Associate Retail Media Manager
McCormick Flavor Solutions, Cockeysville, MD, United States
McCormick is a leader in herbs, spices, seasonings, and condiments, and is only getting started. We’re always looking for new people to bring their unique flavor to our team.
What We Bring To The Table
Competitive compensation
Career growth opportunities
Flexibility and Support for Diverse Life Stages and Choices
Wellbeing programs including Physical, Mental and Financial wellness
Tuition assistance
Position Summary Reporting to the Sr. Marketing Manager, the Associate Retail Media Manager supports campaign planning, execution and measurement of retail media campaigns in North America. The role works with internal partners and McCormick’s media agencies to aid in the development and execution of retail media plans that enable the achievement of our business and financial objectives. The candidate will be pivotal to the Global Media team with strong analytical and operational skills, and the ability to manage multiple projects concurrently.
Key Responsibilities
Support execution of digital retail media campaigns across North America that deliver growth for McCormick and the customer with specific focus on lower-funnel conversion.
Help deliver insights-led digital retail media inputs as part of full funnel planning process in partnership with McCormick’s media agency.
Work collaboratively with creative and business teams to customize assets in accordance with retailer specifications and brand tone of voice.
Provide inputs for planning digital retail media budget.
Analyze campaign level data and provide insights and recommendations for go-forward strategy using both POS data and shopper card data.
Contribute to regular campaign read out presentations by providing data, insights, and context associated with shopper marketing plans.
Identify opportunities to simplify retail media planning process.
Leverage expertise from category management, consumer insights, and retail teams to develop data-driven digital media plans.
Utilize post-execution analytics to provide data-led recommendations on future optimizations.
Elevate the role of data and analytics in driving digital retail media execution and post campaign evaluation.
Provide granular account-specific data for input into marketing mix.
Qualifications
BA in Marketing, Economics, Business, or related field.
1-3 years of relevant experience with retail media marketing, preferably at an agency or in a CPG related field.
Basic understanding of retail media networks, CPG industry, and competitive landscape.
Experience leading projects with proven ability to manage multiple projects effectively and diplomatically.
Strong intellectual curiosity and ability to navigate complex
ew situations.
Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team.
Strong oral and written communication skills.
Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word).
Preferred Qualifications
Master’s degree in quantitative field or MBA.
Working knowledge of IRI / Nielsen preferred.
Working knowledge of Retail Media Networks like Walmart Media Connect, Instacart Carrot Ads, Amazon Ads, etc.
CPG or Agency background.
Advanced experience leading multiple projects effectively and diplomatically.
Ability to translate quantitative data into actionable insights through storytelling.
Compensation & Benefits Base Salary: $74,330 - $130,080. Salary will be determined based on factors such as geographic location, skills, education, experience and internal equity. This position is also eligible for McCormick’s Incentive Bonus (MIB) Plan. Permanent employees are eligible for extensive Total Rewards programs including:
Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
Retirement and investment programs including 401(k) and profit‑sharing plans
Additional Information As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
Equal Employment Opportunity Statement It is the policy of McCormick and Company to select and promote for all positions without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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What We Bring To The Table
Competitive compensation
Career growth opportunities
Flexibility and Support for Diverse Life Stages and Choices
Wellbeing programs including Physical, Mental and Financial wellness
Tuition assistance
Position Summary Reporting to the Sr. Marketing Manager, the Associate Retail Media Manager supports campaign planning, execution and measurement of retail media campaigns in North America. The role works with internal partners and McCormick’s media agencies to aid in the development and execution of retail media plans that enable the achievement of our business and financial objectives. The candidate will be pivotal to the Global Media team with strong analytical and operational skills, and the ability to manage multiple projects concurrently.
Key Responsibilities
Support execution of digital retail media campaigns across North America that deliver growth for McCormick and the customer with specific focus on lower-funnel conversion.
Help deliver insights-led digital retail media inputs as part of full funnel planning process in partnership with McCormick’s media agency.
Work collaboratively with creative and business teams to customize assets in accordance with retailer specifications and brand tone of voice.
Provide inputs for planning digital retail media budget.
Analyze campaign level data and provide insights and recommendations for go-forward strategy using both POS data and shopper card data.
Contribute to regular campaign read out presentations by providing data, insights, and context associated with shopper marketing plans.
Identify opportunities to simplify retail media planning process.
Leverage expertise from category management, consumer insights, and retail teams to develop data-driven digital media plans.
Utilize post-execution analytics to provide data-led recommendations on future optimizations.
Elevate the role of data and analytics in driving digital retail media execution and post campaign evaluation.
Provide granular account-specific data for input into marketing mix.
Qualifications
BA in Marketing, Economics, Business, or related field.
1-3 years of relevant experience with retail media marketing, preferably at an agency or in a CPG related field.
Basic understanding of retail media networks, CPG industry, and competitive landscape.
Experience leading projects with proven ability to manage multiple projects effectively and diplomatically.
Strong intellectual curiosity and ability to navigate complex
ew situations.
Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team.
Strong oral and written communication skills.
Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word).
Preferred Qualifications
Master’s degree in quantitative field or MBA.
Working knowledge of IRI / Nielsen preferred.
Working knowledge of Retail Media Networks like Walmart Media Connect, Instacart Carrot Ads, Amazon Ads, etc.
CPG or Agency background.
Advanced experience leading multiple projects effectively and diplomatically.
Ability to translate quantitative data into actionable insights through storytelling.
Compensation & Benefits Base Salary: $74,330 - $130,080. Salary will be determined based on factors such as geographic location, skills, education, experience and internal equity. This position is also eligible for McCormick’s Incentive Bonus (MIB) Plan. Permanent employees are eligible for extensive Total Rewards programs including:
Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
Retirement and investment programs including 401(k) and profit‑sharing plans
Additional Information As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
Equal Employment Opportunity Statement It is the policy of McCormick and Company to select and promote for all positions without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
#J-18808-Ljbffr