Manager of Social Media
Blain's Farm & Fleet (Blain Supply, Inc.), Janesville, WI, United States
Company & Benefits Information
At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.
As a family‑owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a
Forbes Best Employer
for
seven consecutive years !
Associates hired into a full‑time role will become eligible for the following benefits effective their 91st day of full‑time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
All major Holidays & Birthday off
Advanced Leadership Training Programs: build the skills to grow your career
Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
Internal recognition programs that support an engaged workplace
401(K) with company match
Compensation
Base pay between $70,000 - $87,000/yr.
*The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.
Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information.
Job Duties The Manager of Social Media is responsible for owning and executing the company’s social media strategy across all relevant platforms to drive brand growth, audience engagement, and measurable business outcomes, including social commerce performance. This role oversees social content planning, production, publishing, community engagement, and performance optimization across both short form and long form content formats.
The Manager of Social Media leads day‑to‑day social operations and collaborates closely with Ecommerce, Marketing, Creative, and Brand teams to ensure social initiatives align with broader business and revenue objectives. This role balances creative storytelling, commerce enablement, and data driven optimization, while mentoring content creators and ensuring consistent brand voice and platform best practices.
Social Media Strategy & Platform Ownership
Develop and manage the brand's holistic social media strategy, aligned with marketing, ecommerce, and brand objectives.
Own platform‑specific strategies for key social channels (e.g., Instagram, TikTok, Facebook, YouTube, Pinterest, emerging platforms).
Define annual and quarterly social priorities, including content pillars, channel roles, audience growth targets, and commerce objectives.
Stay current on platform updates, algorithm changes, and emerging social and content trends to inform strategy and experimentation.
Manages 2 agency partners for content creation and paid amplification, owning the decision rights over agency output and managing the budget.
Social Commerce
Lead and support social commerce initiatives, including:
Shoppable posts and native commerce tools
Product launches and promotional moments
Creator led and lifestyle product storytelling
Social Commerce Platform integrations (IE, Meta, TikTok, etc.)
Optimize content to drive lower funnel actions such as clicks, conversions, and assisted revenue.
Align organic social efforts with paid amplification and influencer strategies, where applicable.
Community & Brand Voice Management
Oversee community engagement across platforms, including responses to comments, messages, and reviews.
Ensure timely, on‑brand, and customer‑centric responses to inquiries and feedback.
Identify opportunities to engage with brand advocates, creators, and partners.
Monitor social sentiment and elevate risks or brand reputation concerns when necessary.
Content Development
Lead the planning, creation, and execution of high‑impact short‑form content (e.g., Reels, TikToks, Shorts, Stories).
Oversee long‑form content initiatives (e.g., YouTube videos, episodic social series, educational or branded storytelling).
Partner with creative and production teams to execute both planned and agile, trend‑responsive content.
Ensure all content aligns with brand voice, visual guidelines, accessibility standards, and best practices.
Maintain a social content calendar that balances promotional, community‑driven, educational and entertainment content.
Qualifications
Bachelor’s degree in marketing, Communications, Journalism, or related field preferred
4-6 years of experience in social media management or content creation.
This role requires: 10% of travel
Understanding of social media platforms and their algorithms.
Familiarity with content marketing strategies and best practices.
Use data to refine content strategy, posting cadence, creative direction, and platform focus.
Awareness of current trends in digital marketing and social media.
Knowledge and ability to track and analyze social performance using platform analytics and third‑party tools.
EEO Statement Blain Supply, Inc and Blain’s Farm and Fleet (collectively “Blain’s”) is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain’s does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid‑Sized company to work for an unprecedented 7 years in a row.
#J-18808-Ljbffr
As a family‑owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a
Forbes Best Employer
for
seven consecutive years !
Associates hired into a full‑time role will become eligible for the following benefits effective their 91st day of full‑time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
All major Holidays & Birthday off
Advanced Leadership Training Programs: build the skills to grow your career
Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
Internal recognition programs that support an engaged workplace
401(K) with company match
Compensation
Base pay between $70,000 - $87,000/yr.
*The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.
Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information.
Job Duties The Manager of Social Media is responsible for owning and executing the company’s social media strategy across all relevant platforms to drive brand growth, audience engagement, and measurable business outcomes, including social commerce performance. This role oversees social content planning, production, publishing, community engagement, and performance optimization across both short form and long form content formats.
The Manager of Social Media leads day‑to‑day social operations and collaborates closely with Ecommerce, Marketing, Creative, and Brand teams to ensure social initiatives align with broader business and revenue objectives. This role balances creative storytelling, commerce enablement, and data driven optimization, while mentoring content creators and ensuring consistent brand voice and platform best practices.
Social Media Strategy & Platform Ownership
Develop and manage the brand's holistic social media strategy, aligned with marketing, ecommerce, and brand objectives.
Own platform‑specific strategies for key social channels (e.g., Instagram, TikTok, Facebook, YouTube, Pinterest, emerging platforms).
Define annual and quarterly social priorities, including content pillars, channel roles, audience growth targets, and commerce objectives.
Stay current on platform updates, algorithm changes, and emerging social and content trends to inform strategy and experimentation.
Manages 2 agency partners for content creation and paid amplification, owning the decision rights over agency output and managing the budget.
Social Commerce
Lead and support social commerce initiatives, including:
Shoppable posts and native commerce tools
Product launches and promotional moments
Creator led and lifestyle product storytelling
Social Commerce Platform integrations (IE, Meta, TikTok, etc.)
Optimize content to drive lower funnel actions such as clicks, conversions, and assisted revenue.
Align organic social efforts with paid amplification and influencer strategies, where applicable.
Community & Brand Voice Management
Oversee community engagement across platforms, including responses to comments, messages, and reviews.
Ensure timely, on‑brand, and customer‑centric responses to inquiries and feedback.
Identify opportunities to engage with brand advocates, creators, and partners.
Monitor social sentiment and elevate risks or brand reputation concerns when necessary.
Content Development
Lead the planning, creation, and execution of high‑impact short‑form content (e.g., Reels, TikToks, Shorts, Stories).
Oversee long‑form content initiatives (e.g., YouTube videos, episodic social series, educational or branded storytelling).
Partner with creative and production teams to execute both planned and agile, trend‑responsive content.
Ensure all content aligns with brand voice, visual guidelines, accessibility standards, and best practices.
Maintain a social content calendar that balances promotional, community‑driven, educational and entertainment content.
Qualifications
Bachelor’s degree in marketing, Communications, Journalism, or related field preferred
4-6 years of experience in social media management or content creation.
This role requires: 10% of travel
Understanding of social media platforms and their algorithms.
Familiarity with content marketing strategies and best practices.
Use data to refine content strategy, posting cadence, creative direction, and platform focus.
Awareness of current trends in digital marketing and social media.
Knowledge and ability to track and analyze social performance using platform analytics and third‑party tools.
EEO Statement Blain Supply, Inc and Blain’s Farm and Fleet (collectively “Blain’s”) is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain’s does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid‑Sized company to work for an unprecedented 7 years in a row.
#J-18808-Ljbffr