Marketing Operations Manager, Project Kuiper
Amazon, Bellevue, WA, United States
Marketing Operations Manager, Project Kuiper
Amazon Leo is Amazon's low Earth orbit satellite network that delivers fast, reliable broadband connectivity beyond the reach of existing networks. From households to small businesses, schools, hospitals, and government agencies, Amazon Leo serves communities and organizations operating in places without dependable internet access.
Overview We are seeking a Marketing Operations Manager to own the marketing automation and lead management infrastructure that powers Amazon Leo’s B2B and B2G marketing engine. The role is the primary owner of Marketo and its integrations across our marketing tech stack, responsible for building scalable campaign operations, managing lead flow between marketing and sales systems, and enabling marketing teams to execute effectively through self‑service tools, templates, and documentation.
Key Responsibilities
Own Marketo administration, including workspace and folder architecture, channels and tags, tokenization, program templates, and user access governance.
Design and build marketing automation workflows for email campaigns, nurture programs, event registrations, and lead capture across B2B and B2G segments.
Own the lead management lifecycle end‑to‑end: configure lead flow, routing rules, scoring, qualification frameworks, and manage Marketo‑to‑Salesforce sync.
Manage lead data quality operations, including data enrichment, normalization, field audits, sync error resolution, and privacy/opt‑in compliance.
Build and maintain campaign operations processes that enable marketing teams to request, build, and launch campaigns through standardized intake workflows and templates.
Create comprehensive documentation, deliver training sessions, and build a Center of Excellence that reduces dependency on the team for routine campaign execution.
Partner with Sales Operations to ensure alignment on lead/contact/account field definitions, routing logic, and attribution frameworks across Marketo and Salesforce.
Manage integrations with adjacent tools in the marketing tech stack (e.g., iCapture, Jifflenow, Treasure Data, Braze) to ensure seamless data flow and campaign coordination.
Monitor health, campaign performance metrics, and deliverability, providing recommendations for optimization.
Own the operations roadmap, prioritizing feature requests and enhancements in partnership with Marketing, Sales Ops, and Data Engineering teams.
Candidate Eligibility Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident, or lawfully admitted into the U.S. as a refugee or granted asylum.
Qualifications Basic Qualifications
4+ years of professional non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing, and scaling cross‑functional programs or marketing campaigns from concept to completion.
Experience managing and measuring marketing performance in various channels.
Preferred Qualifications
Experience presenting ideas to various levels of an organization to gain support for initiatives.
Experience with CRM tools and systems that can be leveraged to drive customer engagement, including but not limited to Adobe, Salesforce, Unica, Marketo, ExactTarget, Braze, etc.
Marketo Certified Expert (MCE) or equivalent certification.
Experience building self‑service enablement resources (documentation, training, templates) for marketing teams.
Experience with B2B and/or B2G marketing operations in a global or multi‑market environment.
Compensation & Benefits Base salary range: $109,100.00 – $160,000.00 USD annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location. Amazon offers comprehensive benefits, including health insurance, 401(k) matching, paid time off, and parental leave.
Equal Opportunity Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Overview We are seeking a Marketing Operations Manager to own the marketing automation and lead management infrastructure that powers Amazon Leo’s B2B and B2G marketing engine. The role is the primary owner of Marketo and its integrations across our marketing tech stack, responsible for building scalable campaign operations, managing lead flow between marketing and sales systems, and enabling marketing teams to execute effectively through self‑service tools, templates, and documentation.
Key Responsibilities
Own Marketo administration, including workspace and folder architecture, channels and tags, tokenization, program templates, and user access governance.
Design and build marketing automation workflows for email campaigns, nurture programs, event registrations, and lead capture across B2B and B2G segments.
Own the lead management lifecycle end‑to‑end: configure lead flow, routing rules, scoring, qualification frameworks, and manage Marketo‑to‑Salesforce sync.
Manage lead data quality operations, including data enrichment, normalization, field audits, sync error resolution, and privacy/opt‑in compliance.
Build and maintain campaign operations processes that enable marketing teams to request, build, and launch campaigns through standardized intake workflows and templates.
Create comprehensive documentation, deliver training sessions, and build a Center of Excellence that reduces dependency on the team for routine campaign execution.
Partner with Sales Operations to ensure alignment on lead/contact/account field definitions, routing logic, and attribution frameworks across Marketo and Salesforce.
Manage integrations with adjacent tools in the marketing tech stack (e.g., iCapture, Jifflenow, Treasure Data, Braze) to ensure seamless data flow and campaign coordination.
Monitor health, campaign performance metrics, and deliverability, providing recommendations for optimization.
Own the operations roadmap, prioritizing feature requests and enhancements in partnership with Marketing, Sales Ops, and Data Engineering teams.
Candidate Eligibility Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident, or lawfully admitted into the U.S. as a refugee or granted asylum.
Qualifications Basic Qualifications
4+ years of professional non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing, and scaling cross‑functional programs or marketing campaigns from concept to completion.
Experience managing and measuring marketing performance in various channels.
Preferred Qualifications
Experience presenting ideas to various levels of an organization to gain support for initiatives.
Experience with CRM tools and systems that can be leveraged to drive customer engagement, including but not limited to Adobe, Salesforce, Unica, Marketo, ExactTarget, Braze, etc.
Marketo Certified Expert (MCE) or equivalent certification.
Experience building self‑service enablement resources (documentation, training, templates) for marketing teams.
Experience with B2B and/or B2G marketing operations in a global or multi‑market environment.
Compensation & Benefits Base salary range: $109,100.00 – $160,000.00 USD annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location. Amazon offers comprehensive benefits, including health insurance, 401(k) matching, paid time off, and parental leave.
Equal Opportunity Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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