Senior Product Marketing Manager (Loyalty & Lifecycle | Consumer Tech | Remote)
Trident Consulting, San Francisco, CA, United States
About the Role We are seeking a highly strategic and execution-driven Senior Product Marketing Manager to support a leading consumer technology organization focused on building deeper customer relationships through loyalty, engagement, and lifecycle marketing .
This team is evolving beyond traditional transactional rewards to create meaningful, emotionally resonant customer experiences that drive long-term engagement and brand affinity. This role will play a critical part in shaping and executing strategies that increase customer frequency, retention, and lifetime value .
You will work cross-functionally with Product, Business, Research, and Marketing teams to bring innovative loyalty and engagement initiatives to life.
Key Responsibilities Lead the development and execution of go-to-market (GTM) strategies for loyalty programs, product launches, and new feature rollouts
Design and implement comprehensive loyalty and lifecycle marketing strategies that drive customer engagement, retention, and lifetime value
Own both inbound and outbound marketing initiatives , optimizing the customer journey from awareness to active engagement
Develop and test innovative loyalty program concepts that go beyond traditional rewards to build deeper emotional connections with users
Leverage customer insights, behavioral data, and research to understand engagement drivers and inform marketing strategies
Track, analyze, and optimize campaign performance using key metrics such as engagement, adoption, retention, and customer frequency
Partner closely with Product, Sales, Analytics, Research, and Design teams to shape strategy and drive execution
Act as the voice of the customer , ensuring all programs and messaging resonate with user needs while delivering measurable business outcomes
Tackle ambiguous business problems with a strategic mindset, developing recommendations to evolve loyalty and engagement strategies
Operate independently with minimal supervision, managing projects end-to-end in a fast-paced environment
Required Qualifications 5+ years of marketing experience , with a strong focus on product, growth, or lifecycle marketing
Minimum 2+ years of experience in loyalty, retention, or customer engagement programs
Proven track record of designing and executing marketing strategies that drive measurable business outcomes
Experience working in consumer (B2C) technology environments (B2B experience is a plus)
Strong analytical mindset with the ability to balance data-driven insights and customer understanding
Excellent written and verbal communication skills , with the ability to influence cross-functional stakeholders
Ability to work independently , manage ambiguity, and deliver results in a fast-paced environment
Preferred Qualifications Experience working at top-tier technology companies (e.g., FAANG or similar environments)
Background in growth, CRM, lifecycle, or retention marketing
Experience applying behavioral psychology and customer insights to create impactful marketing experiences
Strong cross-functional collaboration experience with Product and Engineering teams
Additional Requirements Portfolio or examples of prior marketing work must be included at the top of the resume
Ability to work 40 hours per week
Work Setup Remote role (open to candidates across U.S. time zones)
If you are interested, email your resume to vigneshr@tridentconsultinginc.com
About Trident Consulting Trident Consulting is an award-winning staffing and consulting firm headquartered in San Ramon, CA. Since 2005, we’ve partnered with Fortune 500 and high-growth companies to deliver high-quality talent across technology, engineering, business operations, and professional services.
We specialize in contract, contract-to-hire, and direct hire placements, supporting roles across IT, data & analytics, cloud, cybersecurity, finance & accounting, HR, operations, and more. With a strong focus on hard-to-fill and niche positions, our global recruiting engine enables us to deliver speed, quality, and scale.
#LoyaltyMarketing #RetentionMarketing #LifecycleMarketing #CRMMarketing #CustomerEngagement #B2CMarketing #ConsumerTech #DigitalMarketing #GrowthMarketing #ProductMarketing #CustomerInsights #DataDrivenMarketing #MarketingStrategy #BehavioralMarketing #CampaignManagement
#J-18808-Ljbffr
This team is evolving beyond traditional transactional rewards to create meaningful, emotionally resonant customer experiences that drive long-term engagement and brand affinity. This role will play a critical part in shaping and executing strategies that increase customer frequency, retention, and lifetime value .
You will work cross-functionally with Product, Business, Research, and Marketing teams to bring innovative loyalty and engagement initiatives to life.
Key Responsibilities Lead the development and execution of go-to-market (GTM) strategies for loyalty programs, product launches, and new feature rollouts
Design and implement comprehensive loyalty and lifecycle marketing strategies that drive customer engagement, retention, and lifetime value
Own both inbound and outbound marketing initiatives , optimizing the customer journey from awareness to active engagement
Develop and test innovative loyalty program concepts that go beyond traditional rewards to build deeper emotional connections with users
Leverage customer insights, behavioral data, and research to understand engagement drivers and inform marketing strategies
Track, analyze, and optimize campaign performance using key metrics such as engagement, adoption, retention, and customer frequency
Partner closely with Product, Sales, Analytics, Research, and Design teams to shape strategy and drive execution
Act as the voice of the customer , ensuring all programs and messaging resonate with user needs while delivering measurable business outcomes
Tackle ambiguous business problems with a strategic mindset, developing recommendations to evolve loyalty and engagement strategies
Operate independently with minimal supervision, managing projects end-to-end in a fast-paced environment
Required Qualifications 5+ years of marketing experience , with a strong focus on product, growth, or lifecycle marketing
Minimum 2+ years of experience in loyalty, retention, or customer engagement programs
Proven track record of designing and executing marketing strategies that drive measurable business outcomes
Experience working in consumer (B2C) technology environments (B2B experience is a plus)
Strong analytical mindset with the ability to balance data-driven insights and customer understanding
Excellent written and verbal communication skills , with the ability to influence cross-functional stakeholders
Ability to work independently , manage ambiguity, and deliver results in a fast-paced environment
Preferred Qualifications Experience working at top-tier technology companies (e.g., FAANG or similar environments)
Background in growth, CRM, lifecycle, or retention marketing
Experience applying behavioral psychology and customer insights to create impactful marketing experiences
Strong cross-functional collaboration experience with Product and Engineering teams
Additional Requirements Portfolio or examples of prior marketing work must be included at the top of the resume
Ability to work 40 hours per week
Work Setup Remote role (open to candidates across U.S. time zones)
If you are interested, email your resume to vigneshr@tridentconsultinginc.com
About Trident Consulting Trident Consulting is an award-winning staffing and consulting firm headquartered in San Ramon, CA. Since 2005, we’ve partnered with Fortune 500 and high-growth companies to deliver high-quality talent across technology, engineering, business operations, and professional services.
We specialize in contract, contract-to-hire, and direct hire placements, supporting roles across IT, data & analytics, cloud, cybersecurity, finance & accounting, HR, operations, and more. With a strong focus on hard-to-fill and niche positions, our global recruiting engine enables us to deliver speed, quality, and scale.
#LoyaltyMarketing #RetentionMarketing #LifecycleMarketing #CRMMarketing #CustomerEngagement #B2CMarketing #ConsumerTech #DigitalMarketing #GrowthMarketing #ProductMarketing #CustomerInsights #DataDrivenMarketing #MarketingStrategy #BehavioralMarketing #CampaignManagement
#J-18808-Ljbffr