Social Media Manager
Marco’s Pizza, Toledo, OH, United States
At Marco’s Pizza, we believe great social marketing blends creativity with performance. As we continue to grow across 1,250+ locations nationwide, we’re looking for a strategic and results‑driven Social Media Manager to lead paid and organic social strategies that drive engagement, brand relevance, and business impact. If you’re passionate about content, culture, and using data to optimize campaigns and drive results—apply today!
The
Social Media Manager
will lead the development and execution of best‑in‑class social media strategies that drive brand relevance, engagement, and measurable business impact. This role sits at the intersection of strategy, creativity, and performance, partnering closely with brand, franchisees, creative, influencer, and media teams to deliver integrated, social‑first campaigns that connect with consumers in meaningful and culturally relevant ways.
Key Responsibilities
Develop and lead paid and organic social media strategies that drive measurable business impact
Translate brand objectives, consumer insights, and cultural trends into innovative, social‑first campaign ideas
Identify opportunities to enhance brand performance through new platforms, formats, and emerging capabilities
Leverage social listening to inform consumer insights, cultural trends, and system‑wide training initiatives
Plan and execute integrated, social‑first campaigns that drive engagement, relevance, and conversion
Partner with external agencies and franchisees to deliver breakthrough, platform‑native creative from ideation through execution
Evaluate and elevate creative ideas to ensure high‑impact execution
Provide a clear point of view on content development and maximize asset utilization across all social channels
Collaborate closely with Brand Marketing to ensure alignment with business objectives, target audiences, and key insights
Partner with PR, media, and agency teams to create cohesive, amplified campaigns across channels
Influence and guide Community/Social Media Managers to ensure consistent execution of organic strategies, with the ability to step in and support as needed
Lead influencer campaigns from brief through go‑live, ensuring adherence to FTC guidelines and timelines
Identify, vet, and recruit creators aligned with brand values, managing the full outreach process
Negotiate deliverables, usage rights, and compensation terms with creators and/or agencies
Analyze campaign performance, including engagement, brand lift, and sales impact, to inform optimization
Leverage data and insights to continuously refine strategies and improve effectiveness
Develop and deliver clear, actionable reporting for internal stakeholders
Build and maintain relationships with key platform partners (e.g., TikTok, Meta, YouTube)
Stay ahead of emerging trends to ensure the brand remains culturally relevant and socially native
Establish and uphold social and creative best practices across campaigns and content
Develop tools, frameworks, and training materials to elevate social media knowledge and best practices across the organization, with a focus on supporting franchisees
Foster a culture of consumer‑first thinking and continuous learning
Support and scale initiatives that drive conversion and purchase through social and digital channels, including SmartCommerce and shoppable experiences
The responsibilities listed above are not exhaustive and may evolve based on business needs.
Education Requirements
Bachelor’s Degree
Experience Requirements
6–8 years of relevant social media and digital marketing experience
Knowledge, Skills & Abilities
Ability to independently lead strategy and define new paths for the brand through a social‑first lens
Proven experience developing and executing paid and organic social campaigns at scale
Strong understanding of social platforms, content trends, and creator ecosystems
Experience working cross‑functionally and managing external partners and agencies
Experience within a franchise model preferred, with the ability to build scalable national and local frameworks and playbooks
Demonstrated ability to translate data into actionable insights and optimizations
Strong communication, storytelling, and presentation skills
#J-18808-Ljbffr
The
Social Media Manager
will lead the development and execution of best‑in‑class social media strategies that drive brand relevance, engagement, and measurable business impact. This role sits at the intersection of strategy, creativity, and performance, partnering closely with brand, franchisees, creative, influencer, and media teams to deliver integrated, social‑first campaigns that connect with consumers in meaningful and culturally relevant ways.
Key Responsibilities
Develop and lead paid and organic social media strategies that drive measurable business impact
Translate brand objectives, consumer insights, and cultural trends into innovative, social‑first campaign ideas
Identify opportunities to enhance brand performance through new platforms, formats, and emerging capabilities
Leverage social listening to inform consumer insights, cultural trends, and system‑wide training initiatives
Plan and execute integrated, social‑first campaigns that drive engagement, relevance, and conversion
Partner with external agencies and franchisees to deliver breakthrough, platform‑native creative from ideation through execution
Evaluate and elevate creative ideas to ensure high‑impact execution
Provide a clear point of view on content development and maximize asset utilization across all social channels
Collaborate closely with Brand Marketing to ensure alignment with business objectives, target audiences, and key insights
Partner with PR, media, and agency teams to create cohesive, amplified campaigns across channels
Influence and guide Community/Social Media Managers to ensure consistent execution of organic strategies, with the ability to step in and support as needed
Lead influencer campaigns from brief through go‑live, ensuring adherence to FTC guidelines and timelines
Identify, vet, and recruit creators aligned with brand values, managing the full outreach process
Negotiate deliverables, usage rights, and compensation terms with creators and/or agencies
Analyze campaign performance, including engagement, brand lift, and sales impact, to inform optimization
Leverage data and insights to continuously refine strategies and improve effectiveness
Develop and deliver clear, actionable reporting for internal stakeholders
Build and maintain relationships with key platform partners (e.g., TikTok, Meta, YouTube)
Stay ahead of emerging trends to ensure the brand remains culturally relevant and socially native
Establish and uphold social and creative best practices across campaigns and content
Develop tools, frameworks, and training materials to elevate social media knowledge and best practices across the organization, with a focus on supporting franchisees
Foster a culture of consumer‑first thinking and continuous learning
Support and scale initiatives that drive conversion and purchase through social and digital channels, including SmartCommerce and shoppable experiences
The responsibilities listed above are not exhaustive and may evolve based on business needs.
Education Requirements
Bachelor’s Degree
Experience Requirements
6–8 years of relevant social media and digital marketing experience
Knowledge, Skills & Abilities
Ability to independently lead strategy and define new paths for the brand through a social‑first lens
Proven experience developing and executing paid and organic social campaigns at scale
Strong understanding of social platforms, content trends, and creator ecosystems
Experience working cross‑functionally and managing external partners and agencies
Experience within a franchise model preferred, with the ability to build scalable national and local frameworks and playbooks
Demonstrated ability to translate data into actionable insights and optimizations
Strong communication, storytelling, and presentation skills
#J-18808-Ljbffr