Growth Marking Director
Monarch Landscape Companies, Los Angeles, CA, United States
Monarch Landscape Companies is a leading network of landscape brands operating across the U.S. We proudly serve clients nationwide, delivering reliable, high-quality landscape services at scale.
At Monarch Landscape Companies, your achievements determine your rewards, your abilities define your success, and your professionalism leads to autonomy!
Job Title:
Growth Marketing Director
Job Summary We are seeking a highly strategic and execution-oriented Growth Marketing Director to lead and evolve our marketing function in support of a rapidly growing, sales-driven commercial landscape organization.
This role will be responsible for building and leading a regionally driven marketing model that directly contributes to revenue growth, pipeline development, and brand positioning across both our self‑perform and national accounts businesses. The leader will also play a critical role in M&A integration, employer branding, and workforce strategy, ensuring marketing contributes directly to both revenue generation and labor stability.
The ideal candidate will bring a strong balance of strategic leadership and hands‑on execution, with a proven ability to align marketing with sales and operations in a performance‑driven environment. This leader will establish the frameworks, tools, and accountability needed to empower regional teams while maintaining brand consistency and measurable business impact.
Minimum Qualifications Experience
10+ years of experience in B2B marketing, preferably within:
Commercial landscaping
Facilities services
Construction or property services
Specialized Skills
Proven track record of driving measurable revenue impact
Experience leading distributed or regional marketing teams
Experience operating in or building a decentralized / hybrid marketing model
Strong understanding of sales‑driven organizations and field operations
Expertise in digital marketing, SEO, content strategy, and brand development
Experience working with CRM systems (preferably Salesforce) and pipeline reporting
Exceptional communication and executive presence
Operates with a high level of ownership and accountability
Aligns closely with Sales and Operations to drive real business outcomes
Brings a builder mindset—comfortable creating structure where it does not exist
Balances strategic thinking with executional urgency
Drives clarity, simplicity, and consistency across teams
Leads with a data‑driven and performance‑oriented approach
Other Requirements
30 — 50% travel
Valid driver’s license
Key Responsibilities Marketing Strategy & Organizational Leadership
Define and lead the company’s marketing strategy, aligned with overall revenue growth objectives
Transition and optimize the organization toward a regionally driven marketing model
Establish clear roles, responsibilities, and operating cadence between corporate and regional marketing teams
Serve as a key partner to Sales, Operations, and Executive Leadership
Regional Marketing Leadership & Enablement
Lead, coach, and hold accountable team of Regional Marketing Managers
Provide structure, tools, and best practices to drive local market effectiveness
Ensure consistent execution while allowing flexibility for regional market dynamics
Drive adoption of standardized processes for lead tracking, campaign execution, and reporting
Own marketing’s contribution to qualified pipeline and revenue growth
Partner with Business Development Managers (BDMs) and Operations teams to:
Identify and prioritize target accounts and expansion opportunities
Increase win rates and deal velocity
Build and scale programs that drive:
New customer acquisition
Cross‑sell within existing accounts
Local and regional lead generation
Brand Management & Market Positioning
Establish and maintain a strong, differentiated brand across all markets
Ensure brand consistency while enabling localized messaging where appropriate
Lead employer branding strategy to support recruiting and retention efforts
Develop campaigns to attract frontline talent
Oversee brand standards across all touchpoints (digital, proposals, field presence)
Own performance and optimization of company websites and digital ecosystem
Lead SEO strategy to drive organic traffic and inbound opportunities
Implement data‑driven improvements to conversion rates and user engagement
Ensure alignment between digital presence and regional marketing initiatives
Develop and execute a scalable social media strategy to increase:
Brand awareness
Engagement
Followership across platforms
Oversee creation of high‑impact content, including:
Project highlights
Thought leadership
Video and visual storytelling
Communications (Internal & External)
Lead development of internal and external communication strategies
Align executive messaging across sales, operations, and leadership teams PR, Awards & Industry Positioning
Drive strategy for awards submissions and industry recognition
Identify and pursue PR opportunities that enhance brand credibility
Position the company as a leader in the commercial landscape and facilities services space
Marketing Operations, Tools & Reporting
Standardize and implement marketing processes, tools, and reporting frameworks
Establish clear visibility into:
Campaign ROI
Partner with Sales Operations to ensure alignment with CRM (Salesforce) and pipeline tracking
Lead Marketing integration for acquired companies
Ensure brand alignment and customer continuity post‑acquisition
Support retention and growth of acquired revenue
Success Metrics / KPIs:
Marketing‑sourced and influenced pipeline (% of total pipeline)
Revenue contribution from marketing‑driven initiatives
Regional lead generation performance (volume, quality, conversion rates)
Win rate improvement on targeted opportunities
Website traffic growth, SEO rankings, and conversion rates
Social media growth and engagement metrics
Brand awareness and employer brand strength (qualitative + quantitative)
Adoption and effectiveness of regional marketing programs
Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Constantly required to talk, hear, see, sit, stand and walk.
Must be able to see at close vision, distant vision, peripherally, have depth perception, and have the ability to adjust focus.
Frequent use of hands to manipulate, handle or feel objects, tools or controls.
Occasionally required to lift and/or move up to 25 pounds.
Work Conditions The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.
Constantly required to use computer‑based systems.
Frequently sits for long periods of time in an office environment.
Total Rewards At Monarch, we strive to deliver a Total Rewards package that will attract, engage, and retain top talent. Elements of our Total Rewards package include competitive base pay and variable compensation opportunities.
Monarch also provides eligible employees with an array of additional benefits, including:
Medical, Dental, and Vision Plans
Retirement Savings & Employee Equity Program
Flexible Time Off, 6 paid Holidays, Bereavement, and Jury Duty
Education Assistance & Career Advancement
Company Vehicle
On‑Demand Pay through DailyPay
Referral Bonus Programs
Gym Membership and Mobile Carrier Discounts
The specific programs and options available to any given employee may vary depending on eligibility factors such as position, tenure, geographic location, and the applicability of collective bargaining agreements.
Please note that the salary information shown below is provided in compliance with state specific laws. Salaries are based upon candidate experience and qualifications, as well as market and business considerations, and therefore may be different in other locations or operating divisions.
Pay Range:
$175,000 - $200,000 + bonus
Monarch Landscape Companies is an EEO and E-Verify participating employer.
Monarch Landscape Companies is an On Demand Daily Pay employer.
#J-18808-Ljbffr
At Monarch Landscape Companies, your achievements determine your rewards, your abilities define your success, and your professionalism leads to autonomy!
Job Title:
Growth Marketing Director
Job Summary We are seeking a highly strategic and execution-oriented Growth Marketing Director to lead and evolve our marketing function in support of a rapidly growing, sales-driven commercial landscape organization.
This role will be responsible for building and leading a regionally driven marketing model that directly contributes to revenue growth, pipeline development, and brand positioning across both our self‑perform and national accounts businesses. The leader will also play a critical role in M&A integration, employer branding, and workforce strategy, ensuring marketing contributes directly to both revenue generation and labor stability.
The ideal candidate will bring a strong balance of strategic leadership and hands‑on execution, with a proven ability to align marketing with sales and operations in a performance‑driven environment. This leader will establish the frameworks, tools, and accountability needed to empower regional teams while maintaining brand consistency and measurable business impact.
Minimum Qualifications Experience
10+ years of experience in B2B marketing, preferably within:
Commercial landscaping
Facilities services
Construction or property services
Specialized Skills
Proven track record of driving measurable revenue impact
Experience leading distributed or regional marketing teams
Experience operating in or building a decentralized / hybrid marketing model
Strong understanding of sales‑driven organizations and field operations
Expertise in digital marketing, SEO, content strategy, and brand development
Experience working with CRM systems (preferably Salesforce) and pipeline reporting
Exceptional communication and executive presence
Operates with a high level of ownership and accountability
Aligns closely with Sales and Operations to drive real business outcomes
Brings a builder mindset—comfortable creating structure where it does not exist
Balances strategic thinking with executional urgency
Drives clarity, simplicity, and consistency across teams
Leads with a data‑driven and performance‑oriented approach
Other Requirements
30 — 50% travel
Valid driver’s license
Key Responsibilities Marketing Strategy & Organizational Leadership
Define and lead the company’s marketing strategy, aligned with overall revenue growth objectives
Transition and optimize the organization toward a regionally driven marketing model
Establish clear roles, responsibilities, and operating cadence between corporate and regional marketing teams
Serve as a key partner to Sales, Operations, and Executive Leadership
Regional Marketing Leadership & Enablement
Lead, coach, and hold accountable team of Regional Marketing Managers
Provide structure, tools, and best practices to drive local market effectiveness
Ensure consistent execution while allowing flexibility for regional market dynamics
Drive adoption of standardized processes for lead tracking, campaign execution, and reporting
Own marketing’s contribution to qualified pipeline and revenue growth
Partner with Business Development Managers (BDMs) and Operations teams to:
Identify and prioritize target accounts and expansion opportunities
Increase win rates and deal velocity
Build and scale programs that drive:
New customer acquisition
Cross‑sell within existing accounts
Local and regional lead generation
Brand Management & Market Positioning
Establish and maintain a strong, differentiated brand across all markets
Ensure brand consistency while enabling localized messaging where appropriate
Lead employer branding strategy to support recruiting and retention efforts
Develop campaigns to attract frontline talent
Oversee brand standards across all touchpoints (digital, proposals, field presence)
Own performance and optimization of company websites and digital ecosystem
Lead SEO strategy to drive organic traffic and inbound opportunities
Implement data‑driven improvements to conversion rates and user engagement
Ensure alignment between digital presence and regional marketing initiatives
Develop and execute a scalable social media strategy to increase:
Brand awareness
Engagement
Followership across platforms
Oversee creation of high‑impact content, including:
Project highlights
Thought leadership
Video and visual storytelling
Communications (Internal & External)
Lead development of internal and external communication strategies
Align executive messaging across sales, operations, and leadership teams PR, Awards & Industry Positioning
Drive strategy for awards submissions and industry recognition
Identify and pursue PR opportunities that enhance brand credibility
Position the company as a leader in the commercial landscape and facilities services space
Marketing Operations, Tools & Reporting
Standardize and implement marketing processes, tools, and reporting frameworks
Establish clear visibility into:
Campaign ROI
Partner with Sales Operations to ensure alignment with CRM (Salesforce) and pipeline tracking
Lead Marketing integration for acquired companies
Ensure brand alignment and customer continuity post‑acquisition
Support retention and growth of acquired revenue
Success Metrics / KPIs:
Marketing‑sourced and influenced pipeline (% of total pipeline)
Revenue contribution from marketing‑driven initiatives
Regional lead generation performance (volume, quality, conversion rates)
Win rate improvement on targeted opportunities
Website traffic growth, SEO rankings, and conversion rates
Social media growth and engagement metrics
Brand awareness and employer brand strength (qualitative + quantitative)
Adoption and effectiveness of regional marketing programs
Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Constantly required to talk, hear, see, sit, stand and walk.
Must be able to see at close vision, distant vision, peripherally, have depth perception, and have the ability to adjust focus.
Frequent use of hands to manipulate, handle or feel objects, tools or controls.
Occasionally required to lift and/or move up to 25 pounds.
Work Conditions The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.
Constantly required to use computer‑based systems.
Frequently sits for long periods of time in an office environment.
Total Rewards At Monarch, we strive to deliver a Total Rewards package that will attract, engage, and retain top talent. Elements of our Total Rewards package include competitive base pay and variable compensation opportunities.
Monarch also provides eligible employees with an array of additional benefits, including:
Medical, Dental, and Vision Plans
Retirement Savings & Employee Equity Program
Flexible Time Off, 6 paid Holidays, Bereavement, and Jury Duty
Education Assistance & Career Advancement
Company Vehicle
On‑Demand Pay through DailyPay
Referral Bonus Programs
Gym Membership and Mobile Carrier Discounts
The specific programs and options available to any given employee may vary depending on eligibility factors such as position, tenure, geographic location, and the applicability of collective bargaining agreements.
Please note that the salary information shown below is provided in compliance with state specific laws. Salaries are based upon candidate experience and qualifications, as well as market and business considerations, and therefore may be different in other locations or operating divisions.
Pay Range:
$175,000 - $200,000 + bonus
Monarch Landscape Companies is an EEO and E-Verify participating employer.
Monarch Landscape Companies is an On Demand Daily Pay employer.
#J-18808-Ljbffr