Email & App Mktg Associate, Shopbop
Amazon, Culver City, CA, United States
Shopbop is looking for a detail‑orientated and analytical Email & App Associate to support and further develop the email and push notification program. This role is critical to helping Shopbop drive revenue growth and deliver a best‑in‑class customer marketing experience. The Email & App Associate will provide technical and creative expertise to enhance customer experiences by coding, building, and testing communications while developing content strategy for lifecycle marketing campaigns. This position develop and implement marketing journeys, manage creative briefs, and serve as the primary approver for content deliverables while providing ongoing support of our email marketing systems and automation platforms. The Email & App Associate will partner with Tech teams to provide recommendations for marketing cloud platform optimization and collaborate with cross‑functional partners including creative teams, copywriters, and designers to execute compelling customer communications. The successful candidate will be highly organized, creatively minded, and able to thrive in a fast‑paced environment.
Key Job Responsibilities Daily Email & Push Notification Coding
Code, build and test email campaigns and push notifications
Set up, test, QA and launch dynamic content
Monitor active campaigns daily and quickly troubleshoot to resolve errors
Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
Refresh and modernize existing email templates on an ad‑hoc basis
Manage calendar across multiple campaigns to ensure on‑time delivery, progression of messaging, etc.
Execute A/B tests to continuously improve performance across email and push notifications
Serve as SFMC technical expert to optimize targeting, acquisition and retention opportunities
Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
Collaborate with technical consultants in the development and integration of new applications
Lifecycle Campaign Content Management
Manage creative briefs for all lifecycle campaigns across channels (email, push, SMS)
Serve as primary approver on all content deliverables, working with cross‑functional partners to execute intended strategy and communicate revisions
Maintain database of all content and copy related to Lifecycle Marketing campaigns
Execute monthly calendar planning across owned Lifecycle Channels
Behavioral Triggers and Automations
Create multi‑touch point lifecycle marketing campaigns and journeys
Modify automations to improve personalization and further business needs
Optimize automated segments
Email Database Management
Analyze campaign performance and suggest improvements
Manage email database, including merge, purge, dedupe, append, etc.
Work with Data Engineers and vendors to ensure data synchronization with other related databases
Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce
Basic Qualifications
2+ years of professional non‑internship marketing experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience in a marketing role
Bachelor's degree or equivalent
1+ years of designing, building, and launching successful email engagement programs
Experience using email platforms and editing HTML
Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience troubleshooting and debugging technical systems
Experience with CRM tools like Salesforce
Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks
Preferred Qualifications
Experience working in an online fashion setting or similar field
Strong interest in and familiarity with fashion
Experience with SMS marketing
Experience with Push Notification marketing
Experience using data visualization tools
Knowledge of Microsoft Excel at an advanced level, including pivot tables, macros, index/match, vlookup, VBA, data links, etc.
Knowledge of HTML and CSS coding, as well as responsive web design on both desktop and mobile platforms
Knowledge of database systems and SQL
Knowledge of Adobe Suite (e.g., Adobe Analytics, Workfront)
Experience building and formatting web pages and email templates
Experience with e‑commerce, marketing, membership/loyalty, A/B testing, revenue management techniques
Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
Experience working with Third Party Partner tools and relationships
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 66,500.00 - 116,300.00 USD annually USA, NY, New York City - 66,500.00 - 116,300.00 USD annually USA, NY, New york city - 66,500.00 - 116,300.00 USD annually
#J-18808-Ljbffr
Key Job Responsibilities Daily Email & Push Notification Coding
Code, build and test email campaigns and push notifications
Set up, test, QA and launch dynamic content
Monitor active campaigns daily and quickly troubleshoot to resolve errors
Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
Refresh and modernize existing email templates on an ad‑hoc basis
Manage calendar across multiple campaigns to ensure on‑time delivery, progression of messaging, etc.
Execute A/B tests to continuously improve performance across email and push notifications
Serve as SFMC technical expert to optimize targeting, acquisition and retention opportunities
Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
Collaborate with technical consultants in the development and integration of new applications
Lifecycle Campaign Content Management
Manage creative briefs for all lifecycle campaigns across channels (email, push, SMS)
Serve as primary approver on all content deliverables, working with cross‑functional partners to execute intended strategy and communicate revisions
Maintain database of all content and copy related to Lifecycle Marketing campaigns
Execute monthly calendar planning across owned Lifecycle Channels
Behavioral Triggers and Automations
Create multi‑touch point lifecycle marketing campaigns and journeys
Modify automations to improve personalization and further business needs
Optimize automated segments
Email Database Management
Analyze campaign performance and suggest improvements
Manage email database, including merge, purge, dedupe, append, etc.
Work with Data Engineers and vendors to ensure data synchronization with other related databases
Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce
Basic Qualifications
2+ years of professional non‑internship marketing experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience in a marketing role
Bachelor's degree or equivalent
1+ years of designing, building, and launching successful email engagement programs
Experience using email platforms and editing HTML
Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience troubleshooting and debugging technical systems
Experience with CRM tools like Salesforce
Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks
Preferred Qualifications
Experience working in an online fashion setting or similar field
Strong interest in and familiarity with fashion
Experience with SMS marketing
Experience with Push Notification marketing
Experience using data visualization tools
Knowledge of Microsoft Excel at an advanced level, including pivot tables, macros, index/match, vlookup, VBA, data links, etc.
Knowledge of HTML and CSS coding, as well as responsive web design on both desktop and mobile platforms
Knowledge of database systems and SQL
Knowledge of Adobe Suite (e.g., Adobe Analytics, Workfront)
Experience building and formatting web pages and email templates
Experience with e‑commerce, marketing, membership/loyalty, A/B testing, revenue management techniques
Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
Experience working with Third Party Partner tools and relationships
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 66,500.00 - 116,300.00 USD annually USA, NY, New York City - 66,500.00 - 116,300.00 USD annually USA, NY, New york city - 66,500.00 - 116,300.00 USD annually
#J-18808-Ljbffr