and able to push projects through autonomously while also being committed to a collaborative environment and culture
Superb written and verbal communication skills, as well as strong relationship building skills
Familiar with managing multiple projects, schedules, and budgets at the same time
Proven track record in handling concurrent projects with attention to detail and accuracy
Ability to analyze and make strategic decisions from marketing data
We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.
We are dedicated to ensuring equal access throughout the employment process. Reasonable accommodations will be provided to qualified individuals with disabilities to enable participation in the application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you require an accommodation, please contact us to request assistance.
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As the Integrated Marketing Coordinator - Performance Marketing, you will use your creativity and motivation to drive customer acquisition across the Detroit Pistons, Pistons313Shop and Motor City Cruise. In this role, you will be expected to manage the execution and optimization of paid campaigns across a variety of digital channels.
This position will report to the Sr. Director, Integrated Marketing and work closely with Sales, Partnerships, Marketing and Business Strategy & Analytics. We are looking for a team member with a positive upbeat attitude that can lead and connect with our fans!
What You’ll Be Doing
Develop and execute paid media strategies across digital channels, including Paid Social, Search (SEM), Programmatic, Web/App, YouTube, OTT, and Digital Audio
Plan, launch, and optimize paid media campaigns using audience segmentation to drive ticket sales, revenue, and overall brand growth
Manage and maintain a campaign calendar spanning always-on initiatives and key moments such as tentpole events, ticket on-sales, renewals, and merchandise launches
Build and execute full-funnel acquisition campaigns that support the entire customer journey, from awareness to conversion
Design and implement A/B testing strategies across creative, messaging, and channels, using data-driven hypotheses to improve performance
Partner with Business Strategy and Analytics teams to measure success, analyze campaign effectiveness, and uncover actionable insights
Prepare and deliver weekly performance reports, highlighting key metrics, trends, and optimization opportunities
Monitor and manage paid media budgets, ensuring efficient allocation and strong return on investment
Support and help grow next-generation fan engagement platforms, including initiatives like Motor City Rivals and Pistons Academy
Requirements
1-2 years proven experience in a similar role
Hands-on experience working in native paid media platforms (i.e. Meta Ads Manager, TikTok Ads Manager, Google, LinkedIn, etc.)
Self-motivated and able to push projects through autonomously while also being committed to a collaborative environment and culture
Superb written and verbal communication skills, as well as strong relationship building skills
Familiar with managing multiple projects, schedules, and budgets at the same time
Proven track record in handling concurrent projects with attention to detail and accuracy
Ability to analyze and make strategic decisions from marketing data
We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.
We are dedicated to ensuring equal access throughout the employment process. Reasonable accommodations will be provided to qualified individuals with disabilities to enable participation in the application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you require an accommodation, please contact us to request assistance.
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