Marketing Communications Specialist
New England Society of Association Executives, Madison, WI, United States
Are you a strategic, hands-on marketing communications professional who enjoys bringing stories, programs, and services to life across multiple channels? Do you value mission-driven work and collaboration, and have an interest in local government? The League of Wisconsin Municipalities invites you to apply for our Marketing Communications Specialist position.
This is a rare opportunity to join a well-known and respected 127-year-old nonpartisan, nonprofit association dedicated to supporting Wisconsin’s 608 cities and villages. Our membership comprises 190 Wisconsin cities and most of the state’s 415 villages, along with associate members, sponsors, and exhibitors who support municipal leadership. The League advocates, provides legal information, educates local officials, creates space for networking, and offers insurance to its members.
Our relatively small, dedicated staff works collaboratively to provide legal information, advocacy at the state level, and education through publications, conferences, training, and networking opportunities.
This is an on-site hybrid position located in our Madison, WI office, with the opportunity to work up to two days per week remotely.
Position Overview
The Marketing Communications Specialist plays a key role in promoting the League’s programs, services, events, and value to municipal and business members, sponsors, exhibitors, and other stakeholders. Working closely with the Director of Marketing, Communications & Events, this role helps translate organizational priorities into coordinated, multi-channel marketing communications strategies and campaigns. This position combines strategic planning and independent execution, with responsibility for creating, managing, and delivering written and visual content across print and digital platforms. The ideal candidate is organized, proactive, and comfortable managing multiple priorities in a fast-paced, mission-driven environment. Areas of Responsibility
Develop, manage, and execute marketing communications plans and campaigns that promote the League’s programs, services, events, publications, and membership value Create and maintain a strategic marketing and content calendar, aligning messaging across departments, audiences, and platforms Lead content planning, production, and distribution for our monthly magazine, electronic newsletters and email marketing campaigns, website content, social media channels, and other print and digital materials Write, edit, and coordinate the development of clear, engaging content that reflects the League’s brand voice, mission, and nonpartisan role Collaborate with League staff, members, and outside vendors (designers, printers, freelancers) to develop messaging, visuals, and materials Upload, manage, and maintain website content using established content management schedules and standards Coordinate branding initiatives, including managing League and League Insurance branded materials and marketing items Ensure consistency of messaging and visual identity across all communications Track engagement and performance metrics (email, web, social) and use insights to refine communications approaches Provide communications and marketing support for League events, conferences, and educational programs Other projects and duties as assigned in support of the League’s broader mission Required Knowledge, Skills, and Abilities
Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience A minimum of three years of professional experience in marketing, communications, public relations, or a related role (association, nonprofit or local government experience a plus) Demonstrated ability to develop and execute marketing communications plans and manage multiple projects simultaneously Strong writing, editing, and proofreading skills, with attention to detail and tone Experience creating written and graphics-based content for both print and digital communications Familiarity with email marketing, social media, and website content management Ability to work independently, exercise sound judgment, and manage deadlines in a collaborative team environment Interest in mission-driven work and willingness to learn about local government and municipal issues Preferred Experience and Training
Strong project management skills and ability to prioritize competing deadlines Experience working with marketing and design tools such as Constant Contact, Canva, Adobe Creative Suite, or similar platforms Comfortable collaborating across departments and with external partners Experience producing or managing periodical publications or magazines Highly skilled in Windows OS and Microsoft Office 365 Familiarity with associations, local government, or public-sector communications Benefits & Pay
The League offers excellent health and other coverages through the Wisconsin Employee Trust Funds (ETF) and participates in the Wisconsin Retirement System (WRS). Additional benefits include paid holidays, vacation, and sick time. Salary range: $70,000–$80,000 annually, depending on skills and experience. To Apply
Interested candidates should send a resume and cover letter to jobs@lwm-info.org. Subject line: Marketing Communications Specialist
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The Marketing Communications Specialist plays a key role in promoting the League’s programs, services, events, and value to municipal and business members, sponsors, exhibitors, and other stakeholders. Working closely with the Director of Marketing, Communications & Events, this role helps translate organizational priorities into coordinated, multi-channel marketing communications strategies and campaigns. This position combines strategic planning and independent execution, with responsibility for creating, managing, and delivering written and visual content across print and digital platforms. The ideal candidate is organized, proactive, and comfortable managing multiple priorities in a fast-paced, mission-driven environment. Areas of Responsibility
Develop, manage, and execute marketing communications plans and campaigns that promote the League’s programs, services, events, publications, and membership value Create and maintain a strategic marketing and content calendar, aligning messaging across departments, audiences, and platforms Lead content planning, production, and distribution for our monthly magazine, electronic newsletters and email marketing campaigns, website content, social media channels, and other print and digital materials Write, edit, and coordinate the development of clear, engaging content that reflects the League’s brand voice, mission, and nonpartisan role Collaborate with League staff, members, and outside vendors (designers, printers, freelancers) to develop messaging, visuals, and materials Upload, manage, and maintain website content using established content management schedules and standards Coordinate branding initiatives, including managing League and League Insurance branded materials and marketing items Ensure consistency of messaging and visual identity across all communications Track engagement and performance metrics (email, web, social) and use insights to refine communications approaches Provide communications and marketing support for League events, conferences, and educational programs Other projects and duties as assigned in support of the League’s broader mission Required Knowledge, Skills, and Abilities
Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience A minimum of three years of professional experience in marketing, communications, public relations, or a related role (association, nonprofit or local government experience a plus) Demonstrated ability to develop and execute marketing communications plans and manage multiple projects simultaneously Strong writing, editing, and proofreading skills, with attention to detail and tone Experience creating written and graphics-based content for both print and digital communications Familiarity with email marketing, social media, and website content management Ability to work independently, exercise sound judgment, and manage deadlines in a collaborative team environment Interest in mission-driven work and willingness to learn about local government and municipal issues Preferred Experience and Training
Strong project management skills and ability to prioritize competing deadlines Experience working with marketing and design tools such as Constant Contact, Canva, Adobe Creative Suite, or similar platforms Comfortable collaborating across departments and with external partners Experience producing or managing periodical publications or magazines Highly skilled in Windows OS and Microsoft Office 365 Familiarity with associations, local government, or public-sector communications Benefits & Pay
The League offers excellent health and other coverages through the Wisconsin Employee Trust Funds (ETF) and participates in the Wisconsin Retirement System (WRS). Additional benefits include paid holidays, vacation, and sick time. Salary range: $70,000–$80,000 annually, depending on skills and experience. To Apply
Interested candidates should send a resume and cover letter to jobs@lwm-info.org. Subject line: Marketing Communications Specialist
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