Publisher Development Manager
Criteo, New York, NY, United States
What You'll Do:
Team: BidSwitch - Publisher & Supply Partnerships
Reporting to: Director, Solutions Consulting
About BidSwitch
Established in 2013, BidSwitch operates as a wholly owned subsidiary of Criteo - the global leader in programmatic advertising technology and infrastructure.
Criteo (and previously IPONWEB, acquired by Criteo in 2022) has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across the full spectrum of the global programmatic advertising marketplace. With this insight and perspective, BidSwitch was originally created to help programmatic technology companies solve some of the underlying technical complexities and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.
The Role
As a Publisher Development Manager, you will be responsible for both acquiring new publisher partners and growing existing ones. You will own the full lifecycle of publisher engagement — from prospecting and onboarding new supply, through to optimization, monetization strategy, and long‑term partnership growth.
Key Responsibilities Publisher Growth & Revenue
Own a portfolio of high‑growth publishers, accountable for revenue, yield, and adoption of BidSwitch solutions
Drive incremental revenue through new integrations, inventory expansion, and product upsell
Build multi‑quarter growth plans and deliver against revenue and performance targets
Supply Strategy & Yield Optimization
Partner with publishers to optimize floor strategy, demand mix, format expansion, and monetization performance
Analyze performance trends and identify actionable opportunities across display, in‑app, video, and CTV
Collaborate with Ad Ops, Product, and Engineering to resolve performance and technical issues
Publisher Relationships & Executive Engagement
Act as the primary commercial point of contact for assigned publishers
Build trust with both day‑to‑day stakeholders and senior decision‑makers (Commercial, Yield, Product, Revenue leads)
Lead QBRs, roadmap discussions, and long‑term strategic planning sessions
Cross‑Functional Collaboration
Work closely with Buyer Development, Curated Markets, Commerce Media, Product, and Data teams
Provide structured feedback from publishers into product and commercial roadmaps
Support PMP packaging, deal strategy, and supply alignment for key buyers
Who You Are: Required Experience
5–7+ years’ experience in Publisher Development, Supply Partnerships, Account Management, or Business Development within AdTech / Programmatic
Strong understanding of SSP/DSP dynamics, header bidding, OpenRTB, PMPs, and yield optimization
Proven ability to sign and onboard new publisher partners, not just manage existing accounts
Track record of driving supply‑side revenue growth through both acquisition and optimization
Preferred Background
Experience at an SSP, DSP, Exchange or Monetization Technology
Exposure to Curation, SPO, Commerce Media, or Retail data‑driven monetization
Comfort operating in data‑driven, highly commercial environments
Skills & Competencies
Commercially sharp with strong business acumen
Comfortable with outbound and long‑term account ownership
Data‑driven approach to optimization and decision‑making
Confident communicator with senior stakeholders
Highly organized and comfortable managing multiple priorities
Success in the Role Looks Like
Consistent new publisher signings contributing incremental supply and revenue
Strong ramp‑up performance of newly onboarded partners
Sustainable QoQ revenue growth across the publisher portfolio
High publisher retention and executive‑level advocacy for BidSwitch
Why BidSwitch
Work at the center of commerce, data, and programmatic innovation
Collaborate with global publishers and premium supply partners
Influence the evolution of privacy‑safe monetization at scale
Competitive compensation, career progression, and global mobility
What We Offer: Our hybrid model blends home with in‑office experiences, making space for both.
Learning, mentorship & career development programs.
Health benefits, wellness perks & mental health support.
Diverse, inclusive, and globally connected workplace.
Attractive salary, with performance‑based rewards and family‑friendly policies, plus the potential for equity depending on role and level.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US‑based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short‑term and long‑term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.
The US base salary pay range for this position per year is: $134,000 - $167,000
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Reporting to: Director, Solutions Consulting
About BidSwitch
Established in 2013, BidSwitch operates as a wholly owned subsidiary of Criteo - the global leader in programmatic advertising technology and infrastructure.
Criteo (and previously IPONWEB, acquired by Criteo in 2022) has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across the full spectrum of the global programmatic advertising marketplace. With this insight and perspective, BidSwitch was originally created to help programmatic technology companies solve some of the underlying technical complexities and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.
The Role
As a Publisher Development Manager, you will be responsible for both acquiring new publisher partners and growing existing ones. You will own the full lifecycle of publisher engagement — from prospecting and onboarding new supply, through to optimization, monetization strategy, and long‑term partnership growth.
Key Responsibilities Publisher Growth & Revenue
Own a portfolio of high‑growth publishers, accountable for revenue, yield, and adoption of BidSwitch solutions
Drive incremental revenue through new integrations, inventory expansion, and product upsell
Build multi‑quarter growth plans and deliver against revenue and performance targets
Supply Strategy & Yield Optimization
Partner with publishers to optimize floor strategy, demand mix, format expansion, and monetization performance
Analyze performance trends and identify actionable opportunities across display, in‑app, video, and CTV
Collaborate with Ad Ops, Product, and Engineering to resolve performance and technical issues
Publisher Relationships & Executive Engagement
Act as the primary commercial point of contact for assigned publishers
Build trust with both day‑to‑day stakeholders and senior decision‑makers (Commercial, Yield, Product, Revenue leads)
Lead QBRs, roadmap discussions, and long‑term strategic planning sessions
Cross‑Functional Collaboration
Work closely with Buyer Development, Curated Markets, Commerce Media, Product, and Data teams
Provide structured feedback from publishers into product and commercial roadmaps
Support PMP packaging, deal strategy, and supply alignment for key buyers
Who You Are: Required Experience
5–7+ years’ experience in Publisher Development, Supply Partnerships, Account Management, or Business Development within AdTech / Programmatic
Strong understanding of SSP/DSP dynamics, header bidding, OpenRTB, PMPs, and yield optimization
Proven ability to sign and onboard new publisher partners, not just manage existing accounts
Track record of driving supply‑side revenue growth through both acquisition and optimization
Preferred Background
Experience at an SSP, DSP, Exchange or Monetization Technology
Exposure to Curation, SPO, Commerce Media, or Retail data‑driven monetization
Comfort operating in data‑driven, highly commercial environments
Skills & Competencies
Commercially sharp with strong business acumen
Comfortable with outbound and long‑term account ownership
Data‑driven approach to optimization and decision‑making
Confident communicator with senior stakeholders
Highly organized and comfortable managing multiple priorities
Success in the Role Looks Like
Consistent new publisher signings contributing incremental supply and revenue
Strong ramp‑up performance of newly onboarded partners
Sustainable QoQ revenue growth across the publisher portfolio
High publisher retention and executive‑level advocacy for BidSwitch
Why BidSwitch
Work at the center of commerce, data, and programmatic innovation
Collaborate with global publishers and premium supply partners
Influence the evolution of privacy‑safe monetization at scale
Competitive compensation, career progression, and global mobility
What We Offer: Our hybrid model blends home with in‑office experiences, making space for both.
Learning, mentorship & career development programs.
Health benefits, wellness perks & mental health support.
Diverse, inclusive, and globally connected workplace.
Attractive salary, with performance‑based rewards and family‑friendly policies, plus the potential for equity depending on role and level.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US‑based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short‑term and long‑term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.
The US base salary pay range for this position per year is: $134,000 - $167,000
#J-18808-Ljbffr