Marketing Intern, Korean Market
Yami, Brea, CA, United States
Role Overview
We are looking for a data-driven, trend-savvy Influencer Marketing Intern to join the YAMI Korean Marketing team. You will play a pivotal role in scaling our creator ecosystem across TikTok (TT), Instagram (IG), and YouTube (YT). While working in the Korean Marketing Team at YAMI, you will be deeply involved in identifying emerging talent, managing campaign lifecycles, and optimizing budgets to drive high-conversion results. Key Responsibilities
Talent Identification & Strategic Sourcing: Research and identify emerging creators and high-potential influencers whose content style and audience align with YAMI’s target demographics. Database Management: Build and maintain detailed talent shortlists and always-on creator pools for upcoming brand campaigns and long-term partnership opportunities. Casting Strategy: Develop and refine influencer casting criteria based on specific campaign goals, ensuring every partner aligns with YAMI’s business objectives and brand voice. Campaign Execution & Project Management: Act as the primary liaison between internal stakeholders and external creators to coordinate campaign timelines, deliverables, and approvals. Content Quality Control: Review all influencer-generated content (IG Reels, TT videos, etc.) and provide prompt, actionable feedback to ensure brand safety, high engagement, and alignment with upload schedules. Process Streamlining: Proactively identify and resolve bottlenecks in the creative process to ensure consistent traffic each month. Performance Tracking & Data Optimization: Monitor KPIs in real time, analyze performance data and suggest optimizations for active influencer campaigns. Strategic Budget Allocation & Optimization: Manage and deploy monthly budgets to maximize campaign impact, driving higher conversion rates and reducing customer acquisition cost. Post-Campaign Reporting: Compile monthly performance reviews, distill complex data into clear presentations, and highlight best practices and key learnings. Market Intelligence & Platform Strategy: Track trends, viral challenges, and algorithm shifts across TT, IG, YT, and emerging platforms to capture new user acquisition opportunities. Competitive Analysis: Monitor competitor influencer activations and provide strategic insights to support campaign directions. Strategic Upgrades: Suggest enhancements to current influencer strategies based on performance reviews and market shifts. Organic Community Marketing & Outreach: Execute organic seeding and engagement strategies across Korean community platforms to drive word-of-mouth and manage community interactions through non-promotional posts. Relationship Management & Training: Handle day-to-day communication with influencers, maintain professional relationships, and provide training on YAMI’s business goals. Asset Management: Download and organize all influencer content and campaign details into centralized Google Sheets/databases with minimal oversight. Qualifications & Skills
Currently pursuing or completing a Bachelor’s or Master’s in Marketing, Business, Communications, or a related field. Deep understanding of the TikTok, Instagram, and YouTube ecosystems; knows what makes a video viral. Analytical mindset comfortable working with numbers, Excel/Google Sheets, and tracking metrics like ROI, CTR, and CAC. Passionate about Korean products and K‑culture. Exceptional verbal and written communication skills; fluency in both English and Korean is mandatory. Detail-oriented ability to manage multiple creator timelines simultaneously without missing a deadline. Can-do attitude. Benefits & Compensation
$22 per hour. Real-world marketing experience in a fast-paced, high-growth company. On-site gym, pool, and game rooms. Coffee and snacks. Job Details
Location: Fully On-site – Brea, CA 92821 (Required). Working Type: Internship (In-office). Hours: Minimum 20 hours per week (part-time) or full-time 40 hours. Onboard Timeline: ASAP (preferred) or start in summer (May/June).
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We are looking for a data-driven, trend-savvy Influencer Marketing Intern to join the YAMI Korean Marketing team. You will play a pivotal role in scaling our creator ecosystem across TikTok (TT), Instagram (IG), and YouTube (YT). While working in the Korean Marketing Team at YAMI, you will be deeply involved in identifying emerging talent, managing campaign lifecycles, and optimizing budgets to drive high-conversion results. Key Responsibilities
Talent Identification & Strategic Sourcing: Research and identify emerging creators and high-potential influencers whose content style and audience align with YAMI’s target demographics. Database Management: Build and maintain detailed talent shortlists and always-on creator pools for upcoming brand campaigns and long-term partnership opportunities. Casting Strategy: Develop and refine influencer casting criteria based on specific campaign goals, ensuring every partner aligns with YAMI’s business objectives and brand voice. Campaign Execution & Project Management: Act as the primary liaison between internal stakeholders and external creators to coordinate campaign timelines, deliverables, and approvals. Content Quality Control: Review all influencer-generated content (IG Reels, TT videos, etc.) and provide prompt, actionable feedback to ensure brand safety, high engagement, and alignment with upload schedules. Process Streamlining: Proactively identify and resolve bottlenecks in the creative process to ensure consistent traffic each month. Performance Tracking & Data Optimization: Monitor KPIs in real time, analyze performance data and suggest optimizations for active influencer campaigns. Strategic Budget Allocation & Optimization: Manage and deploy monthly budgets to maximize campaign impact, driving higher conversion rates and reducing customer acquisition cost. Post-Campaign Reporting: Compile monthly performance reviews, distill complex data into clear presentations, and highlight best practices and key learnings. Market Intelligence & Platform Strategy: Track trends, viral challenges, and algorithm shifts across TT, IG, YT, and emerging platforms to capture new user acquisition opportunities. Competitive Analysis: Monitor competitor influencer activations and provide strategic insights to support campaign directions. Strategic Upgrades: Suggest enhancements to current influencer strategies based on performance reviews and market shifts. Organic Community Marketing & Outreach: Execute organic seeding and engagement strategies across Korean community platforms to drive word-of-mouth and manage community interactions through non-promotional posts. Relationship Management & Training: Handle day-to-day communication with influencers, maintain professional relationships, and provide training on YAMI’s business goals. Asset Management: Download and organize all influencer content and campaign details into centralized Google Sheets/databases with minimal oversight. Qualifications & Skills
Currently pursuing or completing a Bachelor’s or Master’s in Marketing, Business, Communications, or a related field. Deep understanding of the TikTok, Instagram, and YouTube ecosystems; knows what makes a video viral. Analytical mindset comfortable working with numbers, Excel/Google Sheets, and tracking metrics like ROI, CTR, and CAC. Passionate about Korean products and K‑culture. Exceptional verbal and written communication skills; fluency in both English and Korean is mandatory. Detail-oriented ability to manage multiple creator timelines simultaneously without missing a deadline. Can-do attitude. Benefits & Compensation
$22 per hour. Real-world marketing experience in a fast-paced, high-growth company. On-site gym, pool, and game rooms. Coffee and snacks. Job Details
Location: Fully On-site – Brea, CA 92821 (Required). Working Type: Internship (In-office). Hours: Minimum 20 hours per week (part-time) or full-time 40 hours. Onboard Timeline: ASAP (preferred) or start in summer (May/June).
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