Vice President B2B Marketing (Remote)
Jobgether, Olympia, WA, United States
We are currently looking for a VP, B2B Marketing - REMOTE. In this strategic and execution-oriented role, you will drive demand, market adoption, and revenue growth across employer and health plan segments. As a critical member of the marketing leadership team, your focus will be on developing and executing integrated marketing strategies that position essential solutions for improving population health. You will collaborate closely with Sales, Client Relations, Product, and Growth Operations to accelerate pipeline and deepen client adoption. Your understanding of healthcare buyers will enable you to build scalable programs that translate complex value propositions into compelling narratives.
Accountabilities
Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and revenue goals across employer and payer markets
Segment target audiences and tailor go-to-market strategies accordingly
Establish positioning and messaging that articulates clinical, financial, and experiential value
Leverage marketing analytics to track marketing initiative ROI and adjust GTM strategies
Build and scale multi-channel demand generation programs
Optimize marketing funnel performance, including conversion and attribution
Design and execute account-based marketing strategies for strategic accounts
Partner with Sales to support complex buying cycles
Develop sales enablement tools and content to influence stakeholders
Translate product capabilities into clear, differentiated value propositions
Build and lead a high-performing B2B marketing organization
Establish KPIs and marketing analytics to drive data-informed decisions
Manage budget allocation to maximize ROI across channels
Requirements
12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
Proven success in B2B marketing, preferably targeting health plans or employers
Strong track record of driving measurable pipeline and revenue growth
Experience launching new products and scaling revenue
Familiarity with supplemental benefits, digital health, or population health solutions
Expertise in demand generation and integrated marketing strategy
Strong understanding of healthcare economics and buyer personas
Exceptional storytelling ability to translate clinical and financial value
Data-driven mindset with experience in marketing analytics
Strong executive presence and ability to influence stakeholders
Benefits
Competitive salary package
Bonus potential based on performance
Comprehensive medical, dental, and vision insurance
401k plan with company match
Generous paid time off policy
Free gym membership to over 13,000 fitness locations in the US
A diverse and inclusive work environment
Opportunities for professional growth and development
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Accountabilities
Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and revenue goals across employer and payer markets
Segment target audiences and tailor go-to-market strategies accordingly
Establish positioning and messaging that articulates clinical, financial, and experiential value
Leverage marketing analytics to track marketing initiative ROI and adjust GTM strategies
Build and scale multi-channel demand generation programs
Optimize marketing funnel performance, including conversion and attribution
Design and execute account-based marketing strategies for strategic accounts
Partner with Sales to support complex buying cycles
Develop sales enablement tools and content to influence stakeholders
Translate product capabilities into clear, differentiated value propositions
Build and lead a high-performing B2B marketing organization
Establish KPIs and marketing analytics to drive data-informed decisions
Manage budget allocation to maximize ROI across channels
Requirements
12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
Proven success in B2B marketing, preferably targeting health plans or employers
Strong track record of driving measurable pipeline and revenue growth
Experience launching new products and scaling revenue
Familiarity with supplemental benefits, digital health, or population health solutions
Expertise in demand generation and integrated marketing strategy
Strong understanding of healthcare economics and buyer personas
Exceptional storytelling ability to translate clinical and financial value
Data-driven mindset with experience in marketing analytics
Strong executive presence and ability to influence stakeholders
Benefits
Competitive salary package
Bonus potential based on performance
Comprehensive medical, dental, and vision insurance
401k plan with company match
Generous paid time off policy
Free gym membership to over 13,000 fitness locations in the US
A diverse and inclusive work environment
Opportunities for professional growth and development
#J-18808-Ljbffr