Membership & Marketing Manager
Tacoma Yacht Club, Tacoma, WA, United States
About Tacoma Yacht Club
Established in 1889, the Tacoma Yacht Club (TYC) is a premier private yacht club located on Commencement Bay in Tacoma, Washington. With a membership of approximately 1,500 individuals, TYC offers a rich maritime tradition, a vibrant social calendar, and exceptional facilities, including a 290+ slip sheltered marina, multiple outstations, and a modern clubhouse with panoramic views of the Olympic Mountains and Mount Rainier. The club is renowned for its active cruising and racing programs, junior sailing initiatives, and community outreach efforts.
The Opportunity This is a high-visibility, strategic role reporting directly to the General Manager. You’ll own the full membership lifecycle — from first impression through long-term engagement — and lead all marketing and communications efforts for a club with approximately 1,500 members and a 290+ slip marina on Commencement Bay.
Position Summary The Membership & Marketing Manager is responsible for driving membership growth and engagement through targeted recruitment strategies, personalized onboarding, retention programs, and effective communication. This strategic, high-impact position collaborates closely with the Membership Committee and other departments to foster a thriving, active club culture.
Key Responsibilities New Member Recruitment
Develop and execute strategic membership campaigns targeting qualified prospects (e.g., boaters, community leaders, young professionals, and families)
Represent TYC at external events, regattas, community functions, and civic organizations to raise brand awareness and cultivate potential members
Build referral and ambassador programs to engage current members in recruitment
Respond promptly and professionally to all membership inquiries and tours
Manage application process, approvals, waitlists, and category quotas
New Member Onboarding
Design a structured onboarding process, including welcome packets, club orientation, and introductions to committees or interest groups
Assign onboarding mentors or "member ambassadors" to foster early connections
Track early participation and proactively engage with new members in their first 12 months
Member Retention
Analyze member engagement and identify at-risk members using usage data and feedback tools
Conduct exit interviews and implement retention initiatives (e.g., loyalty events, milestone recognition, targeted outreach)
Work with department heads to promote activities that resonate with key member segments (e.g., families, racers, cruisers, social members)
Serve as a liaison and manage specific member committees to ensure members' interests are consistently addressed
Lead periodic satisfaction surveys and deliver actionable insights
Marketing & Communications
Oversee club branding, public image, and messaging across all platforms
Manage website content, app, social media, digital newsletters, and club publications
Create targeted communications tailored to prospective, new, and long-standing members
Produce promotional materials, video content, and storytelling that highlight club amenities and member experiences
Collaboration & Reporting
Partner with the Membership Committee to set growth goals and review marketing plans
Coordinate with Events & Entertainment, Food & Beverage, Outstation, and Cruising committees to align messaging and maximize program participation
Provide monthly analytics on membership trends, campaign effectiveness, retention rates, and engagement metrics
Qualifications
3+ years of experience in membership development, marketing, or hospitality leadership
Demonstrated success in recruiting and retaining members or customers in a private club or luxury service environment
Proficient in CRM systems, digital marketing tools, and Microsoft Office Suite
Excellent interpersonal, writing, and public speaking skills
Energetic, enthusiastic, and service-oriented; passionate about delivering high-quality member experiences
Strong prioritization, planning, and organizational skills
Preferred Qualifications
Bachelor's degree in marketing, communications, hospitality, or a related field
Private club, yacht club, or membership organization experience a plus
Passion/knowledge for boating, yachting, or waterfront communities is a plus
Experience with Jonas Club Management Software or similar
CMAA membership or CCM designation a plus
Why Join Us?
Shape the future of a 135-year legacy club with a growing and engaged membership base
Lead creative marketing initiatives in a collaborative, high-quality environment
Full benefits package including health insurance, retirement plan, paid time off, and potential club privileges
Job Details Type: Full-time, Salary
Pay: $90,000–$100,000 DOE, bonus potential
Location: On-site — Tacoma, WA
Schedule: Tuesday–Saturday, additional weekends as needed
Benefits
Medical, dental, and basic life insurance
401(k) plan with employer match
Paid vacation and sick leave
Employee meals
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Tacoma Yacht Club provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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The Opportunity This is a high-visibility, strategic role reporting directly to the General Manager. You’ll own the full membership lifecycle — from first impression through long-term engagement — and lead all marketing and communications efforts for a club with approximately 1,500 members and a 290+ slip marina on Commencement Bay.
Position Summary The Membership & Marketing Manager is responsible for driving membership growth and engagement through targeted recruitment strategies, personalized onboarding, retention programs, and effective communication. This strategic, high-impact position collaborates closely with the Membership Committee and other departments to foster a thriving, active club culture.
Key Responsibilities New Member Recruitment
Develop and execute strategic membership campaigns targeting qualified prospects (e.g., boaters, community leaders, young professionals, and families)
Represent TYC at external events, regattas, community functions, and civic organizations to raise brand awareness and cultivate potential members
Build referral and ambassador programs to engage current members in recruitment
Respond promptly and professionally to all membership inquiries and tours
Manage application process, approvals, waitlists, and category quotas
New Member Onboarding
Design a structured onboarding process, including welcome packets, club orientation, and introductions to committees or interest groups
Assign onboarding mentors or "member ambassadors" to foster early connections
Track early participation and proactively engage with new members in their first 12 months
Member Retention
Analyze member engagement and identify at-risk members using usage data and feedback tools
Conduct exit interviews and implement retention initiatives (e.g., loyalty events, milestone recognition, targeted outreach)
Work with department heads to promote activities that resonate with key member segments (e.g., families, racers, cruisers, social members)
Serve as a liaison and manage specific member committees to ensure members' interests are consistently addressed
Lead periodic satisfaction surveys and deliver actionable insights
Marketing & Communications
Oversee club branding, public image, and messaging across all platforms
Manage website content, app, social media, digital newsletters, and club publications
Create targeted communications tailored to prospective, new, and long-standing members
Produce promotional materials, video content, and storytelling that highlight club amenities and member experiences
Collaboration & Reporting
Partner with the Membership Committee to set growth goals and review marketing plans
Coordinate with Events & Entertainment, Food & Beverage, Outstation, and Cruising committees to align messaging and maximize program participation
Provide monthly analytics on membership trends, campaign effectiveness, retention rates, and engagement metrics
Qualifications
3+ years of experience in membership development, marketing, or hospitality leadership
Demonstrated success in recruiting and retaining members or customers in a private club or luxury service environment
Proficient in CRM systems, digital marketing tools, and Microsoft Office Suite
Excellent interpersonal, writing, and public speaking skills
Energetic, enthusiastic, and service-oriented; passionate about delivering high-quality member experiences
Strong prioritization, planning, and organizational skills
Preferred Qualifications
Bachelor's degree in marketing, communications, hospitality, or a related field
Private club, yacht club, or membership organization experience a plus
Passion/knowledge for boating, yachting, or waterfront communities is a plus
Experience with Jonas Club Management Software or similar
CMAA membership or CCM designation a plus
Why Join Us?
Shape the future of a 135-year legacy club with a growing and engaged membership base
Lead creative marketing initiatives in a collaborative, high-quality environment
Full benefits package including health insurance, retirement plan, paid time off, and potential club privileges
Job Details Type: Full-time, Salary
Pay: $90,000–$100,000 DOE, bonus potential
Location: On-site — Tacoma, WA
Schedule: Tuesday–Saturday, additional weekends as needed
Benefits
Medical, dental, and basic life insurance
401(k) plan with employer match
Paid vacation and sick leave
Employee meals
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Tacoma Yacht Club provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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