Regional Marketing Consultant
Tommy's Express, LLC, Holland, MI, United States
Job Description
Tommy’s is looking for a Marketing Consultant to serve as a critical resource between the internal retail teams and our Franchise Partners. You will provide consultative agency-like support and strategy on a localized level to help each franchise location grow in success. This position partners with the internal retail team to manage the localized marketing strategy, workflow, and communication to Franchise Partners. What can Tommy's offer you?
Base pay and eligibility for annual profit-sharing bonus Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance Dependent Care FSA with on-site Daycare options 401k match and complimentary financial planning services with Merrill Lynch Paid time off and paid holidays Opportunity for continued education and tuition assistance Valuable learning and development program Significant ability to grow internally for motivated and strong performing team members Fun, energetic, family-oriented work culture with an emphasis on team member morale Growing nationwide brand / presence Position Responsibilities
Partner betweenFBCs,FranchisePartners, and creative/digital marketing teamsto manage all localized marketing campaigns and ensure all stakeholders areinformed on strategies, expectations, and responsibilities Contribute to the ongoing improvement and refinementof marketing-related processes within the Franchise Partner experience,around both store opening and on-going support Track and evaluate local marketing campaigns for effectiveness and sharing best practices across regions Monitor localized agency-like services available to Franchise Partners andassistwith billing and budgeting to Franchise Partners Support FBCs in coordinatingupdates and modifications to current marketing assets as neededperlocation Support FBCs in evaluating marketingutilizationandspendacross franchise locations Stay relevantonregional trends and competitive landscape that mayimpactFranchise marketing strategies at the local level Occasional monitoring of regional community digital channelsand local competitor websitesto gain insightonmarketperceptionandunderstand consumer behavior, pricing, messaging, etc. to help guideFBCs and Franchise Partners Provide training to FBCs as needed to ensureFranchise Partners are getting the marketing support they need on a national levelandunderstand theadditionalservices available to them on a localized level Otherduties asassigned; duties and responsibilities may change at any time with or without notice. Position Qualifications & Candidate Attributes
Bachelor’sdegreeinMarketingor related field Minimum3years of professional marketingexperience focused onstrategy and campaigns for building consumer growthand/or retail brands Excellent communication skills in-person, over the phone, and written Experience with marketing and communicating on social media platforms and social management software Technical savvy and proficient in Microsoft Office Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments Strong organizational and time management skills; ability to multitask and prioritize workload Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions High levelof integrity and dependability witha strong senseof urgency and results-orientation Displays a strong initiative and drive toidentifygaps and fill them Competitive mindset; driving for the success of each franchise location. We want our wash locations to win. Work Environment and Physical Demands
This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with occasional travel to new and existing franchise locations. To successfully perform the essential functions of this job, team members must be able to: Work and commute in all weather conditions Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers Work in a fast-paced environment where they will often be multitasking Move about inside the office to access standard office equipment Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer Remain in a stationary position 50%+ of the time, alternating between sitting and standing Ability to move and lift up to 30 pounds Drive between company locations and/or vendors or suppliers as needed while on job
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Tommy’s is looking for a Marketing Consultant to serve as a critical resource between the internal retail teams and our Franchise Partners. You will provide consultative agency-like support and strategy on a localized level to help each franchise location grow in success. This position partners with the internal retail team to manage the localized marketing strategy, workflow, and communication to Franchise Partners. What can Tommy's offer you?
Base pay and eligibility for annual profit-sharing bonus Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance Dependent Care FSA with on-site Daycare options 401k match and complimentary financial planning services with Merrill Lynch Paid time off and paid holidays Opportunity for continued education and tuition assistance Valuable learning and development program Significant ability to grow internally for motivated and strong performing team members Fun, energetic, family-oriented work culture with an emphasis on team member morale Growing nationwide brand / presence Position Responsibilities
Partner betweenFBCs,FranchisePartners, and creative/digital marketing teamsto manage all localized marketing campaigns and ensure all stakeholders areinformed on strategies, expectations, and responsibilities Contribute to the ongoing improvement and refinementof marketing-related processes within the Franchise Partner experience,around both store opening and on-going support Track and evaluate local marketing campaigns for effectiveness and sharing best practices across regions Monitor localized agency-like services available to Franchise Partners andassistwith billing and budgeting to Franchise Partners Support FBCs in coordinatingupdates and modifications to current marketing assets as neededperlocation Support FBCs in evaluating marketingutilizationandspendacross franchise locations Stay relevantonregional trends and competitive landscape that mayimpactFranchise marketing strategies at the local level Occasional monitoring of regional community digital channelsand local competitor websitesto gain insightonmarketperceptionandunderstand consumer behavior, pricing, messaging, etc. to help guideFBCs and Franchise Partners Provide training to FBCs as needed to ensureFranchise Partners are getting the marketing support they need on a national levelandunderstand theadditionalservices available to them on a localized level Otherduties asassigned; duties and responsibilities may change at any time with or without notice. Position Qualifications & Candidate Attributes
Bachelor’sdegreeinMarketingor related field Minimum3years of professional marketingexperience focused onstrategy and campaigns for building consumer growthand/or retail brands Excellent communication skills in-person, over the phone, and written Experience with marketing and communicating on social media platforms and social management software Technical savvy and proficient in Microsoft Office Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments Strong organizational and time management skills; ability to multitask and prioritize workload Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions High levelof integrity and dependability witha strong senseof urgency and results-orientation Displays a strong initiative and drive toidentifygaps and fill them Competitive mindset; driving for the success of each franchise location. We want our wash locations to win. Work Environment and Physical Demands
This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with occasional travel to new and existing franchise locations. To successfully perform the essential functions of this job, team members must be able to: Work and commute in all weather conditions Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers Work in a fast-paced environment where they will often be multitasking Move about inside the office to access standard office equipment Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer Remain in a stationary position 50%+ of the time, alternating between sitting and standing Ability to move and lift up to 30 pounds Drive between company locations and/or vendors or suppliers as needed while on job
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