Campaign Manager
Yes Energy, Boulder, CO, United States
Campaign Manager
The electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry‑leading electric power trading analytics software provides real‑time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real‑time trading decisions and mid‑to‑long‑term investment decisions that keep utility prices low, support the energy transition, and keep the grid running. It’s both challenging work and work with a purpose.
Position Summary Yes Energy is looking for a Campaign Manager to join our marketing team and drive pipeline across a defined set of market segments. This is a role for someone who brings both strategic thinking and strong execution: you will develop the approach for your campaigns, build and run them, and refine them based on the data.
Salary range: $85,000 - $95,000
Location: Hybrid (Boulder, CO) – 2 days in the office
Full-time
Reporting to: Director of Demand Generation
Applicants must be authorized to work in the United States without the need for visa sponsorship
Primary Responsibilities
Campaign Strategy : Plan and run campaigns for assigned segments, developing the approach from initial concept through launch and ongoing optimization.
Execution & Channel Mix : Manage audience selection, messaging, and channel mix, ensuring optimal timing for maximum engagement.
Performance Monitoring : Closely monitor campaign performance and make data‑driven adjustments to improve ROI and lead quality.
Email Marketing & Copywriting : Write compelling email copy and manage outreach sequences within a sales engagement platform.
Marketing Automation : Build and manage campaigns within HubSpot, ensuring technical accuracy and proper lead routing.
Cross‑functional Collaboration : Work closely with sales teams on coordinated outreach programs and align with product teams on key messaging.
Pipeline Growth : Contribute to broader demand generation planning to meet both new logo and account expansion goals.
Minimum Qualifications
3-5 years of experience in marketing, with a focus on campaign management or demand generation.
High proficiency in HubSpot (or similar marketing automation tools) and Salesforce.
Experience using platforms like SalesLoft, Outreach, or Apollo to write and manage outreach sequences.
Analytical mindset with the ability to work with marketing performance data and draw clear, actionable conclusions.
Strong written communication skills, particularly for high‑conversion email and outreach copy.
Key Competencies & Preferred Qualifications
Strategic Thinking : Comes to the table with a point of view on how a campaign should work, focusing on outcomes rather than just execution.
Ownership & Initiative : Organized and able to manage multiple programs simultaneously; takes accountability for results and iteration.
Stakeholder Focus : Thinks about what a program is designed to achieve for the customer and the business, adjusting when something is not working.
Effective Communication : Collaborative across marketing, sales, and product teams; able to articulate campaign goals and results clearly.
Problem Solving : A bias toward action and iteration, identifying and resolving bottlenecks in the lead generation process.
Preferred Experience : Background in B2B SaaS, experience with account‑based marketing (ABM) programs, and familiarity with event/webinar management.
Compensation and Benefits We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401(k) plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.
At Yes Energy, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Equal Employment Opportunity Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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Position Summary Yes Energy is looking for a Campaign Manager to join our marketing team and drive pipeline across a defined set of market segments. This is a role for someone who brings both strategic thinking and strong execution: you will develop the approach for your campaigns, build and run them, and refine them based on the data.
Salary range: $85,000 - $95,000
Location: Hybrid (Boulder, CO) – 2 days in the office
Full-time
Reporting to: Director of Demand Generation
Applicants must be authorized to work in the United States without the need for visa sponsorship
Primary Responsibilities
Campaign Strategy : Plan and run campaigns for assigned segments, developing the approach from initial concept through launch and ongoing optimization.
Execution & Channel Mix : Manage audience selection, messaging, and channel mix, ensuring optimal timing for maximum engagement.
Performance Monitoring : Closely monitor campaign performance and make data‑driven adjustments to improve ROI and lead quality.
Email Marketing & Copywriting : Write compelling email copy and manage outreach sequences within a sales engagement platform.
Marketing Automation : Build and manage campaigns within HubSpot, ensuring technical accuracy and proper lead routing.
Cross‑functional Collaboration : Work closely with sales teams on coordinated outreach programs and align with product teams on key messaging.
Pipeline Growth : Contribute to broader demand generation planning to meet both new logo and account expansion goals.
Minimum Qualifications
3-5 years of experience in marketing, with a focus on campaign management or demand generation.
High proficiency in HubSpot (or similar marketing automation tools) and Salesforce.
Experience using platforms like SalesLoft, Outreach, or Apollo to write and manage outreach sequences.
Analytical mindset with the ability to work with marketing performance data and draw clear, actionable conclusions.
Strong written communication skills, particularly for high‑conversion email and outreach copy.
Key Competencies & Preferred Qualifications
Strategic Thinking : Comes to the table with a point of view on how a campaign should work, focusing on outcomes rather than just execution.
Ownership & Initiative : Organized and able to manage multiple programs simultaneously; takes accountability for results and iteration.
Stakeholder Focus : Thinks about what a program is designed to achieve for the customer and the business, adjusting when something is not working.
Effective Communication : Collaborative across marketing, sales, and product teams; able to articulate campaign goals and results clearly.
Problem Solving : A bias toward action and iteration, identifying and resolving bottlenecks in the lead generation process.
Preferred Experience : Background in B2B SaaS, experience with account‑based marketing (ABM) programs, and familiarity with event/webinar management.
Compensation and Benefits We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401(k) plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.
At Yes Energy, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Equal Employment Opportunity Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
#J-18808-Ljbffr