Account Executive - Media Relations
The deFIANT, West Hollywood, CA, United States
The deFIANT is a cutting-edge agency that integrates marketing, communications, creative direction, and multidisciplinary production to craft unique brand experiences. Composed of marketers, storytellers, designers, and innovators, the agency prioritizes collaboration to deliver outstanding results. Founded by Michelle Steinberg, a seasoned marketing and media relations expert with over 25 years of experience, The deFIANT is known for shaping consumer perceptions across various industries. The team's forward-thinking approach and expertise in influencer marketing, brand strategy, and experiential activations set them apart as leaders in the industry.
Role Description
The Account Executive for Media Relations will play an integral role in managing client accounts and shaping brand narratives in alignment with client goals. Responsibilities include overseeing day-to-day client communication, developing and executing media relations strategies, building strong relationships with media outlets, and assisting in the execution of social and digital media campaigns.
This is a full-time, on-site position located in West Hollywood, CA.
Qualifications and Skills
At least two (2) or more years of relevant experience in PR at an agency or in-house, with beauty, fashion, and luxury industries
Bachelor’s degree in communications, journalism, marketing or related field
Strong time management, organizational skills and attention to detail is a must
Proven experience building and maintaining strong relationships with editors and key media contacts across print, digital, and broadcast
Strong writing skills with the ability to craft compelling pitches, press materials, and client communications
Demonstrated success securing media placements and managing outreach across multiple clients simultaneously
Ability to think strategically while executing quickly in a fast-paced agency environment
Proficiency in tools such as Muck Rack, Canva, Google Suite, and media monitoring platforms
Key Responsibilities
Lead day-to-day media relations efforts across a portfolio of clients in fashion, beauty, and lifestyle
Develop creative, timely pitch angles tied to trends, cultural moments, and seasonal opportunities
Build and maintain targeted media lists and continuously expand press relationships
Secure high-impact coverage across digital, print, and broadcast outlets
Manage incoming media requests, product send-outs, and sample trafficking
Draft and edit press materials including pitches, press releases, media alerts, and briefing documents
Assist in planning and executing press events, brand activations, and media previewsMonitor coverage, compile press reports, and track campaign performance
Collaborate cross-functionally with internal teams on integrated campaigns
Compensation and Benefits
Salary Range: $65,000 - $70,000
Health insurance coverage
Paid time off (PTO) and sick days
Hybrid schedule with work-from-home Fridays
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Role Description
The Account Executive for Media Relations will play an integral role in managing client accounts and shaping brand narratives in alignment with client goals. Responsibilities include overseeing day-to-day client communication, developing and executing media relations strategies, building strong relationships with media outlets, and assisting in the execution of social and digital media campaigns.
This is a full-time, on-site position located in West Hollywood, CA.
Qualifications and Skills
At least two (2) or more years of relevant experience in PR at an agency or in-house, with beauty, fashion, and luxury industries
Bachelor’s degree in communications, journalism, marketing or related field
Strong time management, organizational skills and attention to detail is a must
Proven experience building and maintaining strong relationships with editors and key media contacts across print, digital, and broadcast
Strong writing skills with the ability to craft compelling pitches, press materials, and client communications
Demonstrated success securing media placements and managing outreach across multiple clients simultaneously
Ability to think strategically while executing quickly in a fast-paced agency environment
Proficiency in tools such as Muck Rack, Canva, Google Suite, and media monitoring platforms
Key Responsibilities
Lead day-to-day media relations efforts across a portfolio of clients in fashion, beauty, and lifestyle
Develop creative, timely pitch angles tied to trends, cultural moments, and seasonal opportunities
Build and maintain targeted media lists and continuously expand press relationships
Secure high-impact coverage across digital, print, and broadcast outlets
Manage incoming media requests, product send-outs, and sample trafficking
Draft and edit press materials including pitches, press releases, media alerts, and briefing documents
Assist in planning and executing press events, brand activations, and media previewsMonitor coverage, compile press reports, and track campaign performance
Collaborate cross-functionally with internal teams on integrated campaigns
Compensation and Benefits
Salary Range: $65,000 - $70,000
Health insurance coverage
Paid time off (PTO) and sick days
Hybrid schedule with work-from-home Fridays
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