Senior Web Content Strategist
Royal Caribbean Group, Miami, FL, United States
Senior Web Content Strategist
The Royal Caribbean Group’s Global Ecommerce Team seeks a full‑time Senior Web Content Strategist to report to the Senior Manager, Global Promotions & Merchandising Strategy. This onsite role is based in Miami, Florida and does not offer work authorization sponsorship.
Position Summary
Join Royal Caribbean’s eCommerce team as aSeniorProducer,WebContent, responsible for shaping and delivering compellinge‑commercecontent and digital marketing strategies that inspire guests and clearly communicate brand and product value. In this role, you’llleverageinsights from business, consumer, and web analytics partners to develop engaging,high‑impactweb content and storytelling that drives qualified new traffic and supportsstop‑tier,go‑to‑marketproduct launches. You willownlong‑termweb content strategy by balancing data and insights, platform capabilities, design principles, and customer needs. Partnering closely withcross‑functionalteams, you’llensureproducts continue to perform across the sitepost‑launch, are properly merchandised within relevant content experiences, and are supported throughout the guest’scruise‑shoppingjourney through innovative content types and ideas.
Responsibilities
Develop, build, and publish content for new and existing marketing campaigns using Adobe Experience Manager (AEM) components, templates, and publishing systems.
Ensure content accuracy and consistency across multiple landing pages and experiences.
Ownday‑to‑daycontent publishing operations, including troubleshooting issues and maintainingquality standards.
Conduct regular content audits to ensure relevancy, accuracy, and alignment with brand and business goals.
Manage projects, tasks, timelines, andcross‑teamdependencies using Jira.
Maintain a deep understanding of site architecture, digital assets, and product content across the web ecosystem.
Partner with internal stakeholders to supportgo‑to‑marketinitiatives, ensuringtimelyandaccurateexecution across channels.
Supportdeploymentcontent updates and ongoing merchandising enhancements across the site.
Collaborate with SEO/AEO agencies to collect requirements and implement best practices.
Manage project and ticket timelines, proactively communicating progress, risks, and requirements to stakeholders.
Provide backup support for recurring promotions andalways‑onsite campaigns.
Apply acustomer‑centric,data‑driven, anddetail‑orientedapproach to content creation and optimisation.
Continuously evaluate and improve product content to support performance and businessobjectives.
Identifyopportunities to streamline content creation, workflows, and deployment processes to improve efficiency.
Maintain clear documentation of content workflows, optimisations, and process improvements.
Coordinate content reviews, manage feedback cycles, and oversee final approvals.
Collaborate with UX and Design teams to enhance and developnew contentand merchandising presentations.
Analyse content performance and propose future opportunities for content, design, and experience improvements.
Review and update legal documentation and initiatives within the legal microsite as needed.
Qualifications
Bachelor’s degree in digital marketing, communications, programming, ora relateddiscipline, or equivalent professional experience.
3–4 years of experience managing andoptimizingdigital content across web, landing pages, email, mobile, orcampaign‑drivenexperiences.
Demonstratedproficiencyin content analysis and optimization, using data, performance metrics, and user feedback to inform decisions.
Working knowledge of user experience principles and how content supports conversion, merchandising, and digital sales performance.
Hands‑onexperience working within a content management system; ability to execute independently and within established frameworks (2+ years).
Solid understanding of digital marketing and content best practices, with the ability to translate marketingobjectivesinto effective online experiences.
Experience supportingQAefforts, including creation and execution of test plans and validation of content and functionality.
Technical aptitude toidentifyissues, document requirements, and partner effectively with development and platform teams.
Strong organizational and prioritization skills, with the ability to manage multiple workstreams in a fast‑pacedenvironment.
Proven ability to collaboratecross‑functionallyand communicate clearly with stakeholders at varying levels.
High attention to detail with a consistent focus on accuracy, brand standards, andexecutionexcellence.
Power Skills
Action Oriented
Communicates Effectively
Drives Results
Situational Adaptability
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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The Royal Caribbean Group’s Global Ecommerce Team seeks a full‑time Senior Web Content Strategist to report to the Senior Manager, Global Promotions & Merchandising Strategy. This onsite role is based in Miami, Florida and does not offer work authorization sponsorship.
Position Summary
Join Royal Caribbean’s eCommerce team as aSeniorProducer,WebContent, responsible for shaping and delivering compellinge‑commercecontent and digital marketing strategies that inspire guests and clearly communicate brand and product value. In this role, you’llleverageinsights from business, consumer, and web analytics partners to develop engaging,high‑impactweb content and storytelling that drives qualified new traffic and supportsstop‑tier,go‑to‑marketproduct launches. You willownlong‑termweb content strategy by balancing data and insights, platform capabilities, design principles, and customer needs. Partnering closely withcross‑functionalteams, you’llensureproducts continue to perform across the sitepost‑launch, are properly merchandised within relevant content experiences, and are supported throughout the guest’scruise‑shoppingjourney through innovative content types and ideas.
Responsibilities
Develop, build, and publish content for new and existing marketing campaigns using Adobe Experience Manager (AEM) components, templates, and publishing systems.
Ensure content accuracy and consistency across multiple landing pages and experiences.
Ownday‑to‑daycontent publishing operations, including troubleshooting issues and maintainingquality standards.
Conduct regular content audits to ensure relevancy, accuracy, and alignment with brand and business goals.
Manage projects, tasks, timelines, andcross‑teamdependencies using Jira.
Maintain a deep understanding of site architecture, digital assets, and product content across the web ecosystem.
Partner with internal stakeholders to supportgo‑to‑marketinitiatives, ensuringtimelyandaccurateexecution across channels.
Supportdeploymentcontent updates and ongoing merchandising enhancements across the site.
Collaborate with SEO/AEO agencies to collect requirements and implement best practices.
Manage project and ticket timelines, proactively communicating progress, risks, and requirements to stakeholders.
Provide backup support for recurring promotions andalways‑onsite campaigns.
Apply acustomer‑centric,data‑driven, anddetail‑orientedapproach to content creation and optimisation.
Continuously evaluate and improve product content to support performance and businessobjectives.
Identifyopportunities to streamline content creation, workflows, and deployment processes to improve efficiency.
Maintain clear documentation of content workflows, optimisations, and process improvements.
Coordinate content reviews, manage feedback cycles, and oversee final approvals.
Collaborate with UX and Design teams to enhance and developnew contentand merchandising presentations.
Analyse content performance and propose future opportunities for content, design, and experience improvements.
Review and update legal documentation and initiatives within the legal microsite as needed.
Qualifications
Bachelor’s degree in digital marketing, communications, programming, ora relateddiscipline, or equivalent professional experience.
3–4 years of experience managing andoptimizingdigital content across web, landing pages, email, mobile, orcampaign‑drivenexperiences.
Demonstratedproficiencyin content analysis and optimization, using data, performance metrics, and user feedback to inform decisions.
Working knowledge of user experience principles and how content supports conversion, merchandising, and digital sales performance.
Hands‑onexperience working within a content management system; ability to execute independently and within established frameworks (2+ years).
Solid understanding of digital marketing and content best practices, with the ability to translate marketingobjectivesinto effective online experiences.
Experience supportingQAefforts, including creation and execution of test plans and validation of content and functionality.
Technical aptitude toidentifyissues, document requirements, and partner effectively with development and platform teams.
Strong organizational and prioritization skills, with the ability to manage multiple workstreams in a fast‑pacedenvironment.
Proven ability to collaboratecross‑functionallyand communicate clearly with stakeholders at varying levels.
High attention to detail with a consistent focus on accuracy, brand standards, andexecutionexcellence.
Power Skills
Action Oriented
Communicates Effectively
Drives Results
Situational Adaptability
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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