TikTok Shop - Seller Marketing Specialist
TikTok, New York, NY, United States
Responsibilities
We are looking for a Seller Marketing professional to drive seller acquisition, activation, and growth through scalable marketing programs. This role will work closely with cross‑functional teams including Category, Operations, Legal, Content, and Live teams to design and execute end‑to‑end seller‑facing marketing initiatives that directly contribute to supply growth and GMV performance.
This role requires strong project management, seller mindset, and the ability to translate platform strategies into clear, executable seller marketing actions.
Seller Growth & Engagement
Plan and operate seller growth programs such as seller education webinars, growth projects, and GTM campaigns.
Partner with Category and Operations teams to promote key growth initiatives (e.g., promotions, live streaming, campaigns).
Drive seller participation in platform initiatives including live commerce, campaigns, and content programs.
Content & Communication
Own seller‑facing content strategy, including email, social channels, community groups, webinars, and campaign communications.
Collaborate with internal stakeholders to review and align content from a legal, brand, and compliance perspective.
Ensure all seller communications are clear, actionable, and aligned with platform positioning.
Campaign & Project Management
Lead cross‑functional seller marketing projects end‑to‑end, coordinating with Legal, Content, Live, Product, and Ops teams.
Manage timelines, dependencies, and stakeholder expectations to ensure efficient execution.
Continuously improve internal processes to enhance execution efficiency and scalability.
Qualifications
3 or more years of experience in marketing, growth, seller operations, or platform ecosystem roles.
Strong understanding of seller lifecycle and marketplace dynamics.
Proven experience managing cross‑functional projects with multiple stakeholders.
Excellent communication skills, with the ability to translate complex strategies into seller‑friendly messaging.
Data‑driven mindset with strong analytical and problem‑solving skills.
Experience in emerging markets or international markets.
Proficiency in English and Spanish.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy. We strive to do great things with great people, lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We embrace a "Always Day 1" mindset and achieve meaningful breakthroughs for ourselves, our company, and our users. The possibilities are limitless.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
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This role requires strong project management, seller mindset, and the ability to translate platform strategies into clear, executable seller marketing actions.
Seller Growth & Engagement
Plan and operate seller growth programs such as seller education webinars, growth projects, and GTM campaigns.
Partner with Category and Operations teams to promote key growth initiatives (e.g., promotions, live streaming, campaigns).
Drive seller participation in platform initiatives including live commerce, campaigns, and content programs.
Content & Communication
Own seller‑facing content strategy, including email, social channels, community groups, webinars, and campaign communications.
Collaborate with internal stakeholders to review and align content from a legal, brand, and compliance perspective.
Ensure all seller communications are clear, actionable, and aligned with platform positioning.
Campaign & Project Management
Lead cross‑functional seller marketing projects end‑to‑end, coordinating with Legal, Content, Live, Product, and Ops teams.
Manage timelines, dependencies, and stakeholder expectations to ensure efficient execution.
Continuously improve internal processes to enhance execution efficiency and scalability.
Qualifications
3 or more years of experience in marketing, growth, seller operations, or platform ecosystem roles.
Strong understanding of seller lifecycle and marketplace dynamics.
Proven experience managing cross‑functional projects with multiple stakeholders.
Excellent communication skills, with the ability to translate complex strategies into seller‑friendly messaging.
Data‑driven mindset with strong analytical and problem‑solving skills.
Experience in emerging markets or international markets.
Proficiency in English and Spanish.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy. We strive to do great things with great people, lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We embrace a "Always Day 1" mindset and achieve meaningful breakthroughs for ourselves, our company, and our users. The possibilities are limitless.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
#J-18808-Ljbffr