Lead Growth Product Marketing Manager
MobilityWare, Irvine, CA, United States
MobilityWare is looking for a Lead Growth Product Marketing Manager to join our Marketing Team!
This is an exciting opportunity for a marketing leader who thrives at the intersection of strategy, creativity, and analytics—someone who can turn insights into action and drive meaningful marketing performance across our portfolio.
If you’re passionate about growth, experimentation, and leading high-impact marketing initiatives, we’d love to hear from you.
Responsibilities:
Own your titles!
Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health
Monitoring Title performance weekly
Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing
Manage research, development, testing, and analysis of UA and ASO creatives
Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas
Work with ASO manager to create a roadmap that incorporates learnings from performance creatives
Take a metrics-driven approach to creative iteration and localization
Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch
Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration
Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology
Work with Associate Director of Creative Marketing to evaluate and propose new strategic partnerships for the studio
Qualifications for Position:
The right candidate brings demonstrated experience in go-to-market planning and execution, exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity
5+ years of experience developing marketing strategy and working within a marketing organization
3+ years of experience in apps or entertainment industry marketing, ideally in the mobile gaming space with proven success developing and optimizing marketing creatives
Demonstrated success in product positioning, creative and media strategies, analysis and trends, and a broad understanding of related marketing fields
Experience leading high scale apps/products including asset development, messaging, and marketing strategy
Proven understanding of research and testing methodologies
Experience with ASO is ideal for this role
Excellent written and verbal communication, including strength in using Excel and rockstar at using Powerpoint
Experience working with agencies and designers
Ability to influence, inspire, and motivate people within the team as well as across the org
Good creative and aesthetic judgment
In-depth knowledge of the games and entertainment industries as an active mobile gamer with the ability to deconstruct the competition
User Acquisition Experience welcome, but not required
Do we have your attention yet? Here are just some of the perks of working with us:
We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
In the office we offer things like free lunch, free snacks, and free drinks.
Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
Annual Game Jam to show off your creative chops!
In compliance with local law, we are disclosing compensation for this role. The range listed is just one component of MobilityWare’s total compensation package for employees, which may include short- and long-term incentives and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. The annual base salary pay range for this role is $175,000- $950,000.
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This is an exciting opportunity for a marketing leader who thrives at the intersection of strategy, creativity, and analytics—someone who can turn insights into action and drive meaningful marketing performance across our portfolio.
If you’re passionate about growth, experimentation, and leading high-impact marketing initiatives, we’d love to hear from you.
Responsibilities:
Own your titles!
Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health
Monitoring Title performance weekly
Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing
Manage research, development, testing, and analysis of UA and ASO creatives
Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas
Work with ASO manager to create a roadmap that incorporates learnings from performance creatives
Take a metrics-driven approach to creative iteration and localization
Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch
Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration
Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology
Work with Associate Director of Creative Marketing to evaluate and propose new strategic partnerships for the studio
Qualifications for Position:
The right candidate brings demonstrated experience in go-to-market planning and execution, exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity
5+ years of experience developing marketing strategy and working within a marketing organization
3+ years of experience in apps or entertainment industry marketing, ideally in the mobile gaming space with proven success developing and optimizing marketing creatives
Demonstrated success in product positioning, creative and media strategies, analysis and trends, and a broad understanding of related marketing fields
Experience leading high scale apps/products including asset development, messaging, and marketing strategy
Proven understanding of research and testing methodologies
Experience with ASO is ideal for this role
Excellent written and verbal communication, including strength in using Excel and rockstar at using Powerpoint
Experience working with agencies and designers
Ability to influence, inspire, and motivate people within the team as well as across the org
Good creative and aesthetic judgment
In-depth knowledge of the games and entertainment industries as an active mobile gamer with the ability to deconstruct the competition
User Acquisition Experience welcome, but not required
Do we have your attention yet? Here are just some of the perks of working with us:
We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
In the office we offer things like free lunch, free snacks, and free drinks.
Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
Annual Game Jam to show off your creative chops!
In compliance with local law, we are disclosing compensation for this role. The range listed is just one component of MobilityWare’s total compensation package for employees, which may include short- and long-term incentives and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. The annual base salary pay range for this role is $175,000- $950,000.
#J-18808-Ljbffr