Social Media Coordinator
Betterbodyfoods, Lindon, UT, United States
As the Social Media Coordinator, you’ll support the execution of BetterBody Foods’ social media presence across brands like PBfit, Oatsome, Plant Junkie, and Clean Crumbs. This role is focused on bringing campaigns to life through consistent posting, engaging content creation, and strong community interaction.
You’ll work closely with the Director of Marketing & Marketing Manager to execute the content calendar, assist in content creation, and help bring fresh, trend-forward ideas to the table, with a strong emphasis on TikTok. You’ll also support influencer initiatives and brand partnerships by helping identify creators, coordinating content, and ensuring strong social integration. This is a hands‑on role for someone who loves creating, testing, and iterating on content that drives engagement while contributing to meaningful influencer and brand collaborations. Some travel for events and brand activations may be required.
What You’ll Do
Execute the social media content calendar by scheduling and publishing posts across Instagram, Facebook, TikTok, Pinterest & YouTube for PBfit, Oatsome, BBF, Plant Junkie & Clean Crumbs.
Collaborate with the creative team to assist with weekly photoshoots, ensuring the production of high‑quality and brand‑aligned content.
Create and edit short‑form video content, with a strong focus on TikTok, including identifying and leveraging emerging trends.
Support content capture during photoshoots, events, and brand activations.
Craft compelling and social media copy that uses our brand tone of voice and drives engagement.
Respond to comments and direct messages on all social platforms.
Bring fresh, innovative ideas to the table that will boost engagement, drive brand awareness, and increase KPIs.
Manage influencer partnerships, including outreach, collaboration, and ensuring alignment with brand objectives.
Regularly monitor, analyze, and report on social media metrics, identifying insights to optimize campaign performance and improve KPIs.
Find effective brand partnerships and brand collaborations for social media.
Benefits Include
Opportunity for Advancement
12 Paid Holidays
PTO
Sick Days (separate from PTO)
Employee Discounts on Product
401k match
Medical, Dental, Vision, and Life Insurance
HSA match
$1,000 Employee Referral Bonus
Clean Working Environment
Requirements
Who You Are
A bachelor’s degree in marketing or a related field is essential, with hands‑on experience in social media management.
A proactive, self‑driven individual who thrives in fast‑paced environments and is always looking for new ways to innovate and grow.
Excellent verbal and written communication skills.
Willingness to take on any task and be a team player.
In‑depth experience across social media platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) with a passion for staying ahead of the curve on industry trends and best practices.
You’re comfortable tracking key metrics and providing detailed reports that inform decision‑making, optimizing strategies for maximum impact.
Need to Have
Meticulous attention to detail with the ability to handle multiple projects simultaneously while maintaining accuracy and high standards.
Proven track record in successfully managing social media platforms and content creation for brands, with a focus on driving growth and engagement.
You have a passion for digital trends and can adapt quickly to the fast‑changing social media landscape, ensuring our content stays fresh and engaging.
Ability to adapt your writing to fit the tone and personality of each brand.
You are highly organized and proficient with Microsoft Office tools.
You bring a strong work ethic, a professional demeanor, and a can‑do attitude to every challenge, contributing to a positive team culture.
Nice to Have
Experience with photo editing in Adobe Suite.
Copywriting experience.
Experience in managing influencer relationships and campaigns, driving brand partnerships, and measuring influencer impact
Familiar with platforms such as Monday.com, Sprout Social, Sprout Social Influencer Marketing (previously known as Tagger).
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You’ll work closely with the Director of Marketing & Marketing Manager to execute the content calendar, assist in content creation, and help bring fresh, trend-forward ideas to the table, with a strong emphasis on TikTok. You’ll also support influencer initiatives and brand partnerships by helping identify creators, coordinating content, and ensuring strong social integration. This is a hands‑on role for someone who loves creating, testing, and iterating on content that drives engagement while contributing to meaningful influencer and brand collaborations. Some travel for events and brand activations may be required.
What You’ll Do
Execute the social media content calendar by scheduling and publishing posts across Instagram, Facebook, TikTok, Pinterest & YouTube for PBfit, Oatsome, BBF, Plant Junkie & Clean Crumbs.
Collaborate with the creative team to assist with weekly photoshoots, ensuring the production of high‑quality and brand‑aligned content.
Create and edit short‑form video content, with a strong focus on TikTok, including identifying and leveraging emerging trends.
Support content capture during photoshoots, events, and brand activations.
Craft compelling and social media copy that uses our brand tone of voice and drives engagement.
Respond to comments and direct messages on all social platforms.
Bring fresh, innovative ideas to the table that will boost engagement, drive brand awareness, and increase KPIs.
Manage influencer partnerships, including outreach, collaboration, and ensuring alignment with brand objectives.
Regularly monitor, analyze, and report on social media metrics, identifying insights to optimize campaign performance and improve KPIs.
Find effective brand partnerships and brand collaborations for social media.
Benefits Include
Opportunity for Advancement
12 Paid Holidays
PTO
Sick Days (separate from PTO)
Employee Discounts on Product
401k match
Medical, Dental, Vision, and Life Insurance
HSA match
$1,000 Employee Referral Bonus
Clean Working Environment
Requirements
Who You Are
A bachelor’s degree in marketing or a related field is essential, with hands‑on experience in social media management.
A proactive, self‑driven individual who thrives in fast‑paced environments and is always looking for new ways to innovate and grow.
Excellent verbal and written communication skills.
Willingness to take on any task and be a team player.
In‑depth experience across social media platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) with a passion for staying ahead of the curve on industry trends and best practices.
You’re comfortable tracking key metrics and providing detailed reports that inform decision‑making, optimizing strategies for maximum impact.
Need to Have
Meticulous attention to detail with the ability to handle multiple projects simultaneously while maintaining accuracy and high standards.
Proven track record in successfully managing social media platforms and content creation for brands, with a focus on driving growth and engagement.
You have a passion for digital trends and can adapt quickly to the fast‑changing social media landscape, ensuring our content stays fresh and engaging.
Ability to adapt your writing to fit the tone and personality of each brand.
You are highly organized and proficient with Microsoft Office tools.
You bring a strong work ethic, a professional demeanor, and a can‑do attitude to every challenge, contributing to a positive team culture.
Nice to Have
Experience with photo editing in Adobe Suite.
Copywriting experience.
Experience in managing influencer relationships and campaigns, driving brand partnerships, and measuring influencer impact
Familiar with platforms such as Monday.com, Sprout Social, Sprout Social Influencer Marketing (previously known as Tagger).
#J-18808-Ljbffr