Senior Marketing Manager (SEO/SEM/Lead Gen)
Getecube, San Diego, CA, United States
Position Summary
We are seeking a results-driven Marketing Manager with hands‑on experience in molecular diagnostics or IVD products.
The ideal candidate has experience in digital marketing platforms, CMS tools, advertising campaigns, and ideally experience in
animal/veterinary diagnostic products (Veterinary IVD) .
This role supports marketing execution across websites, social media, Google Ads, LinkedIn, and e-commerce channels, with the goal of driving lead growth, brand awareness, and sales opportunities.
Digital Marketing & Content Creation
Create engaging marketing content for the company website, landing pages, marketing collateral, email campaigns, and social media channels.
Develop promotional graphics, newsletters, blog articles, and product content in collaboration with internal teams.
Website & CMS Management
Manage and update website content using CMS platforms such as WordPress, Magento, or Contentful.
Optimize website SEO performance and improve user experience (UX/UI) using Google Analytics, Figma, or Adobe tools.
Ensure product information, promotions, and landing pages are accurate and updated.
Lead Generation
Develop and implement lead‑generation strategies to drive high‑quality inbound and outbound leads.
Manage marketing funnels, segmentation, email automation, and retargeting strategies.
Work closely with the sales team to improve lead qualification and conversion.
Digital Advertising & Social Media Campaigns
Manage
Google Ads
campaigns including keyword planning, bidding, A/B testing, and performance optimization.
Plan and execute
LinkedIn Ads , social media paid campaigns, and retargeting strategies.
Track advertising KPIs and provide data‑driven insights to improve ROI.
E‑Commerce & Online Marketing
Create and manage product listings, campaigns, and promotions on platforms like Shopify, Amazon Marketplace, and other e‑commerce channels.
Monitor online performance metrics and improve product visibility and conversion.
Conference & Event Support
Assist in planning and logistics for trade shows, conferences, and marketing events.
Prepare marketing materials, booth designs, product handouts, and follow‑up campaigns.
Support onsite execution and gather customer feedback during events.
Industry‑Specific (Veterinary Diagnostics)
Support marketing initiatives for
veterinary products
(IVD).
Assist in developing technical content, product descriptions, and educational materials for veterinary customers.
Understand customer needs in vet clinics, animal hospitals, distributors, and research labs.
Analytics & Reporting
Use Google Analytics, Google Ads, LinkedIn analytics, Shopify/Salesforce/HubSpot (if applicable) to track KPIs.
Prepare weekly or monthly analytical reports and recommend improvements.
Requirements Minimum Requirements
Bachelor’s degree in Marketing, Communications, Business, Biological Sciences, or a related field.
5-7 years of experience in Medical
diagnostic products .
Hands‑on experience with CMS tools (WordPress, Magento, Contentful), Google Analytics, and Google Ads.
Strong understanding of SEO, digital advertising, and social media management.
Excellent communication, writing, and organizational skills.
Experience in
veterinary diagnostic products , biotechnology, life science, or medical device marketing.
Familiarity with e‑commerce tools (Shopify, Amazon Marketplace).
Graphic design or UI/UX experience using Adobe Suite or Figma.
Experience supporting conferences, scientific trade shows, or marketing events.
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The ideal candidate has experience in digital marketing platforms, CMS tools, advertising campaigns, and ideally experience in
animal/veterinary diagnostic products (Veterinary IVD) .
This role supports marketing execution across websites, social media, Google Ads, LinkedIn, and e-commerce channels, with the goal of driving lead growth, brand awareness, and sales opportunities.
Digital Marketing & Content Creation
Create engaging marketing content for the company website, landing pages, marketing collateral, email campaigns, and social media channels.
Develop promotional graphics, newsletters, blog articles, and product content in collaboration with internal teams.
Website & CMS Management
Manage and update website content using CMS platforms such as WordPress, Magento, or Contentful.
Optimize website SEO performance and improve user experience (UX/UI) using Google Analytics, Figma, or Adobe tools.
Ensure product information, promotions, and landing pages are accurate and updated.
Lead Generation
Develop and implement lead‑generation strategies to drive high‑quality inbound and outbound leads.
Manage marketing funnels, segmentation, email automation, and retargeting strategies.
Work closely with the sales team to improve lead qualification and conversion.
Digital Advertising & Social Media Campaigns
Manage
Google Ads
campaigns including keyword planning, bidding, A/B testing, and performance optimization.
Plan and execute
LinkedIn Ads , social media paid campaigns, and retargeting strategies.
Track advertising KPIs and provide data‑driven insights to improve ROI.
E‑Commerce & Online Marketing
Create and manage product listings, campaigns, and promotions on platforms like Shopify, Amazon Marketplace, and other e‑commerce channels.
Monitor online performance metrics and improve product visibility and conversion.
Conference & Event Support
Assist in planning and logistics for trade shows, conferences, and marketing events.
Prepare marketing materials, booth designs, product handouts, and follow‑up campaigns.
Support onsite execution and gather customer feedback during events.
Industry‑Specific (Veterinary Diagnostics)
Support marketing initiatives for
veterinary products
(IVD).
Assist in developing technical content, product descriptions, and educational materials for veterinary customers.
Understand customer needs in vet clinics, animal hospitals, distributors, and research labs.
Analytics & Reporting
Use Google Analytics, Google Ads, LinkedIn analytics, Shopify/Salesforce/HubSpot (if applicable) to track KPIs.
Prepare weekly or monthly analytical reports and recommend improvements.
Requirements Minimum Requirements
Bachelor’s degree in Marketing, Communications, Business, Biological Sciences, or a related field.
5-7 years of experience in Medical
diagnostic products .
Hands‑on experience with CMS tools (WordPress, Magento, Contentful), Google Analytics, and Google Ads.
Strong understanding of SEO, digital advertising, and social media management.
Excellent communication, writing, and organizational skills.
Experience in
veterinary diagnostic products , biotechnology, life science, or medical device marketing.
Familiarity with e‑commerce tools (Shopify, Amazon Marketplace).
Graphic design or UI/UX experience using Adobe Suite or Figma.
Experience supporting conferences, scientific trade shows, or marketing events.
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