Digital Marketing Specialist New NC Remote

Location: Hybrid, with travel required to the Greensboro, NC Corporate Office Digital Marketing Specialist | Position Summary The Digital Marketing Specialist plays a crucial role in managing and enhancing Hawthorne’s digital presence across multiple platforms. The position supports the execution, optimization, and performance tracking of online marketing efforts, including website management, search engine marketing, social media strategy, search engine optimization, and analytics reporting. It partners closely with Marketing, Operations, and external vendor partners to ensure a consistent, data‑driven, brand‑aligned digital experience across all Hawthorne communities. Digital Marketing Specialist | Job Functions Website and SEO Management Oversee performance, content, and ongoing updates of community websites to ensure accuracy, accessibility, and engagement Implement on‑page SEO best practices, including metadata, keyword integration, and image optimization Partner with vendors to support new website launches, floor plan updates, and user experience enhancements Audit and report on website performance metrics, including speed, engagement, and lead conversion Manage domains, troubleshoot issues, and maintain website functionality across platforms Maintain and organize digital assets, including photography, videos, and community content Ensure all digital content meets accessibility standards and fair housing compliance Digital Asset and Ticket Management Manage incoming requests through the marketing ticket system Monitor, prioritize, and respond to requests in a timely and organized manner Coordinate with internal teams and vendors to execute updates and resolve issues Support content updates, asset requests, and digital troubleshooting across communities Search Engine Marketing and Advertising Support the setup, monitoring, and optimization of paid search and social campaigns Review ad creative, copy, and budget pacing to ensure alignment with marketing goals Partner with leadership and vendors to analyze campaign performance and adjust strategies Assist in driving qualified traffic and improving lead generation across digital channels Analytics and Reporting Prepare recurring reports and dashboards to track digital performance Monitor key performance indicators, including website conversions, ad performance, SEO visibility, and online reputation Identify trends and provide actionable insights to improve ROI and consistency Utilize tools such as GA4 and Looker Studio to analyze and present performance data CRM and Funnel Performance (Knock) Analyze lead funnel performance to identify trends by source, campaign, and property Provide recommendations to improve lead quality and conversion rates Integrate CRM insights with website and advertising data for full‑funnel visibility Monitor lead flow and recommend optimizations to improve overall performance Cross‑Functional Collaboration Partner with Operations and Regional Managers to ensure community‑level initiatives are accurately represented online Support new community launches and takeovers with timely digital activations Maintain alignment with Hawthorne’s brand standards and digital strategy Collaborate across departments to drive consistency and execution Education, Experience, and Qualifications Education: Bachelor’s degree in Marketing, Communications, Business, or related field preferred Experience: Two to four years of experience in digital marketing, preferably within multifamily or property management. Experience working with SEO, Google Ads, and website CMS platforms such as RentCafe, Resi, or WordPress. Strong analytical experience with tools such as Google Analytics (GA4) and Looker Studio. Proven ability to interpret data and provide actionable recommendations. Experience managing multiple priorities in a fast‑paced environment. Skills: Strong attention to detail, organization, time management, effective written and verbal communication, collaborative mindset, strong project management, and problem‑solving abilities. Preferred: Familiarity with multifamily platforms such as Reputation.com, Yardi, Engrain; experience with paid social campaigns; understanding of UX and UI principles; creative eye for digital content, copywriting, and brand storytelling. Reports To Director of Digital Marketing Benefits Personal & Financial Benefits Starts with 22 days of vacation, sick, and personal time Enjoy 16 hours of paid volunteer time annually 10 paid holidays + 1 floating holiday of your choice 8 hours off to celebrate your birthday Company 401(k) match Financial wellness reimbursement resources Referral bonuses Exclusive discounts at over 1 million retailers and Hawthorne guest suite discounts Personal & Professional Development Comprehensive onboarding support Ongoing learning tailored training programs Education reimbursement Medical & vision comprehensive plans Dental and life insurance 100% company‑paid coverage Paid family leave (maternity, paternity, adoption) 24/7/365 telehealth access Wellness incentives Long‑term disability plan Leave bank for medical emergencies or natural disasters Fitness reimbursement Mental wellness tools (free premium subscriptions) New parent perk (one year of free diapers) About Hawthorne Hawthorne Residential Partners is a leading multifamily real‑estate management company headquartered in Greensboro, NC. We manage more than 64,000 apartment homes across 275+ properties and oversee $12.5+ billion in assets throughout the Southeast, Florida, and Texas. Hawthorne is nationally recognized for operational excellence and resident satisfaction, ranked #1 in resident satisfaction among NMHC Top 50 Managers. Guided by our “Live It” culture, we are committed to delivering exceptional living experiences through thoughtful execution and strong performance at every level of the organization. Hawthorne is an equal opportunity employer. #J-18808-Ljbffr