Marketing Analytics Program Manager

Job Description An employer is looking for a Marketing Analytics Program Manager to lead Marketing Initiatives across CRM, Calendar, Channels and Media. As the marketing analytics PM, you are the ultimate owner of delivering cross-workstream initiatives based on key outcomes set by the leadership team. You will partner with leaders and other program managers across marketing, tech and finance to lead quick-turn workstreams that drive short-term sales growth initiatives, identifying cross-team dependencies, and driving teams to execution. You will run cross-functional meetings, track against the integrated marketing calendar, development timelines, business targets and take ownership of removing barriers to success. You will bring exceptional ability to create order from chaos, provide clarity on the problem, and steps needed to resolve. This role will work to surface and mitigate roadblocks and escalates to leadership for key decisions or support. Additional responsibilities will include:

Strategy & Planning

Aligns to key outcomes and milestones with strategic Managers/Directors

Drives cross-team planning of contingency plans against the Integrated marketing calendar.

Builds and maintains integrated program plan to account for both business and customer growth targets

Partner with other Program Managers to identify and elevate cross-program dependencies and risks

Delivery & Execution

Owns delivery and execution of contingency initiatives

Drives action & collaboration across multiple teams to achieve their target outcome

Gathers top-level scope and requirements in partnership with Product Teams

Coordinates cross-team ceremonies

Captures, tracks, and status out on top risks, actions, issues, and dependencies

Identify key decision points for escalation and maintains decision logs

Give regular updates to stakeholders and Marketing Leadership Team

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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Skills and Requirements

7-10 years experience in program/ project management in marketing/ analytics

Well versed in omnichannel data/ retail business dynamics and interdependencies of technology, marketing, and menu

Strong background in analytics and ability to deep dive on the data and story tell

Strong background in integrated marketing and driving sales initiatives

Experience leveraging CRM platforms, marketing channels, media, and calendar teams

Experience evaluating sales forecasts and data as it relates to marketing campaigns

QSR or retail industry experience Data analysis skills

Experience with calendar teams to manage marketing initiatives

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