Marketing Analyst
Calculated Hire, Houston, TX, United States
Duration:
9 month contract with potential for extensions
Overview
We are seeking an experienced Contract Media Buyer specializing in Television and Radio to support an online retail business in expanding its reach through traditional and broadcast media channels. This role is ideal for someone who understands how to drive measurable performance from linear TV, streaming TV (CTV/OTT), and terrestrial or digital radio, and can connect upper-funnel media efforts to eCommerce outcomes.
Key Responsibilities
Plan, negotiate, and execute media buys across national, regional, and local television (linear and CTV/OTT) and radio platforms (terrestrial and streaming)
Identify and evaluate media opportunities including network, cable, syndicated programming, and radio station placements aligned to target audiences
Manage and optimize media budgets to maximize reach, frequency, and return on investment
Collaborate with agencies, networks, and media reps to secure optimal rates, placements, and added value (e.g., bonus spots, integrations)
Analyze campaign performance using available attribution models (e.g., matched market analysis, media mix modeling, lift studies)
Partner with analytics and digital teams to connect offline media exposure to online traffic, conversions, and revenue
Oversee trafficking of creative assets and ensure accurate scheduling and delivery of spots
Monitor pacing, delivery, and makegoods to ensure campaigns run as planned
Develop post-buy analyses and provide actionable recommendations for future campaigns
Stay current on industry trends, including the evolving landscape of connected TV, programmatic audio, and cross-channel attribution
Qualifications
2+ years of experience in media buying (agency or in‑house)
Strong relationships building experience
Proven ability to negotiate rates and deliver efficient CPMs and value‑added placements
Experience planning across both brand awareness and performance‑driven campaigns
Familiarity with measurement approaches for offline media (e.g., Nielsen ratings, reach/frequency modeling, attribution tools)
Ability to analyze performance data and translate findings into strategic optimizations
Strong organizational skills and attention to detail, particularly in managing schedules, budgets, and reconciliations
Excellent communication and stakeholder management skills
Nice to Have
Experience with direct‑to‑consumer (DTC) or eCommerce brands
Familiarity with CTV/OTT platforms and programmatic TV buying
Experience integrating TV/radio with digital campaigns (e.g., synchronized messaging, retargeting strategies)
Exposure to test‑and‑learn frameworks such as geo‑testing or incrementality testing
Success Metrics
Cost efficiency (CPM, CPP, and negotiated value)
Reach and frequency against target audiences
Incremental lift in site traffic, branded search, and conversions
Return on ad spend (ROAS) and overall campaign ROI
Quality and timeliness of campaign execution and reconciliation
#J-18808-Ljbffr
9 month contract with potential for extensions
Overview
We are seeking an experienced Contract Media Buyer specializing in Television and Radio to support an online retail business in expanding its reach through traditional and broadcast media channels. This role is ideal for someone who understands how to drive measurable performance from linear TV, streaming TV (CTV/OTT), and terrestrial or digital radio, and can connect upper-funnel media efforts to eCommerce outcomes.
Key Responsibilities
Plan, negotiate, and execute media buys across national, regional, and local television (linear and CTV/OTT) and radio platforms (terrestrial and streaming)
Identify and evaluate media opportunities including network, cable, syndicated programming, and radio station placements aligned to target audiences
Manage and optimize media budgets to maximize reach, frequency, and return on investment
Collaborate with agencies, networks, and media reps to secure optimal rates, placements, and added value (e.g., bonus spots, integrations)
Analyze campaign performance using available attribution models (e.g., matched market analysis, media mix modeling, lift studies)
Partner with analytics and digital teams to connect offline media exposure to online traffic, conversions, and revenue
Oversee trafficking of creative assets and ensure accurate scheduling and delivery of spots
Monitor pacing, delivery, and makegoods to ensure campaigns run as planned
Develop post-buy analyses and provide actionable recommendations for future campaigns
Stay current on industry trends, including the evolving landscape of connected TV, programmatic audio, and cross-channel attribution
Qualifications
2+ years of experience in media buying (agency or in‑house)
Strong relationships building experience
Proven ability to negotiate rates and deliver efficient CPMs and value‑added placements
Experience planning across both brand awareness and performance‑driven campaigns
Familiarity with measurement approaches for offline media (e.g., Nielsen ratings, reach/frequency modeling, attribution tools)
Ability to analyze performance data and translate findings into strategic optimizations
Strong organizational skills and attention to detail, particularly in managing schedules, budgets, and reconciliations
Excellent communication and stakeholder management skills
Nice to Have
Experience with direct‑to‑consumer (DTC) or eCommerce brands
Familiarity with CTV/OTT platforms and programmatic TV buying
Experience integrating TV/radio with digital campaigns (e.g., synchronized messaging, retargeting strategies)
Exposure to test‑and‑learn frameworks such as geo‑testing or incrementality testing
Success Metrics
Cost efficiency (CPM, CPP, and negotiated value)
Reach and frequency against target audiences
Incremental lift in site traffic, branded search, and conversions
Return on ad spend (ROAS) and overall campaign ROI
Quality and timeliness of campaign execution and reconciliation
#J-18808-Ljbffr