Associate Vice President- Brand, Sponsorship and Experiential Marketing
Humana Inc, Denver, CO, United States
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Join a world‑class marketing organization dedicated to helping millions of members achieve their best health.
Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well‑being of millions of members. We are uniquely positioned to transform healthcare delivery by making high‑quality care more affordable, accessible, and secure through innovative technology and data‑driven solutions.
To help deliver on this mission, we are seeking an AVP of Brand, Sponsorship and Experiential Strategy to define and advance Humana’s brand strategies and ensure its expression through best in class advertising, sponsorships, and experiential marketing. This role is responsible for shaping how our brands show up in market—grounded in customer insight, differentiated positioning, and creative excellence—while establishing the governance, processes, and measurement needed to maximize enterprise impact.
This position resides within the Enterprise Marketing team, part of the broader Enterprise Growth organization, and works in close partnership with Business Leaders, Consumer Insights & Analytics, Lifecycle Marketing, Marketing Operations, Enterprise Media, and Marketing Data & Technology, as well as internal and external creative, advertising and media agencies.
Role Responsibilities Brand Marketing
Lead the strategic development of Humana’s insurance brands across lines of business (e.g., Medicare Advantage, Medicaid, Reliance, CarePlus, etc.) informed by customer research, testing, and data‑driven insights
Translate insights into breakthrough campaigns, messaging platforms, and brand narratives that drive awareness, affinity, and business results in a regulated environment
Partner with internal teams (e.g., Consumer Insights, Creative & Content) and external creative/ad agencies to define and evolve brand visual style, creative standards, and storytelling approaches across channels
Collaborate closely with media teams and agencies to build robust, integrated advertising plans that effectively bring brand strategy to life
Work with internal partners (e.g., Customer Lifecycle Marketing team) to shape go‑to‑market strategies that align brand vision with business priorities and market needs
Establish and steward clear brand positioning, guidelines, and artifacts to ensure consistency and quality across all touchpoints
Determine KPIs to track and measure success
Sponsorships Strategy
Develop Humana’s overall approach to sponsorships, partnerships and strategic alliances, ensuring enterprise adoption and adherence to the strategy
Leverage key sponsorships as strategic expressions of Humana’s brands — designed to reinforce brand positioning, deepen engagement, and create meaningful, differentiated experiences
Working with Legal and cross‑functional business partners, lead negotiations with new and existing partners/sponsors to ensure long‑term strategic alignment between parties
Consult on and activate strategic alliances that help Humana achieve specific business goals (e.g., USAA)
Establish enterprise‑wide processes and governance for Humana’s sponsorships portfolio, including clear criteria for selection, activation frameworks, and measurement models
Experiential Activations
Oversee the strategic design and execution of experiential marketing initiatives that translate brand strategy into compelling, human‑centered experiences
Partner cross‑functionally to ensure sponsorship and experiential activations are fully integrated with broader marketing, media, and go‑to‑market efforts, ensuring a 360‑degree approach
Working with Consumer Data, Insights and Analytics, develop robust measurement plan to ensure activations deliver on business metrics
Performance & People Leadership
Partner with analytics teams to assess brand health and campaign performance, using insights to inform ongoing optimization and future strategy
Serve as a trusted advisor to executive leadership on brand performance, market differentiation, and opportunities to strengthen Humana’s presence through brand expression and experiences
Evaluate and manage relationships with external agencies, partners, and vendors to ensure high‑quality execution and strong brand impact
Lead, mentor, and inspire high‑performing teams, fostering a culture of strategic thinking, collaboration, creativity, and continuous improvement
Your leadership will ensure Humana Insurance brands are clearly differentiated, customer‑centric, and consistently expressed—driving engagement, trust, and long‑term growth
Use your skills to make an impact Required Qualifications
Bachelor’s degree in Marketing, Business Strategy, or a related field
15+ years of progressive experience in brand strategy, advertising, and integrated marketing, ideally within insurance, healthcare, or other regulated industries
3+ years in a senior role leading brand strategy for a large enterprise, including responsibility for translating customer insights into differentiated positioning, campaigns, and integrated marketing plans
Proven ability to own and lead the full brand strategy lifecycle—overseeing research and testing, defining strategic frameworks, designing breakthrough campaigns and messaging platforms, and guiding activation across channels and teams
Proven experience designing and managing large‑scale sponsorships and experiential marketing programs
Ability to work cross‑functionally, engaging with multiple stakeholders and senior leaders
Experience establishing governance, processes, and measurement frameworks across complex organizations
5+ years of experience leading and developing teams, with demonstrated success building high‑performing, collaborative marketing organizations
Strong executive presence with the ability to influence and collaborate at all levels
The associate selected for this position should anticipate periodic in‑office work to support collaboration, key team meetings, and leadership engagement
Preferred Qualifications
Master’s degree or certification in Marketing Strategy, Business Administration, or Healthcare
Experience working in agile or transformation‑oriented environments
Prior experience leading brand strategy within healthcare, insurance, or another regulated environment, demonstrating the ability to deliver breakthrough work while navigating regulatory requirements
About Humana Humana Inc. is committed to helping people achieve lifelong well‑being and strives to create innovative, meaningful experiences for our members and communities. Join us as we transform the future of health and wellness through purpose‑driven brand leadership.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$223,700 - $307,800 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.
Application Deadline: 04-25-2026
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
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Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well‑being of millions of members. We are uniquely positioned to transform healthcare delivery by making high‑quality care more affordable, accessible, and secure through innovative technology and data‑driven solutions.
To help deliver on this mission, we are seeking an AVP of Brand, Sponsorship and Experiential Strategy to define and advance Humana’s brand strategies and ensure its expression through best in class advertising, sponsorships, and experiential marketing. This role is responsible for shaping how our brands show up in market—grounded in customer insight, differentiated positioning, and creative excellence—while establishing the governance, processes, and measurement needed to maximize enterprise impact.
This position resides within the Enterprise Marketing team, part of the broader Enterprise Growth organization, and works in close partnership with Business Leaders, Consumer Insights & Analytics, Lifecycle Marketing, Marketing Operations, Enterprise Media, and Marketing Data & Technology, as well as internal and external creative, advertising and media agencies.
Role Responsibilities Brand Marketing
Lead the strategic development of Humana’s insurance brands across lines of business (e.g., Medicare Advantage, Medicaid, Reliance, CarePlus, etc.) informed by customer research, testing, and data‑driven insights
Translate insights into breakthrough campaigns, messaging platforms, and brand narratives that drive awareness, affinity, and business results in a regulated environment
Partner with internal teams (e.g., Consumer Insights, Creative & Content) and external creative/ad agencies to define and evolve brand visual style, creative standards, and storytelling approaches across channels
Collaborate closely with media teams and agencies to build robust, integrated advertising plans that effectively bring brand strategy to life
Work with internal partners (e.g., Customer Lifecycle Marketing team) to shape go‑to‑market strategies that align brand vision with business priorities and market needs
Establish and steward clear brand positioning, guidelines, and artifacts to ensure consistency and quality across all touchpoints
Determine KPIs to track and measure success
Sponsorships Strategy
Develop Humana’s overall approach to sponsorships, partnerships and strategic alliances, ensuring enterprise adoption and adherence to the strategy
Leverage key sponsorships as strategic expressions of Humana’s brands — designed to reinforce brand positioning, deepen engagement, and create meaningful, differentiated experiences
Working with Legal and cross‑functional business partners, lead negotiations with new and existing partners/sponsors to ensure long‑term strategic alignment between parties
Consult on and activate strategic alliances that help Humana achieve specific business goals (e.g., USAA)
Establish enterprise‑wide processes and governance for Humana’s sponsorships portfolio, including clear criteria for selection, activation frameworks, and measurement models
Experiential Activations
Oversee the strategic design and execution of experiential marketing initiatives that translate brand strategy into compelling, human‑centered experiences
Partner cross‑functionally to ensure sponsorship and experiential activations are fully integrated with broader marketing, media, and go‑to‑market efforts, ensuring a 360‑degree approach
Working with Consumer Data, Insights and Analytics, develop robust measurement plan to ensure activations deliver on business metrics
Performance & People Leadership
Partner with analytics teams to assess brand health and campaign performance, using insights to inform ongoing optimization and future strategy
Serve as a trusted advisor to executive leadership on brand performance, market differentiation, and opportunities to strengthen Humana’s presence through brand expression and experiences
Evaluate and manage relationships with external agencies, partners, and vendors to ensure high‑quality execution and strong brand impact
Lead, mentor, and inspire high‑performing teams, fostering a culture of strategic thinking, collaboration, creativity, and continuous improvement
Your leadership will ensure Humana Insurance brands are clearly differentiated, customer‑centric, and consistently expressed—driving engagement, trust, and long‑term growth
Use your skills to make an impact Required Qualifications
Bachelor’s degree in Marketing, Business Strategy, or a related field
15+ years of progressive experience in brand strategy, advertising, and integrated marketing, ideally within insurance, healthcare, or other regulated industries
3+ years in a senior role leading brand strategy for a large enterprise, including responsibility for translating customer insights into differentiated positioning, campaigns, and integrated marketing plans
Proven ability to own and lead the full brand strategy lifecycle—overseeing research and testing, defining strategic frameworks, designing breakthrough campaigns and messaging platforms, and guiding activation across channels and teams
Proven experience designing and managing large‑scale sponsorships and experiential marketing programs
Ability to work cross‑functionally, engaging with multiple stakeholders and senior leaders
Experience establishing governance, processes, and measurement frameworks across complex organizations
5+ years of experience leading and developing teams, with demonstrated success building high‑performing, collaborative marketing organizations
Strong executive presence with the ability to influence and collaborate at all levels
The associate selected for this position should anticipate periodic in‑office work to support collaboration, key team meetings, and leadership engagement
Preferred Qualifications
Master’s degree or certification in Marketing Strategy, Business Administration, or Healthcare
Experience working in agile or transformation‑oriented environments
Prior experience leading brand strategy within healthcare, insurance, or another regulated environment, demonstrating the ability to deliver breakthrough work while navigating regulatory requirements
About Humana Humana Inc. is committed to helping people achieve lifelong well‑being and strives to create innovative, meaningful experiences for our members and communities. Join us as we transform the future of health and wellness through purpose‑driven brand leadership.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$223,700 - $307,800 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.
Application Deadline: 04-25-2026
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
#J-18808-Ljbffr