Manager, Email
National Association of REALTORS®, Chicago, IL, United States
Position Summary
Reporting to the Director of Web Content Strategy on the Digital Marketing Operations team, the Manager of Email is responsible for evolving NAR's email channel into a high-performing, data-informed, and efficiently run communication platform. The role serves as NAR's email expert, working with Marketing & Communications as an advisor and partner, while leading the strategy, modernization, and operational excellence of NAR's email program.
The Manager of Email oversees a production team, ensuring consistent quality and throughput while focusing personally on strategy, governance, and cross-functional partnership. The role also partners with Business Intelligence on technology integrations and segmentation strategies.
Duties and Responsibilities Email Strategy & Governance
Own NAR's email strategy end-to-end: evaluate programs for member value, streamline the portfolio, and redirect efforts that belong in other channels.
Own, set and enforce standards for email content, structure, accessibility, and ad placement.
Design, build, and maintain marketing automation programs and journeys to reduce manual effort and improve targeting.
Stay current on email industry trends, deliverability standards, and best practices; conduct trend analysis across categories and audiences and evangelize insights across the organization.
Test, analyze, and optimize campaigns through A/B testing and other techniques to increase open rates, click-throughs, and member engagement.
Cross-Functional Partnerships
Advise stakeholder teams on campaign approach and system capabilities from planning through execution.
Partner with Business Intelligence to define KPIs, build marketing integrations, develop audience segmentation strategies, and establish performance reporting for email campaigns.
Own email list management operations (unsubscribes, suppression updates, list accuracy) and train stakeholders on list processes.
Team & Production Management
Manage a team of full-time email production staff, ensuring quality and timely delivery across NAR's email portfolio.
Establish and maintain workflows and processes that keep production running efficiently at scale.
Create and maintain the master email calendar to coordinate priorities, timelines, and stakeholder inputs.
Coach and develop team members on production quality, tools, and best practices.
Step in to build or quality-check email directly when accuracy and timeliness require it, or as volume necessitates.
Troubleshoot production, data, and deliverability issues, and coordinate across editors, stakeholders, and technical teams to resolve them.
Vendor & Platform Management
Manage the relationship with the email service provider, including budgeting, invoicing, chargebacks, and customer support coordination.
Oversee all platform updates, upgrades, and system issues; communicate changes to NAR user groups.
Evaluate platform capabilities against program needs and recommend enhancements or changes.
Qualifications Required
5+ years of experience in email marketing, with progressive responsibility in strategy and team leadership
Demonstrated success building or modernizing an email program
Experience managing production staff and establishing scalable workflows
Strong understanding of email deliverability, CAN-SPAM compliance, and accessibility
Working knowledge of email platforms (Iterable preferred), platform integrations, and marketing automation tools
Intermediate HTML/CSS skills
Ability to interpret analytics and translate performance data into strategic recommendations
Strong interpersonal and communication skills to influence decisions, guide stakeholders, and enforce standards
Experience collaborating cross-functionally with analytics, data science, and marketing teams
Preferred
Familiarity with audience segmentation methodologies and data-driven targeting
Experience managing vendor relationships including budgeting and contract oversight
Experience designing complex marketing automation journeys and workflows
Bachelor's degree or equivalent experience in a related field
Compensation: $125,000-$140,000 depending on office location
NAR provides comprehensive benefits including health/dental/vision insurance.
NAR is on a hybrid schedule and in the office 3 days a week.
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The Manager of Email oversees a production team, ensuring consistent quality and throughput while focusing personally on strategy, governance, and cross-functional partnership. The role also partners with Business Intelligence on technology integrations and segmentation strategies.
Duties and Responsibilities Email Strategy & Governance
Own NAR's email strategy end-to-end: evaluate programs for member value, streamline the portfolio, and redirect efforts that belong in other channels.
Own, set and enforce standards for email content, structure, accessibility, and ad placement.
Design, build, and maintain marketing automation programs and journeys to reduce manual effort and improve targeting.
Stay current on email industry trends, deliverability standards, and best practices; conduct trend analysis across categories and audiences and evangelize insights across the organization.
Test, analyze, and optimize campaigns through A/B testing and other techniques to increase open rates, click-throughs, and member engagement.
Cross-Functional Partnerships
Advise stakeholder teams on campaign approach and system capabilities from planning through execution.
Partner with Business Intelligence to define KPIs, build marketing integrations, develop audience segmentation strategies, and establish performance reporting for email campaigns.
Own email list management operations (unsubscribes, suppression updates, list accuracy) and train stakeholders on list processes.
Team & Production Management
Manage a team of full-time email production staff, ensuring quality and timely delivery across NAR's email portfolio.
Establish and maintain workflows and processes that keep production running efficiently at scale.
Create and maintain the master email calendar to coordinate priorities, timelines, and stakeholder inputs.
Coach and develop team members on production quality, tools, and best practices.
Step in to build or quality-check email directly when accuracy and timeliness require it, or as volume necessitates.
Troubleshoot production, data, and deliverability issues, and coordinate across editors, stakeholders, and technical teams to resolve them.
Vendor & Platform Management
Manage the relationship with the email service provider, including budgeting, invoicing, chargebacks, and customer support coordination.
Oversee all platform updates, upgrades, and system issues; communicate changes to NAR user groups.
Evaluate platform capabilities against program needs and recommend enhancements or changes.
Qualifications Required
5+ years of experience in email marketing, with progressive responsibility in strategy and team leadership
Demonstrated success building or modernizing an email program
Experience managing production staff and establishing scalable workflows
Strong understanding of email deliverability, CAN-SPAM compliance, and accessibility
Working knowledge of email platforms (Iterable preferred), platform integrations, and marketing automation tools
Intermediate HTML/CSS skills
Ability to interpret analytics and translate performance data into strategic recommendations
Strong interpersonal and communication skills to influence decisions, guide stakeholders, and enforce standards
Experience collaborating cross-functionally with analytics, data science, and marketing teams
Preferred
Familiarity with audience segmentation methodologies and data-driven targeting
Experience managing vendor relationships including budgeting and contract oversight
Experience designing complex marketing automation journeys and workflows
Bachelor's degree or equivalent experience in a related field
Compensation: $125,000-$140,000 depending on office location
NAR provides comprehensive benefits including health/dental/vision insurance.
NAR is on a hybrid schedule and in the office 3 days a week.
#J-18808-Ljbffr